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Posted By Jennifer Greene, CDFO,
20 hours ago
Updated: 11 hours ago
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SDA’s transition from Certified Design Firm Administrator (CDFA) to Certificate in Design Firm Operations (CDFO) reflects the evolving leadership role of today’s design firm professionals. To recognize the strength of the original CDFA, existing holders completed only the new Leadership section of the exam. Those who passed earned the CDFO—demonstrating both deep operational knowledge and the leadership skills shaping the future of the profession.
Jayne Niemann, CDFO
Business Manager at Acquilano
What inspired you to pursue the CDFO certification after having received your CDFA?
I'm a lifelong learner and getting the credential is a way to show others that continuation. I've always been fascinated by leadership styles and wanted to read the study materials! I also wanted an excuse to celebrate and prove to the industry that I'm not done growing.
How has earning your CDFO credential impacted your confidence, skills, or credibility in your role?
Adding the leadership section has helped me learn about my leadership style and how I can improve as a leader. I mostly bring these skills to a non-profit that I volunteer for, but they are helpful when Principals are looking for guidance when it comes to employee engagement.
Were there any doubts or hurdles you had to overcome in deciding to take the Leadership Section? How did you move past them?
It's always nerve-wracking to take tests, so I made sure to study the materials multiple times over. I also did some deep breathing before the test started!
What surprised you most about the preparation or exam process?
I was most surprised that the study content taught me so much about myself and how I can improve as a leader. I've since made it a point to work on my inner circle - I have more of a get-stuff-done mentality and I need those that have big-picture ideas in my circle.
Did you engage with the Path2Success program, CDFO Study Group, mentor, or other resources? If so, how did it help?
Unfortunately, my calendar didn't line up with any of the additional resources.
What topic or section challenged you the most--and how did you tackle it?
I recall the project management section of the CDFA being the most challenging. Just as now, I studied extra!
How have your employer or colleagues responded to your certification?
My employer has been very generous - a bonus and a title promotion!
What would you say to someone in the A/E industry who is unsure if the CDFO credential is worth it?
I think you can never have too many letters! Keep learning and keep proving yourself - you're worth it.
Tags:
AEC Leadership
AEC Operations
CDFO
Certificate in Design Firm Operations
Design Firm Operations
Get Certified
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Posted By Jennifer Greene, CDFO,
Thursday, March 5, 2026
Updated: Thursday, March 5, 2026
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The Past Presidents’ Council (PPC) is composed of former SDA National Presidents who continue to serve the SDA long after their terms conclude. Their commitment does not end with leadership. It evolves into stewardship.
The PPC’s philanthropic mission centers on expanding educational access and professional growth opportunities for SDA members. Through speaker sponsorships, educational scholarships, and leadership development initiatives, the council helps ensure that learning and advancement remain accessible across our community.
To support these efforts, the PPC established the SDAPPC Foundation, a charitable 501(c)(3) organization that allows members and supporters to make tax-deductible contributions. The Foundation serves as the vehicle through which generosity becomes opportunity.
Each year, the PPC organizes fundraising initiatives that directly fuel these investments. Highlights include the annual raffle at EDSymposium, the Empower20 Giving Circle, and participation in Giving Tuesday. These efforts generate the funds that allow the Council to award grants and scholarships to members throughout the United States and Canada.
The impact of these initiatives extends far beyond a single event or award. Speaker sponsorships enrich national programming. Scholarships reduce financial barriers to education. Leadership coaching and mentoring cultivate the next generation of SDA leaders. Strategic investments today strengthen the profession for years to come.
Ways to Support the PPC Foundation
To sustain and expand this important work, the PPC invites members and chapters to consider the following opportunities:
1. Monthly Contributions
Join the Empower20 Giving Circle by setting up a recurring monthly donation. Even modest contributions create meaningful impact over time. A $20 monthly gift places you in the Empower20 circle and helps build consistent support for scholarships and grants.
2. Renewal Contributions
Consider adding a donation when renewing your SDA membership. A simple addition can directly support professional development opportunities for fellow members.
