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Meet 2025-21026 SDA National Secretary - Jennifer Greene, CDFO

Posted By SDA National, Thursday, June 26, 2025
Updated: Thursday, June 26, 2025

 

 

 

Continuing our National Executive Committee spotlight series, meet Jennifer Greene, Associate AIA, SDA’s National Secretary and Director of Marketing at Ronnette Riley Architect in New York. With a passion for education, ethics, and elevating the role of design firm administrators, Jennifer brings thoughtful leadership and a future-focused mindset to the SDA table. Her commitment to strengthening our professional community is clear—and contagious.

 

 

My vision for the future of the SDA focuses on growth, excellence, and strengthening our professional community.

One of our core values is educating members in the disciplines that support design firm administration. I want to enhance and expand opportunities for professional development—through workshops, seminars, webinars—and encourage members to pursue certification as a way to invest in their careers.

I’ll continue working closely with ExCom to implement strategies that attract new members and retain existing ones by offering meaningful benefits: networking opportunities, access to resources, mentorship programs, and career support. I’m committed to fostering a strong sense of community and collaboration across the U.S. and Canada.

I will uphold and promote high ethical standards, encouraging a culture of integrity, transparency, and accountability. I’ll support members in navigating ethical challenges, resolving conflicts, and maintaining professionalism in our field.

Ultimately, I want to reinforce our organization’s position as a dynamic, forward-thinking leader in the industry—one that empowers design administrators to grow and thrive in a changing landscape. I’m committed to driving positive change and helping shape the future of our organization.

 

Jennifer’s dedication to growth, ethics, and professional excellence is helping shape a stronger future for SDA. Her focus on opportunity and integrity is a reminder of what makes our community powerful. Want to help make that vision a reality? Jump in—whether by pursuing certification, mentoring a colleague, or simply sharing your experience. Let’s keep building this network of support, together.

 

Tags:  AEC Industry  Certification  Design Firm Operations  Professional Development  SDA Leadership National Secretary 

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Meet SDA National Vice President - Fran Carrillo

Posted By SDA National, Monday, June 23, 2025
Updated: Monday, June 23, 2025

 

Next in our series spotlighting SDA’s 2025 National Executive Committee is Fran Carrillo, Vice President of SDA and Project Accountant/Senior Project Administrator at MIG in San Diego, CA. With a strong foundation in project accounting and firm operations, Fran brings a detail-oriented, get-it-done approach to her leadership role. Her commitment to collaboration and process improvement is already making an impact as she helps move SDA forward.

 

As Vice President, I aim to make meaningful progress in two areas I care deeply about: growing our membership and increasing our organization’s visibility within the industry. These have been key focuses of the MARCOM committee throughout my involvement, but I believe that serving on the board will open up new opportunities to collaborate across committees and advance these goals more strategically.

I see membership growth and industry presence as deeply connected. As a board member, I want to help align all committee efforts around this shared objective. That means setting clear membership targets, analyzing what’s worked in the past, partnering with MARCOM on outreach, and developing a sustainable 3–5 year membership growth plan.

While I’ve primarily served in Treasurer roles, my leadership experience goes well beyond finances. I’ve been part of several Executive Committees, giving me a strong understanding of board responsibilities and the confidence to step into this role with clarity and purpose.

One area I’m especially excited about is the Chapter Guidelines Handbook. I look forward to reviewing it, offering improvements, and supporting local chapters—because strong chapter engagement is essential to our organization’s overall success.

My commitment to visibility, communication, and member growth makes me well-suited to serve as Vice President and Liaison to the Membership Committee. With my MARCOM experience and passion for connecting people to our mission, I’m confident I can make a meaningful impact in this role.

 

Fran’s perspective is rooted in experience, teamwork, and action. As she steps into her national leadership role, she’s focused on building stronger connections and making sure SDA continues to deliver real value to members across the country. If you're ready to roll up your sleeves and be part of the progress, jump into the conversation or find a way to get involved—you don’t have to do it alone, and your voice matters.

Tags:  AEC Industry  Design Firm Administration  Design Firm Operations  Member Engagement  Process Improvement  SDA Leadership  Vice President 

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Meet 2025-2026 SDA National President - Gretchen Renz, FSDA

Posted By SDA National, Monday, June 16, 2025
Updated: Monday, June 16, 2025

 

We’re kicking off our new blog series with a spotlight on the dynamic leaders guiding SDA into its next chapter. First up: Gretchen Renz, FSDA, Managing Director, Operations and Finance at Bernardo Wills in Spokane, WA,  and SDA’s new National President. With a clear vision for SDA’s future and a commitment to innovation, growth, and member engagement, Gretchen is ready to lead us through a pivotal time in our organization’s evolution. Here's a look at her priorities and plans for the year ahead.

 

The SDA is at a critical juncture and must evolve to stay relevant in the A/E/C industry. I envision a flexible, forward-thinking, and professional development–focused organization. Over the next five years, I have identified three priorities:

  1. Strengthen Value Proposition – Clearly communicate the benefits of membership and improve access to resources and support, regardless of chapter status.
  2. Modernize Structure – Consider regional models, virtual engagement, and streamlined leadership to make participation easier.
  3. Prepare for Leadership Transition – Develop a succession plan as the executive director nears retirement, ensuring a smooth and strategic leadership change.

