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Posted By SDA National,
Monday, July 21, 2025
Updated: Monday, July 21, 2025
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Three years ago, I swapped firms after 15 years at the same one joining a firm with 16 offices across the states and took on caregiving for my elderly mom. Chaos? Absolutely. While my personal and professional lives were doing somersaults, SDA was the steady force that helped me keep my footing—at least professionally. That stability inspired me to take a hard look at how I was spending my time. This year I am stepping away from a state nonprofit board after serving 5 years, while wrapping up my role as a city arts commissioner, and decided 2025 would be my year to refocus on growth (and maybe sleep).
Since joining SDA in 2017, I’ve soaked up seminars, national conventions, and committee work—even presented a few Quick in 30s. SDA has been my go-to for industry insight, skill building, and connecting with the kind of people who actually get what we do. I needed a reboot.
The plan? Double down on my growth, finally pursue my CDFO (Certificate in Design Firm Operations), and get back to the community that helped shape my career. I’d been missing EDSymposiums—those energizing annual gatherings of like-minded doers and thinkers—and the absence was starting to feel like skipping the main course of a really great meal. The flavor just wasn’t the same.
Enter: the PPC Grant. Perfect timing, perfect purpose. It gave me the opportunity to return to EDSymposium, reconnect with longtime colleagues, and plug back into the conversations that matter. Yes, the sessions were incredible, but let’s be honest—the shared war stories and tips from fellow members were just as impactful
However, of all the insightful sessions, a few stood out as game changers for me. First up on day one Kristin Kautz’s R(AI)sing Your AI IQ half day workshop. It really framed AI not as a buzzword but as a systemic shift—one we simply cannot afford to ignore. There are tools already at our fingertips, and many of us (guilty!) are either underusing them or don’t even know they exist. She made the entire topic approachable, acknowledging the concerns while championing the potential. I’ve been working with AI tools in Canva for SDA for over a year, and even I walked away with a fresh perspective—and a longer to-do list. Her message was clear: this train has already left the station. It’s time to get on board or risk being left behind.
The next day, Diane Mika picked up the thread with Managing Evolving Risks of AI in Design and Construction. Her session emphasized the need for firms to start drafting real policies now—addressing concerns around data, ethical use, and content credibility. It served as the perfect complement to Kristin’s session: practical, informative, and a strong reminder that AI isn’t just about convenience—it’s about responsibility.
After not only these workshops but also chatting with fellow attendees—whether in side conversations, between sessions, or yes, at the bar—investing in AI as a tool in my bag felt like a no-brainer. I’ve dabbled before, but once I got home, I made it official and got my own personal paid AI assistant. Now “Zoey” is by my side, helping me stay efficient, streamline tasks, and free up brain space to focus on the actual work. (Fun fact: Zoey even lent a hand getting this blog post written. So, if you’re enjoying it, thank her too—we make a good team 😉)
Now, let’s talk about the session that might’ve hit the most personal nerve: Carla Howard’s keynote address Courageous Conversations which came perfectly a day after her workshop on Critical Thinking. This was an early morning and over breakfast, but it was the perfect wakeup call addressing those “ugh, do I really have to have this talk?” moments and turned them into something empowering. She didn’t just tell us why tough conversations matters she showed us how to have them. She broke down the process into digestible “elements,” and somehow turned a potentially uncomfortable topic into something empowering, even energizing. Her six steps—Candidness, Choosing Your Mood, and Inviting Collaboration, among others—were more than just slides on a screen. They were frameworks I could immediately apply. It seems I might use some of these in those family holiday conversations that tend to walk the tightrope of disaster. Carla reminded us that difficult conversations don’t have to be disasters. With the right tools, they can be opportunities for growth, clarity, and (dare I say) actual connection. And if you’re like me her outlines and breakdowns in the materials provided are your new go-to reference sheets—already highlighted, and living permanently on your desktop.
Now I’m back in my little corner of the world—juggling CDFO coursework, learning the ropes as your new SDA National Vice President (still not sure who let that happen), and seeking ways to boost our SDA membership (if you haven’t heard we all are connecting on LinkedIn, so connect with me already!)
Most importantly, I’m channeling everything I absorbed at EDSymposium into my work at MIG and into conversations with my colleagues—encouraging them to explore their own professional paths. I believe deeply that operations professionals deserve spaces to grow, learn, and lead. SDA provides exactly that, and I’m honored to be part of its leadership at this exciting time.
To the PPC committee: thank you. This grant allowed me to reconnect, reenergize, and realign with my goals. It wasn’t just about attending a conference—it was about re-entering a space that fuels me professionally and personally.
To anyone wondering if attending EDSymposium is worth it: It is. The content is rich, the people are brilliant, and the impact lingers long after you leave the ballroom.
