SDA’s transition from Certified Design Firm Administrator (CDFA) to Certificate in Design Firm Operations (CDFO) reflects the evolving leadership role of today’s design firm professionals. To recognize the strength of the original CDFA, existing holders completed only the new Leadership section of the exam. Those who passed earned the CDFO—demonstrating both deep operational knowledge and the leadership skills shaping the future of the profession.

Jennifer Greene, CDFO

Director of Marketing, Ronnette Riley Architect

What inspired you to pursue the CDFO certification after having received your CDFA?

Two things. I wanted to take the leadership section to prove that I could pass it! Having been in a leadership position for many years, I hoped I could, and I did! I also wanted to set an example for others who have their CDFA but might not consider taking the Leadership section to get their CDFO. If I could pass it...

How has earning your CDFO credential impacted your confidence, skills, or credibility in your role?

Completing this certification and passing its leadership component has strengthened my confidence, sharpened my skills, and enhanced my credibility within our industry. I’m excited to apply this knowledge to drive operational excellence, support our teams, and continue contributing to my firm’s success.

Were there any doubts or hurdles you had to overcome in deciding to take the Leadership Section? How did you move past them?

100% doubts that I would not pass on the first try! I moved past them by reading the book "The 21 Irrefutable Laws of Leadership," then rereading it, and studying the leadership guide/section. I also read "The 7 Habits of Highly Effective People" by Stephen R. Covey. This book is referenced quite a bit in the study guide.

What surprised you most about the preparation or exam process?

I was very motivated and carved time out of every weekend to study. I live in NYC and take the subway to work, so I also used that time to read and reread the book.

Did you engage with the Path2Success program, CDFO Study Group, mentor, or other resources? If so, how did it help?

I took the Path2Success program and used the CDFO study guide. The Path2success also included study sessions led by Deborah Gill, FSDA, that I found very helpful.

What topic or section challenged you the most--and how did you tackle it?

Fortunately, I only had to take/pass the Leadership section, so I was not as stressed as when I took/passed my CDFA!

How have your employer or colleagues responded to your certification?

Everyone congratulated me, and I got new business cards!

What would you say to someone in the A/E industry who is unsure if the CDFO credential is worth it?

It will improve your confidence and enhance your skills. I think the most important aspect of earning your CDFO is it will increase your credibility. The CDFO credential is a respected marker of operational and leadership excellence, signaling to colleagues, clients, and leadership that you meet a high standard of knowledge and capability. Certification enhances your professional authority, helping you earn trust and buy-in when presenting solutions or leading initiatives. Plus, holding the CDFO positions you as a leader committed to continuous improvement, which can/should open doors to new responsibilities, promotions, and thought leadership opportunities.