I manage the Seattle Chapter’s events on its website and if one has to pay to attend one of our events, I also have to set up the mechanism to allow people to pay for the event. And that brings me to this: Do I set the attribute as “Your Price” or as “Your Cost” – that is, which word will be displayed when one goes to pay for one of our chapter events: Price or Cost?
I had been setting up the payment page using Your Cost.
Then Seattle member Kurt Wong, CDFA, told me the correct way is to display Your Price instead.
I’m like, “Okay, but does it really matter?”
And you know what? It does matter.
If you’re the person registering for a Seattle chapter event, for example (insert shameless plug here ;o>) this event that’s coming up: https://tinyurl.com/y4strf6o: Are you more likely to say to yourself something like, “What’s my price to attend this event?” Or, do you say something like, “How much does this cost to attend?”
I tend to lean toward the latter (whether that’s right or wrong).
As the person who is creating the payment page on our chapter website, I also tend to think, “I need to tell them how much this is going to cost them to attend.” So I had been displaying Your Cost on the payment page. My perspective was this: I’m telling the person who is paying that the chapter’s cost is X, without looking at it from the viewpoint of the person who is paying, which would be their price.
Kurt’s way prompted me to learn a little bit more, so I clicked the Difference Between link he sent, which basically says that the two terms shouldn’t be confused with each other, and that the two terms are often switched in normal conversation.
Kurt was right; we really should be using Your Price on our website’s payment pages. (And to add even more value – because that’s what SDA members do, you know – Kurt suggested I remove “Your” from the payment page to tidy up the page to make things cleaner and better aligned.)
Leave it to another SDA colleague to help set things straight . . . thanks, Kurt!
Judy Beebe, FSDA is our resident 'Word Nerd' and
serves as the 2019-2020 SDA Seattle Chapter Vice President.