I am committed to promoting open dialogue, supporting volunteers, and fostering collaboration to guide the SDA through change and into a thriving future.

I plan to focus on the following key areas during my term:

  • Member Engagement & Leadership Development: Create more flexible ways for members to get involved, including short-term volunteer roles and leadership pathways with less long-term commitment.
  • Structural Innovation: Reevaluate the chapter model and explore alternative engagement strategies, such as regional or interest-based networks.
  • Professional Growth & Investment: Position the organization as the premier resource for A/E/C business operations professionals, emphasizing career development over traditional networking.
  • Leadership Succession Planning: Begin developing a transparent and strategic plan to ensure a smooth future transition when the executive director eventually retires.

My goal for the term is to ensure members feel energized and confident in the SDA’s future, knowing it's adapting to better serve their needs.

 

Gretchen’s leadership marks the start of an exciting new chapter for SDA—one focused on innovation, connection, and bold forward movement. If her vision sparks something in you, jump in! Whether it’s volunteering in a small way, offering your ideas, or joining the conversation in the SDA Discussion Hub, there’s a place for you to make an impact. Let’s build the future of SDA—together.

Tags:  AEC Industry  Design Firm Operations  Member Engagement  National President Strategic Vision Volunteer Le  Professional Development  SDA Leadership  SDA National President  Strategic Vision  Succession Planning  Volunteer Leadership 

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Reflections on EDSymposium25: A Transformative Experience - Carrie Hubbard, CDFA

Posted By SDA National, Sunday, June 15, 2025
Updated: Tuesday, June 17, 2025

Thanks to the generous support of the Past Presidents Council, I had the incredible honor of attending EDSymposium25 in Lexington, Kentucky, as a recipient of the 2025 PPC Professional Development Grant. This was my first national SDA event, and I wasn’t quite sure what to expect— but I came home feeling inspired, energized, and deeply connected to a community of administrative professionals who understand exactly what it means to work in the AEC industry.

The sessions I attended weren’t just informative, they were transformational. I walked away with insights I can use right away, and I made connections that reminded me just how powerful our professional network can be. Below are reflections on four sessions that really stayed with me.

 

Critical Thinking: Think People Are Born with the Ability to Think Critically? Think Again

Presented by Carla Howard

This pre-conference workshop kicked off the week with a bang. Carla Howard guided us through what she called the Critical Thinking Skill Stack, and I was amazed at how immediately useful and relevant it all felt. One of the most empowering things she said was, “None of us were born with a critical thinking gene”—which means this is something we can all get better at.

The session broke down the elements of strong critical thinking: being curious, listening intently, analyzing information, offering solutions, making decisions, and communicating crisply. Each one came with actionable habits and self-reflection questions. I also appreciated the reminder to question assumptions and stay open-minded.

The workshop didn’t just stay theoretical—it included simple strategies, like incorporating mindful observation or even playing puzzle games, to build those skills over time. It was a great reminder that everyday moments are opportunities to sharpen our thinking, and that will help us lead and contribute more effectively at work.

What resonated most with me was the concept of focusing on the idea, not the path. Too often, I find myself getting caught up in how I got to a conclusion, wanting to justify or defend it. Carla reminded us that this tendency can actually distract from the value of the idea itself. That really hit home. I tend to want to explain how I arrived at a decision, but sometimes that can overshadow the idea itself. That insight made me realize how often I can get in my own way. Since coming home, I’ve been trying to notice those moments—when I’m tempted to dig in or defend, and instead, lean into curiosity. That shift feels small but powerful.

R(AI)sing Your AI IQ

Presented by Kristin Kautz

Kristin Kautz’s workshop was fast-paced, exciting, and eye-opening. She talked about how AI is changing the AEC industry, and challenged us to think not just about what tools we’re using—but how we’re using them. One of her core messages was that AI can generate ideas and content, but it’s our human judgment that gives it meaning. That really connected back to the earlier sessions on critical thinking.

Of all the smart strategies and best practices Kristin shared, the most memorable takeaway for me was the idea of an office “safeword” or emoji. With the rise of deepfakes and AI-generated voices and videos, it’s becoming harder to tell what’s real. I never expected a professional development conference to include a cybersecurity epiphany—but there it was. This simple idea gave me a concrete way to bring safety and clarity into our digital communication practices at work.

Kristin also encouraged us to audit our firm’s tech stack—to evaluate where we’re wasting time, what tools we’re underutilizing, and what we can automate. It was a call to action I didn’t know I needed. I left this session feeling ready to not only embrace new tools, but also help lead smarter conversations around how we use them.

 

Courageous Conversations: Your Key to Career Success

Keynote by Carla Howard

Carla’s keynote the following morning built beautifully on the critical thinking session. Her framework for handling difficult conversations gave me a roadmap for how to speak up when it matters most. We discussed how to navigate conversations where opinions differ, emotions run high, or the outcome really matters to us—scenarios that are all too familiar in our professional lives.

