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Posted By SDA National,
Wednesday, June 4, 2025
Updated: Wednesday, June 4, 2025
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Every SDA member has a unique story - one that reflects their journey, growth, and connection to our vibrant community. In our new blog series, SDA & Me, we’re highlighting the voices of our members as they share what brought them to SDA, how their experience has evolved, and the moments that have made the biggest impact. Whether it’s professional development, lasting friendships, or unforgettable experiences, these testimonials showcase the value of being part of SDA. Today, we feature Stephanie Kirschner, FSDA, as she shares her SDA journey and what keeps her engaged in our community.
When did you join SDA and what initially motivated you to join?
I became a member of SDA in 1986. I was new to the AE industry, working for a very small landscape architecture firm at the time. I had attended a seminar on a Saturday presented by the Society of Architectural Administrators (SAA) Columbus Chapter called “The Architectural Secretary – A Training Seminar.” It was a full day of programming on how a project evolves, items specific to a design firm, dealing with various people (clients, consultants, product reps, vendors, etc.), and then a session of Personal Development/Career Professionalism. I was hooked and sad to learn there was not a chapter in my area. So, I worked with a few others from Cincinnati, and we decided to form a chapter, and I became one of the co-founders of the Cincinnati Chapter. I couldn’t be an officer since I didn’t work for an architectural firm, but that didn’t matter. I was just thrilled to have a network of peers that did the same thing I did and understood this crazy AE industry.
How has your experience with SDA changed over time?
I have seen many changes since becoming a member, including name changes (SAA to SDA – Society of Design Administration to then Society for Design Administration). We have grown from focusing on architectural firms to reaching engineering firms and others in the AEC space. I grew by serving as a Chapter officer in many roles, to serving on National Committees, then serving on the SDA National Executive Committee and ultimately serving as SDA National President in 2009. Each time I took on a new role, I learned new career skills that helped me in my daily role which gave me the career growth I had been seeking. I went from being a receptionist in a 7-person landscape architectural firm, to becoming a Staff Accountant, Accounting Manager, Director of Administration and ultimately, the CFO and a partner in a 100-person multi-disciplined firm (Engineering/Architecture/Surveying/Landscape Architecture/Planning services). I left the industry in 2010 due to the economic recession, and found myself missing the AEC industry. In late 2012, the opportunity to become the SDA National Executive Director was offered to me, and I was thrilled to accept that position, one I continue to enjoy and learn from to this day. In 2020, I applied and was named a Fellow, joining the ranks of many respected SDA members. The journey to Fellow is not something that happens overnight, but every step I took to advance my career, and my SDA experience led me to that accomplishment. I encourage everyone to start today on their journey to accomplishing that as well.
What aspects of SDA have you enjoyed the most?
Like most people, the connections to SO many members across the country is invaluable. Not only for the knowledge, but for the genuine friendships that have developed over the years. I appreciate the information that is given to us specific to the AEC industry, something you can’t just Google.
What motivates you to stay engaged or involved with SDA?
There are so many opportunities to develop your professional career while being a member and volunteering through SDA. One of the things I realized is that I could take my career beyond my wildest imagination because I had a network of colleagues doing big things in the industry. These were role models for me as I gained more experience. When things were hard and I was thinking about leaving the AE industry, talking to others made me realize that it wasn’t just me, that some of the issues were happening in other firms and I wasn’t crazy or dumb. It gave me the courage and resolve to learn more and push for change in my firm because I could come armed with information.
Can you describe a memorable experience you’ve had as an SDA member?
There are plenty of memories when you’ve been a member as long as I have. I remember the first convention (now known as EDSymposium) I attended in Philadelphia. I attended the annual meeting where there was a proposed bylaw to change our name from Society of Design Administration to Society for Design Administration. It was my first opportunity to see Roberts Rules of Order in live, real-time action. I had been through many meetings and understood the basics, but these members where SERIOUS about the process. I came to understand how important governing documents are and why words matter, something I remind our chapters and board members about frequently. When we don’t know whether we can do something or not, the answer is always “what do your bylaws and/or standing rules say?”
