This year I had the opportunity to attend EDS24 in Colorado Springs. I was honored to be selected as one of the PPC grant recipients and was looking forward to meeting many people in person who I had only met virtually up until this point.

The first morning of EDS24 the energy and excitement in the room was noticeable right away. At breakfast that morning, I was introduced to many new members of SDA, and had the opportunity to shake hands and exchange hugs with members who I had only met via Zoom. Being in a room with other members of SDA sparked my interest in the many possibilities that exist for career paths within our field. The diversity of the group and the firms that we all come from is wide - ranging, but I found that we were all able to still find commonalities and discuss the common challenges we all navigate within our industry together. It is refreshing to feel like you belong in a space where people can relate to the day to day successes and challenges you face. 

I made it a point to attend every educational session that was presented at EDS24, some applied more to my position than others, but I wanted to gain as much knowledge from the conference as I could, and I found “nuggets” of information in every session that made me think of our operations within our firm differently.

Skot Waldron presented a great session on  “Communicate with Clarity: Understanding Your Voice and Its Triggers” . I learned a lot about myself in that session, and found different ways to look at everyone on our team and within our office to discover how we can best interact with each other to use all of our strengths to work together as one team.

I also loved listening to Lynda’s SPARKSDA talk regarding the “Ripple Effect”. I have taken this back to my office and our team as encouragement that we need to all work to maintain our roles and tasks on projects and limit our “ripple effect” on the rest of the team and the firm's success.

The session speakers are just part of the great education provided at EDS, another part of SDA is the amazing resource that our SDA community is in and of itself for everyone within SDA. Each person at the conference has different experiences and knowledge and most are willing to share openly and provide guidance for all of us newer to the industry. The support of SDA is even more evident when you attend an EDS event and I look forward to continuing the conversations that were had in Colorado Springs and continuing to learn as much as I can from other members of SDA.

I can’t thank Stephanie and the Past Presidents Council enough for the opportunity to be a first time attendee at EDS24. I enjoyed every moment of being at the conference and getting to know others within SDA. I left with a renewed excitement for my job and career growth, and lots of new connections. I am already looking forward to seeing everyone again next year!

We took a few minutes to talk with Sarah about her EDSymposium24 experience. Click here to listen.

Sarah Kratzner is Operations Coordinator for

BSPARK Architecture in Great Falls, MT.

She was one of the PPC Grant First Time Attendee Recipients for EDS24.

This year’s EDSymposium in Tampa, Florida was the first for me post-pandemic and I was excited to be immersed in the activities, the learning, and being amongst the people that makes EDSymposium the highlight of the year for my annual professional development.  Every year at EDSymposium, there is always a plethora of information that is not only taught by the high-caliber speakers, but also shared amongst the attendees.  For all the sessions I attended this year, my goal was to have one take-away nugget from each speaker that I could apply to my own daily responsibilities at my office or to my larger career path.

Tuesday, June 13

The pre-conference workshop focused on Project Management (PM) Administration (aka “Getting The Job Done”).  There were four industry leaders who tag teamed bringing the attendees on the journey a project takes starting with winning the proposal all the way through wrapping up the construction.  Each speaker emphasized how administrators can bring their skills and talents to the various aspects that make up PM Administration.

Deborah Gill, FSDA of Profit By Design LLC tackled the daunting tasks of presenting the numbers of a project in her talk of how PM Administrators Improve the Bottom Line.  Deborah gave many examples throughout a project timeline, from proposals to project execution, where administrators can be a benefit to a firm.  This benefit will result in better job retention which can lead to a longer career path that also further supports a higher salary.  NUGGET:  PM Administrators can make their position a career and not just a job because of the value that they add to a firm.  We are valuable!

Tony Casey of Intergroup Architects followed up covering Marketing and Contracts.  Before there is even a project to work on, he brought up points to consider about growth within a firm and the challenges that come from marketing and business development.  Because our product is a service, our best marketing depends on its people.  My own firm’s owner strongly believes this and always emphasizes that everyone, no matter what their role is in the firm, can and should network to promote the firm.  NUGGET:  Business development is everyone’s business.

Diane Mika of Berkley Design Professional covered Managing Risk through Effective Contracts in her sessions.  I had previously attended several Zoom webinars that Diane led, and it was exciting to see her in person speaking passionately about contracts.  She spoke of how risk management can be achieved through an effective contract management process.  It came down to the more firms stay within their contractual agreements, the more they can manage all of their risks.  NUGGET:  PM administrators can help to distill the details of contracts to help the design team to stay on budget and in scope. 