And to those who might be considering applying for the PPC Grant in the future: Do it. Don’t hesitate. Invest in yourself—you’re worth it, and so is this experience.
Because at the end of the day, whether you’re crunching numbers, managing people, or holding it all together with spreadsheets and snacks—this is a career of opportunity and growth.
We’d love to hear from you! What part of Fran's EDSymposium25 experience resonated most with you? Leave a comment below to let her know! And while you're at it—think back to your own EDSymposium experience. What session, speaker, or moment made a lasting impact? Or if you haven’t attended yet, what are you hoping to gain when you do? Let’s keep the inspiration (and conversation) going!
Tags:
AEC Learning
AEC Operations
EDS25
EDSymposium
Lifelong Learning
PPC Foundation
PPC Grant
SDA National
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Posted By SDA National,
Thursday, July 17, 2025
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In a world that never stops moving, time often feels elusive. We juggle work, family, and personal goals—yet somehow, the things we want to do always get pushed aside. Have you ever felt busy all day, only to wonder what you actually accomplished?
Whether you're preparing for the CDFO exam, leading a team, or simply trying to find time to breathe, let’s explore practical strategies to beat procrastination, increase efficiency, and reclaim time for what is truly most important to you.
Why we procrastinate, and how to break the cycle
Procrastination isn’t laziness—it’s often a response to fear of failure, feeling overwhelmed, or having a lack of clarity. The key is to start small and build momentum.
At EDS25, speaker Carla Howard reflected on the time management technique known as “Eat the Frog.” If it’s your job to eat a frog, do it first thing in the morning—it’s likely the worst thing you’ll face all day. The “frog” represents your most challenging task. Tackling it first gives you a sense of accomplishment that fuels the rest of your day.
Break tasks into micro-steps.
Instead of: “I need to study for the CDFO,” try: “I’ll review one section for 20 minutes.” This micro-commitment lowers resistance and gets you moving.
Time Management Techniques
If frogs aren’t your thing, here are other effective time management techniques:
- Pomodoro Technique: Work in focused 25-minute intervals with 5-minute breaks. After four sessions, take a longer break. Great for maintaining energy and focus.
- Time Blocking: Schedule your day in blocks dedicated to specific tasks. This minimizes distractions and ensures time is allocated to what matters.
- Eisenhower Matrix: Prioritize tasks by urgency and importance. Focus on what’s important, not just what’s screaming for attention.
- The 2-Minute Rule: If a task takes less than two minutes, do it immediately. It clears mental clutter and builds momentum.
Automate and Delegate
Efficiency isn’t just about doing more—it’s about doing less of what doesn’t matter. What tasks can you eliminate? Ask yourself: Am I being busy, or am I being effective?
- Use automation tools like Zapier, Notion, or Google Calendar to handle repetitive tasks.
- Delegate tasks that don’t require your unique skills.
- Batch similar tasks (like emails) to reduce context switching. (Wearing too many hats hurts your brain!)
Learn to say “No”
Is the task your responsibility, or are you stepping in to be helpful? Saying no to tasks that drain your time and distract you from your priorities is a vital time management skill. Learning to say “no” is part of practicing assertive communication and setting healthy boundaries. If you need to say no, offer an alternative solution.
What to Do With the Time You Save?
As you advance in your career and leadership, maximizing efficiency empowers you to choose how to utilize your reclaimed time.
- Do another task. Yes, if you’re building momentum towards a goal you've set for yourself.
- Meditate or journal. Self-care is a way to recharge your mind.
- Travel or explore. Absolutely! A simple walk outside can energize you.
- Stop and smell the roses. Literally, be present. Living in the moment is powerful.
- Schedule “white space” in your calendar—time with no agenda. White space gives you room to focus and reset, freeing you from constant reactivity, replacing it with intentional, distraction-free time for productive work.
Lead by example
If you’re in a leadership role, your time habits set the tone for your team. Model the following:
- Prioritization over busyness
- Boundaries over burnout
- Purpose over pressure
Empower your team to work smarter—not harder.
Studying for the CDFO? You’ve got this!
If preparing for the new Certificate in Design Firm Operations (CDFO) exam feels daunting, SDA has resources at your fingertips. Join a study group or find an accountability partner. Use the strategies above to break your study plan into manageable pieces, and reward yourself after each session to reinforce the habit.
Time Is a tool—use it with intention.
Time management isn’t about squeezing more into your day. It’s about making space for what matters most. When you master your time, you reclaim your energy, your focus, and your freedom to enjoy what matters most to you.
You don’t need more hours in the day—you need more intention in the hours you already have. What time management tips have been useful for you? Share them in the comment box below.
