CDFA Spotlight Series

SDA is committed to encouraging and supporting personal growth, and professional development of individuals working in the AEC Industry. One way SDA delivers on this commitment is offering the CDFA credential. Reaching CDFA status includes passing an exam that covers five core areas of the AEC Industry business: project management, marketing, finance, office administration and human resources.  SDA's Certification Committee works diligently to provide study materials and resources that will aid in preparing for the exam. However, it still takes commitment and effort on the part of each individual. To acknowledge those who have reached CDFA status, and to inspire others to follow in their footsteps, the Certification Committee is pleased to spotlight these accomplished individuals.

Spotlight: Sherie Russell, CDFA on Increased Knowledge and Self Confidence

Today meet Sherie Russell of BR Architects & Engineers in Richardson, Texas who recently shared her experience with the path to Certification and the improved self-confidence she received as a result.

What motivated you to earn your CDFA certification?

I decided on pursuing the CDFA certification for two reasons; to gain credibility among senior management and confidence in my job; and as an active officer of our local chapter, I felt it best to represent SDA by being certified.

Did you have any concerns, or fears, about taking the exam? If so, how did you address or overcome them?

Recognizing I come from a small A&E firm, our process is different than larger firms that have studios. I was worried about knowing enough of the larger firm process to pass the test. The study material and support via webinars was priceless; those sources filled the gaps.

What study tools did you find most useful?

I used the study guide and a set of flashcards that a previous member had created when she studied for certification. In addition, the webinar series that Hampton Road chapter provided in the fall of 2020 was priceless. Having the webinar kept me accountable and on track for spreading out my studying. Without that timetable I'm not sure I would have been successful.  

Did you learn anything new, or surprising, while preparing for the exam?

Project Management. Exposure to the various process methods was interesting.

What section of the exam was the most difficult for you?

Probably finance. Although my testing results were even across the board.

Did you have a CDFA mentor help you with the material? If so, tell us about that experience.

I didn't have a specific "mentor" during the process. Although, having gone to a couple EDSymposium conferences, I knew CDFA members from several chapters that helped with any issues I had.

What role, if any, has your CDFA played in advancing your professional or personal development, growth, network, or career?

The study guide has been a great reference to fall back on when I need help with a particular topic. Often it is HR and financial areas where I need help.

Was your employer supportive of your CDFA goals and accomplishment?

Our company was very supportive by allowing me ample time to participate in the webinar series and helped pay for the cost of the exam.

How did you and your firm, celebrate your achievement?

I received recognition at our staff meeting. Updating my business card and email signature was fun!

What has obtaining your CDFA meant to you?

Improved self-confidence.

What is your top tip to someone considering the pursuit of a CDFA designation?

Allow several months to prepare and study. The webinar class helped keep me accountable in moving through the material in a timely manner. Having access to sample questions is a tremendous help.