There are plenty of fun experiences that have occurred during the many SDA conferences I have attended over the years. From day trips to see a new area of the country, to long conversations over cocktails after a day of long educational programs, I always come away energized by SDA members and want to do more. I wish I could tell every firm owner how much our SDA members care and are concerned for their firms. If they did, every firm would have at least one SDA member as a staff member.
Want to share your SDA story? Each member’s journey is unique, and we’d love to hear yours! If SDA has made an impact on your career and connections, reach out to us (admin@sdanational.org) to be featured in a future SDA & Me spotlight. Stay tuned for more inspiring stories from our amazing members!
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Posted By SDA National,
Tuesday, May 13, 2025
Updated: Tuesday, May 13, 2025
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Every SDA member has a unique story - one that reflects their journey, growth, and connection to our vibrant community. In our new blog series, SDA & Me, we’re highlighting the voices of our members as they share what brought them to SDA, how their experience has evolved, and the moments that have made the biggest impact. Whether it’s professional development, lasting friendships, or unforgettable experiences, these testimonials showcase the value of being part of SDA. Today, we feature Elizabeth Harris, FSDA, as she shares her SDA journey and what keeps her engaged in our community.
Finding My Professional Identity
I joined SDA in 2005 after discovering it at the AIA Convention in New Orleans. At the time, I was searching for meaning in my professional life. Years earlier, I had walked away from the active practice of law—burned out and unhappy. Running my husband’s architecture firm aligned with my skills and gave me the flexibility I needed while raising our three daughters, but I struggled with my professional identity.
SDA changed that. It gave me a community, a title, and a place to grow. It gave me something meaningful to say when people asked, “So, what do you do?”
Not long after I joined, then-SDA President Deborah Gill drove from New Orleans to Baton Rouge just to take me to lunch. Her pitch? Start an SDA Baton Rouge chapter and join the certification task force developing the Certified Design Firm Administrator (CDFA) exam. I did both. Helping establish SDA’s first knowledge-based certification and launching a local chapter became defining milestones in my professional journey.
The Path to Fellow
While the CDFA builds foundational skills, becoming an SDA Fellow requires five years as a CDFA, significant service to SDA, and a demonstrated impact on the profession. It’s not just about participation—it’s about legacy.
After becoming an SDA Fellow in 2020, I helped develop the Fellows Path2Success program. This experience deepened my perspective—how to create programs that resonate with members, how to measure what we do so we can improve, and how even our “whoops” moments are just stepping stones to excellence. Trust me, there are layers to this organization you can only uncover after you've been around the block a few times!
Productive Partnerships
An unexpected bonus of my SDA journey? The recurring Zoom workshop sessions with SDA Executive Director Stephanie Kirschner. These started when I was MarCom Co-Chair and quickly became a game-changer.
Before I knew the term body doubling or focus time, these sessions became my professional lifeline—a space where we get stuff done. We log on with a list, flesh out ideas, and turn concepts into reality in real time. By the time we sign off, we’ve transformed vague notions into concrete plans—and we both feel like we can conquer the world.
That kind of synergy isn’t just rare—it’s irreplaceable.
Discovering New Skills
SDA has also pushed me to explore new skills I never expected to develop.
Take video content marketing—something I wouldn’t have touched otherwise. As a volunteer on the MarCom team, I took on the challenge of editing raw SDA footage into testimonials. My daughter suggested trying TikTok as a free editing tool. The office Gen Zs encouraged me. I used my architect husband as my test subject, and in the process, I discovered CapCut.
Fast forward—those SDA videos were completed, and my husband's TikTok presence took off, with one video pulling in 3.2 million views. That single experiment led to home construction and renovation contracts totaling over $1 million in construction value. With our fee structure, the time and effort invested in learning video editing more than paid for itself.
Would that have happened without SDA pushing me into something new? Absolutely not.
Looking Forward
SDA isn’t just about past experiences—it’s about what’s next.
Right now, I’m preparing to convert my CDFA to CDFO, taking the exam onsite at EDS25 in Lexington on May 20, 2025. And I’m using the AI skills I’ve polished through SDA to generate multiple-choice questions as part of my study strategy.
That’s the thing about SDA—it doesn’t just provide knowledge, it fosters innovation. It encourages members to explore new technologies, new skills, and new ways of thinking.
My journey with SDA isn’t just about professional growth—it’s about staying ahead of the curve.
