Professional Emphasis Groups (PEGs)
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Professional Emphasis Groups (PEG's)

The Society for Design Administration recognizes five core areas, called Professional Emphasis Groups (PEGs), as vital to better practice management in A/E/C firms. By centering its educational services on these areas, SDA’s education program provides members with both the breadth and depth necessary to excel in the design industry. The PEGs are the foundation for continuing education seminars, on-line resources, networking opportunities, and the Certification Program.

Five Core Areas of Focus

  1. Finance
    This PEG keeps SDA members current on design industry topics related to financial managing and planning. Examples of topics include specialized A/E accounting software, bookkeeping and accounting procedures, liability insurance, contracts, payroll, and accounts receivable and payable.
  2. Human Resources
    The HR PEG provides administrative professionals with the tools to balance a host of HR topics, including federal and regional regulations, employee benefits, staffing, and other personnel issues.
  3. Marketing
    This PEG strives to educate administrators in business development, proposal requirements and generation, and methods for conducting market research. The Marketing PEG enhances the marketer's personal skill set in networking techniques, fostering client relations, and developing and monitoring contact management processes.
  4. Office Administration
    The OA PEG provides networking and support for SDA members who handle all aspects of office administration. Whereas all the other PEGs have a more specific focus, this one deals with a combination of areas including General Office, Administration, Finance, Human Resources and Marketing.
  5. Project Management
    The PM PEG provides SDA members with the tools to tackle the diverse aspects of project management. The PM PEG promotes awareness of the many software programs available to manage projects and specifications, as well as provides information on forms and shortcuts to help manage the day-to-day business of the project.


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