Part 4 of a 4-part series on AI for A/E/C Administrative Professionals

Marketing teams in AEC firms manage a wide range of responsibilities: social media, website content, client communications, and responses to RFQs. Artificial Intelligence tools like ChatGPT, Claude, Jasper, and Canva AI are helping administrative professionals and marketing staff streamline these efforts, improve consistency, and speed up routine work.

In this interactive roundtable, SDA presenters Carrie Hubbard, CDFA, and Justin Hoff, CDFA, will share how AI is being used to support real-world marketing needs in architecture, engineering, and construction firms. We will give a brief overview of current tools and use cases, followed by an open group discussion.

This session will highlight practical examples in four core areas: social media marketing, client outreach, website content updates, and Statement of Qualifications support. We will also address the importance of privacy, accuracy, and human oversight when using AI in marketing workflows.

Learning Objectives:

• How AI tools can assist with everyday marketing tasks in AEC firms
  

• Real-world examples of AI use for social media, website updates, and client messaging

• Ways to use AI for RFQ and SOQ content drafting

• How to prompt AI tools more effectively with specific goals in mind

• Key considerations for ethical and secure use of AI-generated content

• Beginner-friendly tools and tips that admins and marketers can apply immediately

Who Should Attend:

This session is designed for administrative and marketing professionals in the AEC industry, including:

• Marketing Coordinators
• Office Managers
• Proposal and Pursuit Support
• Project and Executive Assistants
• Anyone working with marketing, communications, or client-facing materials

Presenters: Carrie Hubbard, CDFA, and Justin Hoff, CDFA

Justin Hoff and Carrie Hubbard are both SDA members, from different regions of the country. Together they have hosted a series of roundtable discussions throughout the year, focusing on different target areas of administrative work in AEC firms.

Cost to Attend:  Free for SDA Pacific Northwest Members/ SDA Members of other Chapters - $10.00/ Non-Members - $20.00

Eligible for 1.0 hour CEU - Marketing

Deadline to Register:  December 3, 2025

Register Here: https://sdapnw.org/event/ai-series-part-4/