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Posted By Elizabeth Harris, FSDA,
Thursday, June 22, 2023
Updated: Monday, June 19, 2023
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ExCom 2023-24: Jessica Berlier, CDFA, Secretary
Jessica Berlier, CDFA was elected and installed to serve as SDA National Secretary at the 2023 SDA Annual Business Meeting. Berlier, who previously held the Membership Committee Liason, is a Member-at-Large of SDA.
“I will continue finding new ways to grow and sharing that experience with others. I hope that my service to this organization will inspire others to reach for leadership roles,” Berlier said. “The experience can be more than career changing – in my case, it was also life changing.” Berlier is the Project Coordinator for Gensler in Los Angeles, California.
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ExCom
SDA National
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Posted By Elizabeth Harris, FSDA,
Wednesday, June 21, 2023
Updated: Monday, June 19, 2023
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ExCom 2023-24: Vincent Lafitte, CDFA National Vice President
At the 2023 SDA Annual Business Meeting in Tampa, Florida, Vincent Lafitte, CDFA, was elected and sworn in as the SDA National Vice President. Lafitte is a new SDA's Executive Committee (ExCom) member, having served on the National Certification Committee since 2014. He has been an active member of the Atlanta chapter, where he was elected president for three terms and gained six years of valuable board experience.
Lafitte brings to ExCom his extensive experience in organizational development. Lafitte confidently has over 15 years in the field of human resources, with a strong understanding of various aspects such as organizational behavior, interpersonal connections, and relations. He values continuous improvement and seeks various perspectives before making decisions. “I like to look at things from 5-10 different viewpoints, not just one, and am very vocal in bringing new ideas and thoughts to the fore. I also have no problem challenging “how it’s always done” which means progress quite frankly doesn’t happen, but with the mindset of continuous improvement.”
Lafitte is an HR Analyst and Senior Associate at SSOE in Atlanta. His responsibilities include overseeing system administration and innovation for all HR-related systems, such as iCIMS, Microsoft Dynamics, and ADP's HR areas. Additionally, he compiles, organizes, analyzes, and provides recommendations based on all HR data.
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ExCom
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Posted By Elizabeth Harris, FSDA,
Monday, June 19, 2023
Updated: Monday, June 19, 2023
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ExCom 2023-24: Kim Celenza, President-Elect
Kim Celenza was elected and installed to serve as SDA President-Elect at the 2023 SDA Annual Business Meeting. Kim, who previously held the National Treasurer position in 2022, is a member of the New York Chapter of SDA. She had served on the board in a multitude of capacities.
“I am looking forward to continuing my work with ExCom, leaning in on our ExCom board, our Committee Chairs, as well as, continuing to grow as a leader,” Kim said. “We never stop growing, and as I grow, my confidence in not only my ability to lead grows, but my confidence in our ExCom team, and this powerful and inspiring organization. I always say I am only as powerful as the ones standing beside me.”
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Posted By Elizabeth Harris, FSDA,
Friday, June 16, 2023
Updated: Saturday, June 17, 2023
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ExCom 2023-24: Anne McNeely, CDFA National President
Anne McNeely, CDFA was elected and installed to serve as SDA National President at the 2023 SDA Annual Business Meeting. McNeely, who has served on the National Board the past 4 years, is a member of the Denver Chapter of SDA. She had served in multiple positions on the SDA Denver Board of Directors as well as chaired multiple Chapter committees.
“My experience, both serving on ExCom to date and as a Denver Chapter Officer, has prepared me for this next step. I give my best to what I do and will be honored to serve as National President for the 2023/2024 term,” McNeely said. “I look forward to a deeper commitment in the coming term as we develop relevant on-demand program recordings, articles, blogs, and other resources for our members. “ McNeely is the Contract Administrator for Cuningham, in Denver, Colorado.
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SDA National Committee
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Posted By Elizabeth Harris, FSDA,
Thursday, June 8, 2023
Updated: Monday, May 29, 2023
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Harnessing the Power of QR Codes: A Simple Guide
QR codes have become increasingly popular due to their convenience and versatility. This article will explore the basics of QR codes, their uses, and how to create them. Whether you're a business owner, marketer, or simply interested in utilizing this technology, this guide will provide valuable insights.
What is a QR Code? QR stands for "quick response," indicating these codes' rapid and efficient nature. Unlike traditional barcodes, QR codes can store substantial information, up to 4,296 characters. They were invented by DENSO Wave, a Toyota supplier, in 1994. QR codes have found widespread application in various fields, including marketing.
Reading QR Codes: In the past, specialized QR code reader apps were required to scan QR codes. However, with the proliferation of smartphones, most devices now have built-in camera functionality that can read QR codes. This accessibility has contributed to the increased usage of QR codes.
Benefits of QR Codes: QR codes offer numerous advantages for businesses and individuals alike. QR codes have immense reach, with over a billion mobile device users and 3.5 billion smartphone users globally. They are cost-effective, eco-friendly alternatives to traditional marketing materials like paper flyers. Furthermore, QR codes enable immediate data capture, eliminating the need for manual input and expediting the process of adding contacts to a database.
Applications of QR Codes: QR codes can be utilized in various ways. They can be incorporated into advertisements, menus at restaurants, event registrations, and even connecting to Wi-Fi networks. These codes offer users a seamless and efficient experience, minimizing the effort required to access information or complete tasks. Additionally, QR codes can be customized with logos, colors, and designs to align with branding.
Choosing a QR Code Generator: Both free and paid QR code generators are available. Free generators like QR Code Monkey are suitable for most applications and provide ample functionality, such as creating VCards for contact information. Paid generators, such as Bstat, offer more advanced features and analytics, making them ideal for businesses that require detailed insights and tracking.
Creating a QR Code: To create a QR code using a free generator, simply visit the chosen platform, such as QR-code-monkey.com. Select the desired QR code type, enter the relevant information, and customize the design with colors and images. Once generated, the QR code can be downloaded in a suitable format, such as PNG, for various applications.
QR codes have revolutionized how businesses and individuals share information and interact with their audience. Their ability to store substantial data, ease of use, and flexibility make them valuable tools for marketing, networking, and streamlining processes. Following the steps outlined in this guide, you can quickly create your QR codes and leverage their benefits in your personal or professional endeavors.
Use the links below to access the tip sheets.
 
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Marketing
QR Codes
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