We’re part of the way through 2020. How is your firm doing on achieving its strategic goals for the year? For the next five years? With the myriad of initiatives A/E/C firms have for 2020 and beyond, how do you prioritize them? We all know that acquiring new clients costs 5X more than retaining a current client. Plus, firms that invest in their clients typically see an outstanding 185% return on investment. So why aren’t our strategic goals and initiatives more focused on improving client satisfaction and engagement? Proposals and day-to-day business development and marketing activities often take priority in our firms… when, in reality, our clients should. What’s the secret?
During this program, we’ll show you to focus your efforts, energy, and resources on initiatives that greatly impact client satisfaction and engagement to ensure your firm achieves its goals in 2020 and beyond. Attendees should come prepared with your firm's goals, initiatives, and conflicting priorities to learn how to prioritize them into the six key areas that impact a firm’s ability to improve your clients’ satisfaction and engagement. Join us to learn how to achieve your 140% ROI and leave with an action plan you can implement immediately at your firm that will generate results before the end of 2020.
About the Presenters:
Chief Idea Generator, Pixels and Ink Studio, LLC
Creating a solid differentiator, like client experience, doesn’t happen overnight. Through laying significant groundwork, Amanda worked to create buy-in within her former firm’s c-suite and worked with a team to create an award-winning CX program. By using marketing tools, such as client surveys, personas, client journey mapping, and client empathy maps, the team discovered ways to improve client experience (CX), resulting in 90% of the firm’s revenue from repeat clients. The firm discovered that CX wasn’t just a buzz word – it was a differentiator. After 20 years in the A/E/C industry and after marketing for 15 years, Amanda started her own marketing consulting firm, Pixels and Ink Studio, where she offers a variety of marketing services.
Chief Value Creation Officer, Visible Value
Chandra Storrusten co-founded Visible Value in 2003 and serves as CEO & Chief Value Creation Officer. She fosters sustainable value creation strategies that allow organizations around the globe to capitalize on pivotal opportunities during growth, transitions, and transformations. Her inclusive and multi-disciplinary approach creates authentic strategies that mobilize organizations and ensure execution through engaged internal and external stakeholders. She inspires her clients to be mission, values, and purpose driven organizations that deliver superior client and employee experiences and develop sustainable competitive advantages. Chandra’s clients become innovative leaders, achieve their vision, and consistently out-perform their competition.