3. Company Matching Gifts
Many employers offer matching gift programs. Checking with your HR department could double the impact of your contribution.
4. Chapter Annual Contributions
Chapters may choose to allocate an annual contribution to the PPC Foundation during budgeting. Collective support significantly expands the funds available for member-focused educational initiatives.
The PPC’s work reflects a powerful truth: leadership does not end with a title. It continues through service, investment, and a shared commitment to strengthening our profession.
Together, we can ensure that SDA members have access to the resources, education, and mentorship they need to grow and lead.
Kim Celenza is SDA Immediate Past National President and Marketing Manager at JFK&M Consulting Group, a full service MEP Engineering Consulting Firm.
Tags:
AEC Leadership
PPC Foundation
SDA
SDA National Committee
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Posted By SDA National,
Tuesday, March 3, 2026
Updated: Tuesday, March 3, 2026
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SDA’s transition from Certified Design Firm Administrator (CDFA) to Certificate in Design Firm Operations (CDFO) reflects the evolving leadership role of today’s design firm professionals. To recognize the strength of the original CDFA, existing holders completed only the new Leadership section of the exam. Those who passed earned the CDFO—demonstrating both deep operational knowledge and the leadership skills shaping the future of the profession.
Lynda Meyer, MSA, CDFO
What inspired you to pursue the CDFO certification after having received your CDFA?
After earning my CDFA in 2009—studying alongside my chapter through what were then known as PEGs (now Focus Groups)—I gained a much deeper understanding of the A/E/C industry. As an accounting manager at the time, my role didn’t always allow me visibility into the day-to-day challenges of project management, IT, marketing or operations. The CDFA helped bridge that gap and broaden my perspective. Now, as I continue to grow in my leadership role, pursuing the CDFO felt like a natural next step. This certification aligns with my commitment to becoming a more strategic thinker and a more effective CFO. It’s not just about deepening my technical expertise—it’s about stepping out of my comfort zone and strengthening the leadership and critical thinking skills needed to guide my firm forward.
How has earning your CDFO credential impacted your confidence, skills, or credibility in your role?
Earning my CDFO has reinforced my commitment to excellence in the A/E industry and demonstrated my dedication to continuous growth in my areas of expertise. It’s expanded my skill set and strengthened my confidence as a leader, particularly in approaching challenges with a more strategic mindset. I feel more equipped than ever to contribute at a higher level and guide my firm with clarity and purpose.
Were there any doubts or hurdles you had to overcome in deciding to take the Leadership Section? How did you move past them?
For me, there were no doubts about taking the Leadership section—I was genuinely excited for the opportunity to learn and grow. The only hurdle was making sure I dedicated the time to study and truly absorb the material. I approached it with curiosity and a desire to expand my knowledge base, knowing it would make me a stronger leader and a more well-rounded contributor to my firm.
What surprised you most about the preparation or exam process?
What surprised me most about the preparation process was how genuinely engaging and well-crafted the materials were. The audiobook quickly became one of the most impactful I’ve listened to—it held my attention and felt incredibly relatable to both my professional and personal experiences. I also really appreciated the study guide—it was clearly written, easy to follow, and perfect for highlighting, which is how I learn best. Altogether, the resources made the process enjoyable and effective.
Did you engage with the Path2Success program, CDFO Study Group, mentor, or other resources? If so, how did it help?
For this particular exam, I didn’t engage with the Path2Success program, study group, or a mentor. I chose to study independently this time, using the provided materials, which were clear, engaging, and well-structured—more than enough to support my preparation.
What topic or section challenged you the most--and how did you tackle it?
I wouldn’t say any one topic stood out as more challenging than the others—instead, the overall challenge was absorbing and fully understanding all 21 Laws of Leadership, since the content was entirely new to me. That said, I approached it with focus and consistency, taking time to reflect on each law and how it applied to both my personal and professional life, which made the material more meaningful and easier to retain.
How have your employer or colleagues responded to your certification?
