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Posted By SDA National,
Friday, October 24, 2025
Updated: 16 hours ago
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How one little dash can throw your automations, templates, and filenames into chaos
During our most recent First Friday Virtual Coffee, a seemingly simple question kicked off a surprisingly lively debate:
“How do you name your project files—year/month/day, year/day/month, or month/day/year?”
As members compared formats, the conversation turned to punctuation. One person said their firm was told not to use periods (.) in filenames. Another said they always use underscores (_). Someone else swore by hyphens (-).
And then someone asked, “Wait—does it matter which dash we use?”
That question stopped us in our tracks.
Because as it turns out, yes—it matters a lot more than most of us realize.
Why It Matters
Your computer sees a world of difference between a hyphen (-), an en dash (–), and an em dash (—)—even if your eyes don’t. Smart punctuation settings in Word, Google Docs, or macOS can “helpfully” replace a plain hyphen with one of the longer versions.
Those subtle swaps look harmless in text—but when used in filenames, automations, or templates, they can quietly break things.
An en dash or em dash in a file or field name can cause integrations to fail, automations to stop working, or exports to misread the label entirely. So if your workflow ever breaks for no apparent reason… your punctuation might be the hidden culprit.
Quick Fixes That Actually Work
- Hyphen (-) → ✅ Safe for file names and automations. Use it for joining short words or labels.
- Underscore (_) → ✅ Also safe. Common in code or legacy systems.
- En dash (–) / Em dash (—) → ❌ Save these for writing, not for filenames or templates.
- Periods and spaces → ⚠️ Avoid when possible; they can break URLs, links, or scripts.
Bottom line: boring punctuation is reliable punctuation. The plain hyphen will almost always win.
A Member-to-Member Tip
This entire post came out of SDA members sharing real experiences during First Friday Coffee—the kind of everyday troubleshooting that makes our community so valuable.
So if you’ve ever spent hours rebuilding an automation that “mysteriously stopped working,” double-check your punctuation before you panic. Sometimes, one tiny line is the whole problem.
Want to Dig Deeper?
If this kind of detail makes your inner systems nerd light up, you’ll love SDA member, Elizabeth Harris’s full guide on Substack.
The Extremely Niche, Mildly Unhinged Guide to Dashes (for Substack, Notion, and Zapier People)
It’s an entertaining deep dive into the world of dashes, underscores, and invisible formatting gremlins—with screenshots, examples, and even a “dash decoder” visual to help you spot the difference.
Keep the Conversation Going
Join us for our next First Friday Virtual Coffee to share what’s working in your firm—or to pick up a few new tricks from fellow members. You never know which casual question will spark your next great “aha” moment.
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Posted By SDA National,
Thursday, October 16, 2025
Updated: Thursday, October 16, 2025
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One of the most valuable aspects of earning the CDFO (Certificate in Design Firm Operations) is the way it connects leadership theory to practical application in the A/E industry. The CDFO isn’t just another credential — it’s a roadmap for understanding how operations, finance, people, and leadership all intersect to strengthen a firm.
John Maxwell’s 21 Irrefutable Laws of Leadership makes one thing crystal clear: leadership is influence, nothing more, nothing less. Titles, job descriptions, or authority might get short-term compliance, but they don’t inspire long-term loyalty or commitment. Authentic leadership happens when people choose to follow you — not because they must, but because they want to.
Influence Over Authority
Think about the best leader you’ve worked with. Chances are, it wasn’t their title that inspired you. Instead, it was their ability to connect, to communicate vision, and to make you feel part of something bigger than yourself. That’s the essence of influence.
By contrast, positional authority might secure short-term results, but it often creates dependency and fear. Influence builds trust, ownership, and momentum that outlasts a single project or even a leader’s presence.
What Does Influence as a Leadership Style Look Like?
When leaders adopt influence as their style, they move away from “command and control” and lean into inspiration and collaboration. Here are a few ways it shows up:
- Integrity and Character – People follow leaders they believe in.
- Relationships and Trust – Influence grows out of genuine connection, not transactions.
- Knowledge and Credibility – Expertise creates confidence in decision-making.
- Vision and Communication – A compelling “why” inspires others to commit.
- Consistency in Actions – Influence is earned every day, not in a single moment.
Real-World A/E Examples of Influence in Action
Influence isn’t reserved for the CEO or principal. It shows up across our firms in roles that, at first glance, might not look like “leadership” positions — but the impact is undeniable.
- The Controller Who Shapes Strategy
Even without being in a line position, a Controller with deep financial expertise can influence executive leadership. By identifying trends such as increases in chargeability or a decline in project multipliers, the Controller provides insights that directly impact decisions on staffing, pricing, and project delivery. Their credibility makes them a trusted advisor, and their influence extends beyond the accounting department to the entire firm’s bottom line.
