Description: Referrals have long been a cornerstone piece of A/E/C firms’ marketing strategies. However, new research shows that firms that rely solely on referrals from clients are missing out on major opportunities to generate additional referrals and new business. This program discusses these new research findings on referrals and explains how A/E/C firms today can optimize their referral marketing strategy. Areas of discussion include:
- The three types of referrals
- How to generate referrals from non-clients based on firm reputation and expertise
- Why firms rule out referred service providers before speaking with the firm in question
- Top referral marketing ideas for A/E/C firms
Sylvia Montgomery, CPSM, Senior Partner at Hinge. Sylvia brings over 20 years of experience and perspective to the Hinge team. As Sr. Partner at Hinge, Sylvia provides strategic counsel to national clients and her on-the-ground strategy and marketing experiences provide a “realistic” dimension to the practical advice she shares. Sylvia frequently speaks on topics related to marketing for professional services. She is a co-author of The Visible Expert, Inside the Buyer’s Brain, and Online Marketing for Professional Services. Sylvia has an MBA from University of Maryland, University College; an MFA from the George Washington University and a BA from Trinity University.
Course Length: 1.0 hour
NOTE: Due to large size of file, a link will be sent via to access the presentation.