My colleagues and employer were incredibly supportive and excited about my certification. They celebrated the achievement with me and even promoted it on our company’s social media, which was a great show of encouragement. It meant a lot to see my professional growth recognized and shared in such a public way.
What would you say to someone in the A/E industry who is unsure if the CDFO credential is worth it?
I would say—absolutely, it’s worth it. The CDFO credential goes beyond technical knowledge; it helps you grow into a more strategic, well-rounded leader in the A/E industry. If you’re looking to elevate your role, understand the bigger picture of firm operations, and build confidence in your decision-making, this certification is a powerful step forward. It pushes you to think differently, connect the dots across departments, and lead with intention. Investing in yourself through the CDFO is truly an investment in your firm's future too.
Tags:
AEC Leadership
AEC Operations
CDFO
Certificate in Design Firm Operations
Design Firm Operations
Get Certified
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Posted By Stephanie Kirschner, FSDA,
Thursday, February 26, 2026
Updated: Thursday, February 26, 2026
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Operations personnel keep AEC firms moving, linking project managers, architects, engineers, field teams, and clients. Two development tools can dramatically amplify that impact: coaching and mentoring. They’re related, but not the same, and knowing when to use each helps your people (and projects) level up.
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Coaching vs. Mentoring at a Glance
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Dimension
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Coaching
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Mentoring
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Primary purpose
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Improve performance and behaviors tied to specific goals
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Develop the whole person and career over time
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Time horizon
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Short, time-bound (weeks–months)
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Longer-term (months–years)
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Who drives?
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Learner sets goals; coach facilitates discovery & accountability
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Mentee sets aspirations; mentor shares experience, advice & network
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Scope
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Current role, targeted skills (e.g., running a kickoff, reviewing submittals)
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Broader development (e.g., career path, influence, firm navigation)
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Methods
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Powerful questions, feedback, practice, reflection
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Storytelling, perspective, introductions, sponsorship
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Guiding Principle:
- Choose coaching when someone must perform now.
- Choose mentoring when someone needs context, confidence, and a longer-term growth plan.
- Add sponsorship when someone needs visible opportunities and advocacy to advance.
Your Field Guide: Moments to Coach & Mentor
The “Lock It In” Principle: Learn It → Apply It → Now
Lock It In, as taught by Jonathan Wilson (PSMJ Resources), turns passive listening into active learning by having the learner apply the skill immediately after you teach it.
For example, after you explain the Accounts Payable (A/P) process, ask:
- “Can you explain it back to me?”
- “Can you show me the file naming convention we use?”
- “Can you tell me 2 details that must be on the invoice before paying?”
- “Will you come back to me with improvements in the process if you find any needed?”
Lock It In = Don’t just tell it. Don’t just show it. Let them do it.
Celebrate Mistakes (Learn, Don’t Shame)
- Own it in the moment: “That was my miss, thanks for catching it.”
- Debrief quickly: “What happened here?” “What can we try next time?”
- Strengthen systems: Would a checklist or workflow catch this earlier?
Coaching Opportunities by Time Frame
- 3 minutes – Quick learning bite: Share a tip/video; ask, “What’s one thing you’ll try next?”
- 5 minutes – Micro-training: Demo a step; “Now you do the next one.”
- 10 minutes – Focused 1:1: Tackle a challenge; end with clear next step + date.
- 30 minutes – Coffee chat / Lunch & Learn: Build relationship; “What insight will you apply next?”
- 60 minutes – Team workshop / Firm-wide learning session: Assign action items for next check-in.
- 1–3 hours – Deep dive learning: Apply immediately to a live operational system or project.
- 1–3 days – Retreat / Intensive: Close with written action plans, accountability partners, and scheduled follow-ups.
Coaching Best Practices
- After every moment, ask: “What did you take away?”
- Slow down; focus on one or two lessons at a time.
- Reinforce by repeating key ideas in future touchpoints.
- Follow up: “Did you try it? What came up?”