- The Operations Professional Who Understands Contracts
An operations person who knows the ins and outs of contract language may not sign agreements, but their guidance helps project managers avoid pitfalls. By highlighting scope risks, billing terms, or liability concerns, they influence project setup and execution, saving the firm from costly missteps and strengthening client relationships.
- The PMA Who Masters Scheduling
A Project Management Assistant (PMA) who truly understands scheduling can anticipate resource conflicts before they become roadblocks. By providing clear, data-driven recommendations, they influence how project managers allocate people, prioritize tasks, and meet deadlines. Their influence ensures smoother delivery and greater client satisfaction — all without holding the official title of “project manager.”
These examples show that leadership through influence is alive across every discipline of an A/E firm. Expertise, credibility, and a willingness to share knowledge give professionals the ability to shape outcomes and elevate the entire organization.
Influence Creates Multipliers
The real power of influence is its ripple effect. A leader who models integrity, shares knowledge, and invests in people creates followers who in turn become leaders themselves. Influence multiplies through culture — shaping the way people treat each other, solve problems, and pursue goals long after the leader steps aside.
Practicing Influence Every Day
Leaders don’t wake up one morning suddenly influential. It’s a daily choice, built over time. Some practical steps:
- Listen more than you talk. Influence starts with understanding.
- Give credit generously. Recognition builds trust and loyalty.
- Mentor and empower. Help others succeed, and your influence grows naturally.
- Stay consistent. People respect what they can predict and rely on.
Final Thought
Influence isn’t just one aspect of leadership — it’s the essence of leadership. Authority may move people’s hands, but influence moves their hearts. And when hearts are engaged, results follow.
Leadership isn’t about the position you hold; it’s about the difference you make. Influence isn’t a tool in the leader’s toolkit — it is the toolkit.
If you’re ready to strengthen your leadership and influence in the A/E industry, the next step is clear: pursue the CDFO certification. It’s more than a credential — it’s an investment in yourself, your career, and the success of your firm.
Apply for the CDFO today and take the next step in your leadership journey.
Where do you have the most opportunity to lead through influence in your current role? Share in the comments below how you’re applying (or plan to apply) this kind of leadership in your daily work.
SDA does not endorse any products or services mentioned, and SDA does not assume responsibility for any circumstances arising out of the interpretation, application, use, or misuse of any information presented. SDA recommends that the reader consult the appropriate legal, financial, or human resource counsel before implementing the information contained herein.
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Posted By SDA National,
Friday, October 10, 2025
Updated: Friday, October 10, 2025
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When it comes to dedication, reliability, and community spirit, SDA Orange County’s Marsha Bastian shines brightly. This year, her years of service and leadership earned her the SDA STAR Award, a national honor presented annually by each chapter of the Society for Design Administration to recognize outstanding members whose contributions exemplify SDA’s values of excellence, collaboration, and professional growth.
For more than five years, Marsha has served as Recording Secretary for SDA Orange County, maintaining detailed and accurate meeting minutes that keep the chapter’s operations running smoothly. Her precise documentation ensures that chapter leaders can reference decisions and discussions with confidence—an often unsung but essential role that reflects her professionalism and attention to detail. “Her notes have been a big help when needing to track what has been discussed or decided at previous business meetings,” shared a chapter colleague.
Beyond her secretarial duties, Marsha has strengthened SDA/OC’s programming by connecting the chapter with expert speakers from her insurance firm, Risk Strategies, helping organize multiple lunch seminars and webinars on topics vital to AEC business operations. Her willingness to share resources and expertise has enriched chapter education and engagement, providing valuable insight for members and their firms.
Marsha joined SDA in 2015, quickly becoming an active participant in nearly every chapter function—from board meetings and professional seminars to networking and social events. Her steady presence and enthusiasm have made her a cornerstone of the SDA/OC community. As one member noted, “She’s just not an attendee, she’s a participant,” a sentiment that captures the energy and initiative she brings to everything she does.
The STAR Award honors SDA members whose exceptional service advances both their chapter and the broader profession. Marsha’s recognition underscores the impact of her commitment to fostering professional excellence and connection within the AEC community. Her contributions demonstrate how consistent involvement, leadership, and generosity of knowledge strengthen the foundation of SDA as a whole.
SDA National congratulates Marsha Bastian on this well-deserved recognition. Her example reminds us that leadership takes many forms—and that attention to detail, collaboration, and community-minded service are at the heart of what makes the SDA thrive.
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Posted By Jennifer Greene, CDFO,
Tuesday, October 7, 2025
Updated: Tuesday, October 7, 2025
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For nearly three decades, SDA New York Chapter member Ross Arnel has exemplified the spirit of community and collaboration that defines the Society for Design Administration. This year, his exceptional commitment was recognized nationally when he received the SDA Star Award, an honor presented by each chapter to celebrate members whose dedication, service, and leadership shine brightly across the organization.