Enduring Value
With AI and the internet at our fingertips, it’s easy to assume professional organizations are less relevant. But professional associations like SDA are more critical than ever for aspiring professionals.
After twenty years in the field, I’ve learned one thing for certain: SDA isn’t just an association—it’s where careers take shape, identities are built, and tomorrow’s industry-changing ideas find their foundation.
The future of design firm management won’t be built by AI or internet searches. It will be built by people—connected, engaged, and pushing each other forward.
That’s why SDA still matters.
And that’s why I’m still here.
Want to share your SDA story? Each member’s journey is unique, and we’d love to hear yours! If SDA has made an impact on your career and connections, reach out to us (admin@sdanational.org) to be featured in a future SDA & Me spotlight. Stay tuned for more inspiring stories from our amazing members!
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Posted By SDA National,
Tuesday, May 6, 2025
Updated: Tuesday, May 6, 2025
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Every SDA member has a unique story - one that reflects their journey, growth, and connection to our vibrant community. In our new blog series, SDA & Me, we’re highlighting the voices of our members as they share what brought them to SDA, how their experience has evolved, and the moments that have made the biggest impact. Whether it’s professional development, lasting friendships, or unforgettable experiences, these testimonials showcase the value of being part of SDA. Today, we feature Kate Petrovich, CPSM, CFA, as she shares her SDA journey and what keeps her engaged in our community.
When did you join SDA and what initially motivated you to join?
I became a member of the Society for Design Administration (SDA) approximately 18 months ago, but I initially was not very active. During my search for comprehensive resources tailored to all aspects of an architecture, engineering, and construction (A/E/C) firm, I discovered that SDA offers an extensive array of tools and support. Joining SDA has provided me with valuable insights, professional development opportunities, and a network of industry peers dedicated to fostering growth and collaboration. The organization truly encompasses everything I need to thrive in my field.
What motivates you to stay engaged or involved with SDA?
When I first joined the Society for Design Administration (SDA), I did not know anyone in the organization. However, after attending EdSymposium, I felt inspired to become more involved and subsequently joined the MarCom Committee at the national level. Engaging with both the committee and my local chapter has enabled me to build valuable relationships and connect with a supportive team. This network has been instrumental in helping me navigate the challenges I encounter.
Can you describe a memorable experience you have had as an SDA member?
I had the opportunity to attend EdSymposium in 2024, which marked my first experience with the SDA organization. I was truly impressed by the quality of the content presented, but what stood out even more was the exceptional support system among members. Witnessing the genuine encouragement and camaraderie was a remarkable experience. I was particularly moved during the awards dinner, reflecting on the authentic support that women extend to one another within SDA. This level of solidarity is something I have not encountered in other organizations, making my experience at SDA truly unique and impactful.
Want to share your SDA story? Each member’s journey is unique, and we’d love to hear yours! If SDA has made an impact on your career and connections, reach out to us (admin@sdanational.org) to be featured in a future SDA & Me spotlight. Stay tuned for more inspiring stories from our amazing members!
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Posted By SDA National,
Wednesday, April 30, 2025
Updated: Wednesday, April 30, 2025
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Every SDA member has a unique story - one that reflects their journey, growth, and connection to our vibrant community. In our new blog series, SDA & Me, we’re highlighting the voices of our members as they share what brought them to SDA, how their experience has evolved, and the moments that have made the biggest impact. Whether it’s professional development, lasting friendships, or unforgettable experiences, these testimonials showcase the value of being part of SDA. Today, we feature SDA National President, Kim Celenza, as she shares her SDA journey and what keeps her engaged in our community.
When did you join SDA and what initially motivated you to join?
I joined SDA as a Canstruct-a-Member 11 years ago. While working at Perkins Eastman, I walked into Peggy McGrath’s office and asked for an espresso machine for our floor. All the other floors had one. She replied with, “Sure, I’ll get the espresso machine for marketing if you join SDA and co-chair the marketing committee.” One long story-short and a roller coaster (in the best way of course) journey later…
As a marketing professional for the bulk of my career, before my membership expired, I had been going back and forth between continuing my membership with SDA or becoming a member of SMPS. What drew me into SDA was its all-inclusive nature.
How has your experience with SDA changed over time?