Coach with Empathy
Listen without interrupting, match their pace, and check in with “How are you feeling about this?” before “Any questions?” Psychological safety fuels real growth.
When to Coach vs. When to Mentor (Quick Scenarios)
- Coach a project coordinator to run tomorrow’s OAC meeting: rehearse the agenda, role-play stakeholder questions, and commit to one improvement.
- Mentor an operations person mapping a move from project support to marketing/BD: share how the firm wins work, offer feedback on a portfolio, and make two introductions.
- Sponsor a rising team member: put their name forward to lead a client touchpoint or an internal improvement sprint.
Make It Real in Your Firm
- Publish a shared one-pager (use the table above) so PMs and PMAs align on terms and expectations.
- Offer both pathways: short, skills-focused coaching for immediate performance and relationship-based mentoring for broader development.
- Measure what matters:
- Coaching: observable behavior change, meeting outcomes, accuracy/quality.
- Mentoring: role readiness, internal mobility, retention, engagement.
- Equip leaders to teach basic coaching skills (questioning, contracting, and feedback) and how to mentor without turning sessions into status updates.
- Close the loop: schedule brief follow-ups to check what was applied and what’s next.
References/Resources
SDA does not endorse any products or services mentioned, and SDA does not assume responsibility for any circumstances arising out of the interpretation, application, use, or misuse of any information presented. SDA recommends that the reader consult the appropriate legal, financial, or human resource counsel before implementing the information contained herein.
Tags:
AEC Leadership
AEC Learning
AEC Mentoring
SDA National
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Posted By SDA National,
Tuesday, February 24, 2026
Updated: Tuesday, February 24, 2026
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SDA’s transition from Certified Design Firm Administrator (CDFA) to Certificate in Design Firm Operations (CDFO) reflects the evolving leadership role of today’s design firm professionals. To recognize the strength of the original CDFA, existing holders completed only the new Leadership section of the exam. Those who passed earned the CDFO—demonstrating both deep operational knowledge and the leadership skills shaping the future of the profession.
Leilani Rose, CDFO
Office Manager, Senior Associate at Semple Brown Design, P.C.
What inspired you to pursue the CDFO certification after having received your CDFA?
I was inspired to pursue the CDFO certification when I heard that it reflected more of a mid-career design administrator, in terms of leadership and experience.
How has earning your CDFO credential impacted your confidence, skills, or credibility in your role?
I feel that it is a tangible way to show my leadership team that I am striving to always learn and grow and improve my skillset.
Were there any doubts or hurdles you had to overcome in deciding to take the Leadership Section? How did you move past them?
It's a time commitment as you have to set aside time to study and schedule your test -- but signing up for the Path2Success program last fall helped me keep up with my reading, and scheduling my test helped me set a goal that I could work towards.
What surprised you most about the preparation or exam process?
Understanding my own leadership style better, and also recognizing what didn't work for me.
Did you engage with the Path2Success program, CDFO Study Group, mentor, or other resources? If so, how did it help?
I signed up for the Fall 2024 Path2Success program, and we read and discussed the "21 Irrefutable Laws of Leadership" book; it is one of reading materials towards the CDFO portion of the exam, so it helped me study for the exam.
What topic or section challenged you the most--and how did you tackle it?
A lot of contemporary books on leadership, including the ones that were the recommended readings, felt a little male-centric while a majority of design administrators tend to be female, so I felt a dissonance there and felt like there was something missing. I tackled it by taking what I could learn and applying it the best I could.
How have your employer or colleagues responded to your certification?
They were very proud and happy to know that I gained this new certification.
What would you say to someone in the A/E industry who is unsure if the CDFO credential is worth it?
The CDFO certification is a great way to demonstrate your experience and leadership as a design administrator, and it can show your leadership team that you are constantly striving for improvement. There are so few certifications specifically geared towards our role in this industry, so why not take advantage of a certification that is widely recognized across the A/E industry?
Tags:
AEC Leadership
AEC Operations
CDFO
Certificate in Design Firm Operations
Design Firm Operations
Get Certified
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