Spotlight Resources:
CDFO Information and Application
Online resources: SDA Blog Article - That One Thing
Tags:
AEC Business
AEC Learning
AEC Time Management
SDA National
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Posted By SDA Headquarters,
Wednesday, July 16, 2025
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An addendum is something that is added to a document. Your rental lease might have an addendum attached to it. If a firm’s Bid Documents had a change after the fact, it was an addendum that added additional information to the documents.
Addendum is the singular form. Addenda is the plural form.
With reference to our industry, Bid Documents contain the plans, specifications, and estimates that are sent out to Bidders. If, for example, the Bidders then have questions or bring up a situation that might prompt a change to the Bid Documents, an addendum would be issued. After the bidding process, if there were any changes, the Owner might issue a set of Conformed Documents that would include that one addendum, or if Bidders prompted a number of different changes, then all of the addenda would be incorporated into the Conformed Documents.
It's easy to confuse the singular and plural forms; just remember that if there’s more than one addendum to the document, it’s considered plural, so addenda is the correct word to use.

Special thanks to our authors - Judy Beebe, FSDA and Carol Wanda Spradlin, CDFA - both with the SDA Pacific Northwest (formerly Seattle) chapter.
Tags:
AEC Business
AEC Learning
SDA National
Word Nerd
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Posted By SDA National,
Thursday, July 3, 2025
Updated: Thursday, July 3, 2025
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Rounding out our 2025 National Executive Committee spotlight series is Kim Celenza, Past President of SDA and Marketing Manager at JFK&M Consulting Group in New York. A longtime leader and advocate for SDA, Kim brings a wealth of experience, a sharp strategic eye, and a deep passion for the profession. As Past President, she continues to play an essential role in mentoring leadership, guiding big-picture strategy, and championing the growth of SDA across the A/E/C industry.d reinforcing our reputation as the go-to resource for best practices in the A/E/C industry.
Serving as SDA’s National President was both an honor and a responsibility I embraced with dedication. I’m proud of the progress we made together—advancing key initiatives, strengthening our member value, and reinforcing SDA’s role as the voice for business operations professionals in the A/E/C industry.
Now, as Past President, I remain committed to supporting the organization’s continued success. I look forward to mentoring new leaders, offering historical perspective when helpful, and contributing to strategic conversations that shape our future. It’s an exciting time for SDA, and I’m confident the path forward is bright.
Kim’s passion for growth and excellence continues to shape SDA’s future. Her commitment to clarity, collaboration, and high standards sets a powerful tone for our organization. Inspired by her vision? Help us grow the SDA network—talk about it, share what it’s done for you, and bring a colleague into the fold. Together, we can build something even stronger.
Tags:
AEC Industry
Best Practices in Design Firm Operations
Leadership Excellence
SDA Leadership
Strategic Planning
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Posted By SDA National,
Tuesday, July 1, 2025
Updated: Tuesday, July 1, 2025
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As we continue spotlighting SDA’s 2025 National Executive Committee, meet Lynda Meyer, CDFO, SDA’s National Treasurer and Chief Financial Officer at Legacy Engineering in Fredericksburg, VA. With a deep understanding of business operations and long-term financial planning, Lynda brings clarity, precision, and purpose to her leadership. She’s focused on keeping SDA financially strong—while helping position the organization for smart, sustainable growth.
Over the next 1–5 years, my vision is to expand our membership across the U.S. and Canada and position the SDA as the leading source of best practice management education in the A/E/C industry. I want us to be the most sought-after organization to join, with a widely recognized and respected brand.
A key initiative to support this vision is empowering our business development teams and staff with a clear understanding of the value we offer—both to the industry and to individual firms. With that knowledge, they can effectively promote SDA at events, in conversations, and through our marketing materials.
As a member of the executive committee, I bring a broad range of strengths to help support our continued growth. I have a proven track record in leadership, with the ability to make tough decisions, inspire teams, and drive progress toward strategic goals. My approach encourages collaboration, innovation, and a positive, team-oriented culture.
I’m highly organized, capable of balancing competing priorities while maintaining precision and efficiency. I communicate effectively, both in writing and in speech, and I actively listen to ensure diverse perspectives are heard and valued.
With these strengths, I’m confident I can make a meaningful contribution to our executive committee’s initiatives, strategic planning, and long-term success.
Lynda’s strategic mindset and steady leadership help ensure that SDA isn’t just growing—we’re growing wisely. Her focus on stability, clarity, and long-term planning strengthens our ability to serve members well into the future. If you’re inspired by that vision, there are plenty of ways to get involved—join a committee, share your insight, or lend your voice to our conversation. Your input helps shape what’s next.
Tags:
AEC Industry
CDFO
Design Firm Finance
Design Firm Operations
Financial Strategy
Fiscal Responsibility
SDA Leadership
SDA National Treasurer
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