I believe you should never stop learning or growing in your career, and I appreciate the broad base of knowledge I have and continue to acquire as part of my SDA experience. It has helped me grow in my career since joining, it was also my “village” when I found myself unemployed for the first time in over a decade. After serving the past four years on ExCom amongst some of the most brilliant and inspiring humans I have ever met, I am now serving my term as National President, trying to give back to an organization that has given me so much. This organization inspires me; it empowers me.
What aspects of SDA have you enjoyed the most?
The connection, the comradery, the learning, and doing better. Being better, better professionals and better humans. The beautiful friendships and mentorship connections.
What motivates you to stay engaged or involved with SDA?
The feeling of unity, we are each other’s village. We are here FOR each other. SDA as an organization is bigger than our chapters, it is bigger than us as individuals. It is a deep well of knowledge and expertise in a very niche field.
Can you describe a memorable experience you have had as an SDA member?
Stepping into my first EDSymposium in Salt Lake City back in 2018, during my first term as New York Chapter President, I honestly did not know what to expect. The New York Chapter to my knowledge always felt like it operated on an island- literally and figuratively. However, upon arriving that first evening, any negative expectations or concerns quickly became moot. What I walked into was an incredibly warm and welcoming group of members from all over the country just waiting up for “New York” to get there. By the time I left and returned to NY I had not only gained knowledge that I did not have before but created bonds of mentorship and friendship that have stayed with me through the years. I also no longer felt like we were on an island, and from that day on, I made it my priority to dismantle that invisible silo, and instead build and reinforce a bridge.
Want to share your SDA story? Each member’s journey is unique, and we’d love to hear yours! If SDA has made an impact on your career and connections, reach out to us (admin@sdanational.org) to be featured in a future SDA & Me spotlight. Stay tuned for more inspiring stories from our amazing members!
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Posted By SDA Headquarters,
Tuesday, April 22, 2025
Updated: Tuesday, April 22, 2025
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Every SDA member has a unique story - one that reflects their journey, growth, and connection to our vibrant community. In our new blog series, SDA & Me, we’re highlighting the voices of our members as they share what brought them to SDA, how their experience has evolved, and the moments that have made the biggest impact. Whether it’s professional development, lasting friendships, or unforgettable experiences, these testimonials showcase the value of being part of SDA. Today, we feature Judy Beebe, FSDA, as she shares her SDA journey and what keeps her engaged in our community.
When did you join SDA and what initially motivated you to join?
I joined SDA in 1983. I was working for an A/E firm and received a Membership Drive flyer/mailer from the Seattle Chapter. I attended that event, and it was obvious from the start that SDA was an organization I needed to join to continue and grow my chosen career path of working in the A/E/C industry.
How has your experience with SDA changed over time?
It was a tremendous game-changer for me. I learned a lot about the technical side of the industry, as well as the soft side with respect to leadership, communications, the art of volunteering, and learning to work cohesively with administrative teams and on committees.
What aspects of SDA have you enjoyed the most?
The education. I had planned to get a four-year college degree but quit when starting a family (although I did get my Associate of Arts before family started). Attending as many of the educational sessions that National and the Seattle Chapter provide satisfies the love-of-learning aspect in me.
What motivates you to stay engaged or involved with SDA?
While SDA has and continues to broaden my overall knowledge of the industry, it is the life-long friendships (long distance and local) that keeps me wanting to renew my membership each year.
Can you describe a memorable experience you have had as an SDA member?
Other than being recognized with SDA’s 2010 Lifetime Achievement award, what is really memorable for me is the collaboration that I, Diane Klug, CDFA, and Gretchen Renz, FSDA did with the AIA in 2012. We wrote the “Office Administration” chapter for the “15th Edition of The Architect’s Handbook of Professional Practice” that was published in 2013. It was a very intense effort in a very short timeframe; the three of us worked very well together and we successfully met every AIA-imposed deadline that was required of us.
Want to share your SDA story? Each member’s journey is unique, and we’d love to hear yours! If SDA has made an impact on your career and connections, reach out to us (admin@sdanational.org) to be featured in a future SDA & Me spotlight. Stay tuned for more inspiring stories from our amazing members!
Tags:
AEC Business
AEC Leaders
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SDA & Me
SDA National
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