Val Higgins of Stambaugh Ness covered Project Execution.  I have also attended numerous Zoom webinars that Val led and again it was so much more dynamic to have the speaker in the same room leading the session.  Covering communication management, change management, and scope management, it was a great reminder that no matter what your role is on the team, it’s crucial for all to know the project’s scope, budget, and schedule.  NUGGET:  The PM Administrator can play the gatekeeper role to keep projects on track.

Wednesday, June 14

The Keynote Breakfast was led by Steve Gavatorta of Steve Gavatorta Group, Inc.  His topic of Emerging Leadership Principles for a Fast-Paced Ever-Evolving World tackled communication and how we can survive and thrive during these VUCA (volatility, uncertainty, complexity, ambiguity) times.  Steve described the difference in the DISC styles (dominance, influence, steadiness, compliance) and it was a great group exercise in seeing how the attendees self-identified within these categories.  NUGGET:  In adversity, we need to build our cortext thinking (rational) to respond in recognizing the DISC style of those involved, versus our limbic “lizard” brain (emotional) being reactionary.

Matthew Fultz of Matheson Financial Advisors followed up discussing Fine Tuning Financial Management in Uncertain Times.  He dived into the concepts of profit, revenue trends, valuation, and ownership transition, as well as touching on how the pandemic had an impact on each of those issues.  NUGGET:  It’s important to be aware of how the current economic market can affect the A/E/C markets to be able to respond accordingly.

Mike Rankin of Relational Advisors covered Maximizing Benefits: Balancing the Rising Cost of Benefits with Rising Wages.  Rather than simply looking and comparing salary dollars, Mike brought up the important topic of employee benefits and how that affects both current employees as well as recruiting new hires.  New benefits to consider include a lifestyle HRA, an unused PTO bank that can be cashed in, and various 401(k) enhancements.  NUGGET:  Explore expanding your benefits package to attract new hires and to retain existing employees.   

The Keynote Lunch was led by Michael Davis of WGI covering A/E Firm Strategic Planning – Because Hope and Luck Are Not Strategic.  Michael emphasized the importance of both a tactical plan (annual) as well as a strategic plan (3 to 5 years).  Along with a SWOT (strength, weaknesses, opportunities, threats) and PESTEL (political, economic, social, technological, legal, environmental) analysis, he emphasized that it was also crucial to remember the organization’s purpose.  NUGGET:  Firm culture and core values are crucial to an organization’s vision in guiding strategic planning.

Jennifer Stutts of RS&H kicked off the afternoon with Get Smart:  Marketing Edition – Maximize the Funnel.  She covered the marketing funnel (our superhero power!) and each of the various phases:  awareness, consideration, conversion, loyalty, and advocacy.  She also gave a takeaway recipe for creating a great presentation, that included identifying the audience’s problem, explaining your plan to help, describing a successful ending, and finally prompting the audience with an action.  NUGGET:  You are your company’s secret weapon – everyone is involved in marketing.

Jennifer Kawecki of NCARB and Tiffany Mayhew of NOMA shared the podium in covering the Baseline on Belonging.  They provided the results of the NCARB/NOMA study that had the goal of better understanding why people of color leave the path to licensure at higher rates.  With over 5,000 completed responses with 59% of respondents being people of color and 45% being women, the results were an eye opener that highlighted areas to offer additional support, conduct deeper research, and to implement measurable solutions.  NUGGET:  Administrators can have a direct impact by helping to fill the gap in advocacy at firms.

Our final session for the day brought back the energy level, being led by a fellow Seattle Chapter member Emily Moline Meyer, CDFA in discussing Leading from the Second Chair & Leveraging Your Influence.  She shared a list of books she highly recommended for a deeper reading and from a few of those, she shared descriptions of “visionaries” vs “integrators” as well as “multipliers” vs “diminishers”. The audience could all relate to where they identified, as well as co-workers that they needed to interact with on various levels.  NUGGET:  Vision without execution is just hallucination.  We need all types to get things done.

Thursday, June 15

The breakfast session was facilitated by the Fellows Panel in covering Putting It All Together – Where Do We Go From Here.  After sharing how varied a path could be to become a Fellow, the Fellows provided their insight and knowledge to general questions from the group.  The attendees also contributed their own personal experiences from their own firms and how it all has an impact on their positions, responsibilities, and influence at their firms.  NUGGET:  The administrator skill set is valuable – you may start off with a job, but you can end up with a career.

Along with the jam-packed educational sessions, there were also times for socializing, networking, and purely just hanging out and having fun.  The PPC Trivia night was a fun (yet VERY competitive!) time, with my team (The Space Noodles!) clawing our way to a second-place victory.  The closing banquet was a wonderful wrap-up, recognizing and celebrating the achievements of our members from the past year.  With the installation of the 2023-2024 National Officers, I am now looking forward to the upcoming year and next year’s EDSymposium, where the ”Sky is the Limit - What is on your horizon?”