Two specific takeaways really stuck with me: stop overexplaining, and remember that silence is part of the conversation. I’ve always felt a need to fill the air, to explain every angle, but Carla reminded us that influence doesn’t come from talking more—it comes from being clear and confident. Sometimes, the most powerful thing you can do is pause and let the other person speak.

Another big shift for me? Replacing the word “but” with “and.” It’s such a small change, but it transforms the tone of a conversation from confrontational to collaborative. That one word swap will help me communicate in a way that feels more respectful and effective. This session made me braver—and more mindful—in how I advocate for myself and others.

 

Managing Evolving Risks of AI in Design and Construction

Presented by Diane Mika

If Kristin’s session was about the potential of AI, Diane Mika’s was a clear-eyed look at the responsibilities and risks that come with it. She walked us through how to create thoughtful AI policies and made a strong case for why firms need to start documenting their AI strategies now—not later. Legal, ethical, and professional responsibilities are shifting fast, and this session helped me see how crucial it is that our policies keep up.

What stuck with me most was the concept of the “evolving standard of care.” Diane posed a powerful question: If most firms are using AI tools and you’re not, are you still meeting the standard of care? That one question reframed the conversation for me. It’s not just about innovation—it’s about liability, credibility, and the future of professional practice. The idea that what’s considered “ordinary” is changing really emphasized the urgency of not just reacting to AI trends, but leading with thoughtful, proactive policies.

Diane’s framework emphasized human oversight, documentation, and staying informed as regulations and professional standards continue to shift. This session helped me see that having a clear, written policy isn’t just best practice—it’s a necessity, and one I plan to help develop within our office.

How It All Came Together

What made these sessions especially powerful was how interconnected they were. The conference felt less like a collection of isolated workshops and more like a cohesive learning journey. Critical thinking laid the foundation for assessing information. Courageous Conversations taught me how to use that judgment to communicate with integrity. The AI sessions showed me how to apply those skills in a fast-changing digital world—balancing opportunity with responsibility.

Each session reinforced the others in meaningful ways. Together, they gave me new tools, a new mindset, and a stronger voice. I came home not just with ideas, but with a sense of clarity and confidence about where I want to grow professionally—and how I can help guide others in my firm to do the same.

Final Thoughts

Attending EdSymposium25 wasn’t just a great professional experience—it was a moment of growth. I’m so thankful to the Past Presidents Council for the support, and to the SDA community for creating a space where learning, connection, and encouragement are always front and center. I left Lexington inspired, informed, and ready to keep moving forward.

 

We’d love to hear from you! What part of Carrie’s EDSymposium25 experience resonated most with you? Leave a comment below to let her know! And while you're at it—think back to your own EDSymposium experience. What session, speaker, or moment made a lasting impact? Or if you haven’t attended yet, what are you hoping to gain when you do? Let’s keep the inspiration (and conversation) going!

Tags:  AEC Learning  AEC Operations  EDS25  Lifelong Learning  PPC Foundation  PPC Grant  SDA National  Women in AEC 

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Meet 2025-2026 SDA National President Elect - Vincent Lafitte, CDFA

Posted By SDA National, Friday, June 13, 2025
Updated: Wednesday, June 18, 2025


In our continuing series introducing SDA’s 2025 National Executive Committee, we’re excited to spotlight Vincent Lafitte, CDFA, HR Analyst and Senior Associate at SSOE Group in Atlanta, GA, and SDA’s newly elected President Elect. With two decades of HR leadership experience and a deep commitment to SDA’s mission, Vincent brings thoughtful perspective, strategic insight, and a collaborative mindset to his role. His focus? Re-centering SDA around its core strength: the business of running a design firm—and doing it well.

 

As President Elect, I believe it’s time for the SDA to return to its roots—our strength lies in the interwoven elements that drive excellence in managing a design firm. That’s where we excel, and I see the next 1–5 years as a time to refocus on that core mission.

I’ve been actively involved in our organization since 2014 and haven’t looked back. With 20 years of experience in Human Resources and a background in both large and small firms, I’m skilled at bringing together diverse perspectives and translating them into a unified, strategic path forward.

While the President Elect is often seen as the President’s right hand, I believe the role is more dynamic than that. It’s about stepping back to see the bigger picture, challenging ideas when necessary, and knowing when to help pull back so we maintain balance. I look forward to engaging in thoughtful, healthy discourse throughout the year.

For me, collaboration and communication are all about using the right tools—and using them well. I’ve learned a great deal from my time in the SDA, and I’m excited to help move us toward meaningful, healthy goals.

Ultimately, the President Elect role is about learning, growing, and preparing to lead. Much like in HR, it starts with listening and observing. I’m ready for the challenge and look forward to what this coming term will bring.

 

Vincent’s vision for SDA is grounded, practical, and refreshingly real. His focus on strategic clarity, communication, and collaboration sets a strong tone for the year ahead. If his message resonates with you, we invite you to lean in—share your insights, get involved, or join the conversation in the SDA Discussion Hub. It’s going to be a great year to listen, learn, and lead together.

Tags:  AEC Industry  Design Firm Operations  Leadership Development  Member Engagement  SDA Leadership  Strategic Planning 

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