When it comes to strengthening the SDA network, Ross’s name is synonymous with generosity and engagement. As founder and president of Arnel Associates, an insurance benefits consulting firm serving architecture, engineering, and construction professionals, Ross has shared his 35-plus years of expertise with SDA members, guiding firms and individuals through complex questions about coverage, employee assistance programs, and Medicare supplements. But it’s his enduring involvement—not just his professional insight—that has made him such an integral part of SDA New York’s success.
A member since 1997, Ross has contributed tirelessly through his roles on both the Programs and Membership Committees, including multiple years as Programs Chair. His leadership helped bring valuable learning and networking opportunities to members, and his firm has been a longtime chapter sponsor, supporting SDA events that foster connection and professional growth. Whether coordinating programs, mentoring new members, or simply showing up—Ross is known for being there. He attends the majority of SDA New York events and is often one of the first to volunteer when help is needed.
Those who know Ross describe him as an enthusiastic ambassador for SDA, always encouraging others to get involved. He often shares how he has witnessed firsthand the personal and professional growth members achieve through active participation in SDA—a message he continues to champion with warmth and authenticity.
Ross’s recognition with the Star Award is not only a celebration of his individual contributions but also a reflection of the strong community he’s helped nurture. His commitment to service, education, and camaraderie embodies the very best of SDA.
“SDA New York congratulates Ross Arnel on this well-deserved honor. His years of dedication and support have strengthened both the New York Chapter and our broader professional community. Members like Ross inspire others to lead, contribute, and continue advancing the mission of SDA.”
Congratulations to Ross Arnel, recipient of the SDA Star Award from the New York Chapter—and a shining example of what it means to lead by giving back.
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Posted By SDA National,
Tuesday, September 23, 2025
Updated: Tuesday, September 23, 2025
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Driving Growth, Inspiring Change: Deborah Gill Honored with SDA STAR Award
In every thriving organization, there are individuals whose quiet dedication powers lasting transformation. For the Mid-Atlantic Chapter of the Society for Design Administration (SDA), that person is Deborah Gill. With more than three decades of SDA membership and a career spanning 40 years in the AEC industry, Deborah’s contributions have not only strengthened her chapter, they’ve shaped the profession itself. In recognition of her exceptional service, leadership, and impact, Deborah has been honored with the 2025 STAR Award, SDA’s highest tribute to volunteer excellence.
A Career Dedicated to AEC Business Excellence
Deborah Gill is more than a seasoned CPA, she’s a changemaker whose expertise has guided firms across the architecture, engineering, construction, and land surveying industries. As the founder of Profit by Design, LLC, Deborah has supported over 100 clients in optimizing their Deltek Vision systems and improving operational efficiency. Her reputation as a trusted management consultant, author, and lecturer is built on decades of experience helping firms grow stronger, smarter, and more sustainable.
With a B.A. from the University of Mary Washington and a CPA license in Virginia, Deborah has built an impressive legacy of service, both to the industry and the professional organizations that support it. She has delivered insightful presentations for AIA, ACEC, IFMA, NSPE, NSPS, and of course, SDA, where her influence has been especially profound.
SDA Impact: A Lifelong Legacy of Leadership
Deborah joined SDA 34 years ago, and since then has become a cornerstone of the community. Her leadership helped develop SDA’s signature practice management course, BizTrak, a vital educational resource that continues to empower business operations professionals across the country.
Locally, she is described as “the heartbeat” of the Mid-Atlantic Chapter, offering strategic direction, behind-the-scenes support, and an unwavering commitment to growth. Deborah is never one to shy away from advocating for change, and her vision has driven the success of countless chapter initiatives.
But beyond her titles and achievements, Deborah is most often celebrated for her generosity of spirit. Her ability to encourage, engage, and uplift others has made a lasting impression on everyone she works with.
Sharing Knowledge, Strengthening Firms
Even beyond her consulting work, Deborah remains committed to advancing business acumen within the AEC industry. Today, she continues to support nonprofit organizations with accounting guidance, while also mentoring small A/E firms to implement better business practices. Her dedication to knowledge-sharing through speaking engagements and course development has helped create a stronger, more connected professional community.
Celebrating a True STAR
“Deborah embodies everything it means to be a STAR,” said members of the Mid-Atlantic Chapter. “Her leadership, support, and tireless efforts have made a meaningful and lasting impact—not just here at home, but across the national SDA community.”
SDA proudly celebrates Deborah Gill for her extraordinary contributions and enduring legacy of service. Her work is a powerful reminder that one member’s commitment can spark growth, empower others, and elevate an entire industry.
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