 
|
Posted By Stephanie Kirschner, FSDA,
8 hours ago
Updated: 8 hours ago
|

John Maxwell’s 21 Irrefutable Laws of Leadership teaches us that leadership ability is the “lid” on personal and organizational effectiveness. In simple terms, your leadership skills set the ceiling on your success and your team’s success.
A highly skilled engineer, architect, or accountant might be excellent technically, but if their leadership capacity is limited, the entire team’s performance will eventually plateau. On the other hand, when leaders intentionally grow, they “raise the lid”—allowing themselves and those they lead to achieve more than they ever thought possible.
The Lid in Action: A/E Industry Examples
- The Project Manager’s Lid
A project manager may be brilliant with design and technical details but struggles to communicate expectations clearly. The result? Confusion, rework, and loss of profitability. The leadership lid holds back the team’s effectiveness, and not because of skill, but because of limited leadership ability.
- The Department Head’s Lid
A department head who refuses to delegate keeps all decisions at their desk. The bottleneck creates frustration, slows projects, and prevents team members from developing. The lid isn’t a technical ability; it’s a lack of trust and empowerment.
A principal who invests in developing emerging leaders lifts the lid. By providing training, mentorship, and opportunities for others to step up, they expand the team’s capacity. That investment multiplies the firm’s effectiveness and strengthens its future.
Why This Matters for Design Firm Leaders
In the A/E industry, we pride ourselves on technical excellence — and rightly so. But the Law of the Lid reminds us that technical skills alone don’t scale organizations. Leadership capacity does. The way we communicate, empower, delegate, and influence determines whether our firms thrive or stall.
The CDFO Connection
The lack of leadership skills is where the Certificate in Design Firm Operations (CDFO) comes in. Preparing for and earning the CDFO is one of the most effective ways to raise your leadership lid.
The program doesn’t just deepen your knowledge of finance, contracts, and operations — it broadens your perspective as a leader. It equips you to:
- See beyond your department and understand firm-wide dynamics.
- Make better strategic decisions rooted in both numbers and people.
- Influence outcomes across the organization, not just in your lane of expertise.
In short, the CDFO helps you raise your lid and, in turn, raise your firm’s lid. Where might your own leadership lid be showing up today? And what’s one step you could take to raise it?
The best leaders are lid-lifters. They invest in themselves so they can invest in others, raising the ceiling on what’s possible for their teams and organizations.
👉 Apply for the CDFO today and take the next step in raising your leadership capacity — and your firm’s future.
SDA does not endorse any products or services mentioned, and SDA does not assume responsibility for any circumstances arising out of the interpretation, application, use, or misuse of any information presented. SDA recommends that the reader consult the appropriate legal, financial, or human resource counsel before implementing the information contained herein.
Tags:
AEC Leadership
AEC Learning
SDA National
Permalink
| Comments (0)
|
 
|
Posted By Sarah Kratzner,
Thursday, January 8, 2026
Updated: Thursday, January 8, 2026
|

Choate+Hertlein Architects
Our firm opened its doors in 1971 with small projects, typically quirky in nature, requiring out of the box solutions. Evolving over five decades and influenced by the varied interests of the partners, our resulting body of work represents a wide range of abilities and accomplishments, capitalizing on the variety of what Atlanta and the Southeast region has offered.
Throughout the years, one of the main areas of focus for our work has been the preservation, restoration, and adaptation of historic buildings resulting in an intimate knowledge of the fabric of built antiquity — the bones and sinew of the architecture of bygone eras. Located in a vibrant and growing city, other kinds of opportunities have allowed us to explore our interest in the design of highly original modern architecture. In many cases, we have been able to blend these two approaches in the adaptive fusion of historic and modern themes.
With this wide range of differing expertise, the joy of our practice is found in the goal of creating a common thread to run through it all. This has evolved into a level of creativity and care that heightens and distinguishes the quality of our built work, whether respectfully historic or creatively new. Underlying our approach is the belief that no two opportunities are the same. We stretch to find the "Big Idea" that will give our work a sense of place and time, all in the service of our clients´ needs and desires.
The type, scale, and complexity of Choate + Hertlein Architects (C+H) work ranges from small, custom and finely-detailed interventions to large, complex adaptive reuse projects such as Ponce City Market and the redevelopment of the Centennial Yards South buildings in downtown Atlanta. We specialize in finding the appropriate solution to each unique challenge. Based on our accumulated knowledge and our creative passion, we consistently deliver pragmatic solutions and profound results.
Thank you to Choate + Hertlein Architects for being a firm sponsor with SDA National. To learn more about Choate + Hertlein Architects and their work visit their website Choate + Hertlein Architects
Tags:
SDA Firm Sponsor
SDA National
SDA Sponsorship
Permalink
| Comments (0)
|
 
|
Posted By Jennifer Greene, CDFO,
Tuesday, January 6, 2026
Updated: Tuesday, January 6, 2026
|

The SDA Fellows Program celebrates the best of the best, people who have helped shape the Society for Design and raised the bar for the business of design. These are the mentors, innovators, and big-picture thinkers who do more than show up; they make things happen. Becoming an FSDA means you have done more than contribute to SDA. It means you have made a lasting impact on your firm, your peers, and the profession itself.
Becoming a Fellow is a milestone worth aiming for. The process starts with a self-nomination, which is really an opportunity to pause and reflect on how far you have come and where you want to grow next. A panel of SDA Fellows reviews each application, looking for individuals who have shown leadership, dedication, and a commitment to advancing practice management. Along the way, you may find yourself inspired to pursue certification, take on new challenges, and continue developing your skills and confidence as a leader.
And here is the best part: the journey does not stop once you are named a Fellow. This group is always up to something good, mentoring members, leading programs, and creating spaces for meaningful professional growth. Their annual Path2Success series has become a fan favorite. It is part book club, part leadership lab, where SDA members dig into big ideas together. This year’s pick, Radical Candor, sparked great conversation about feedback, communication, and authentic leadership that truly changes workplaces for the better.
At its heart, being an SDA Fellow is not about a title. It is about belonging to a circle of professionals who lift others while continuing to grow themselves. Fellows are the ones who see what is possible and help the rest of us get there. If that sounds like you, or the you you want to become, maybe it is time to start your own Path to Success.
Tags:
AEC Leadership
AEC Operations
SDA Fellow
SDA National
Permalink
| Comments (0)
|
 
|
Posted By Gretchen Renz, FSDA-SDA National President,
Tuesday, December 16, 2025
Updated: Tuesday, December 16, 2025
|

At the heart of every great organization is a group of people who keep the mission moving forward. For SDA, that group is the National Executive Committee. Often called “ExCom,” this team of volunteer leaders works alongside the Executive Director to guide the association, uphold its values, and shape its future. Together, they make sure SDA continues to deliver on its promise of education, connection, and excellence in design firm business operations.
Serving on ExCom is a chance to make a real impact. Each officer takes responsibility for a key area of SDA’s governance and strategic direction, while also acting as a bridge between national leadership, committees, and local chapters. Members of ExCom serve as liaisons to at least one national committee and several chapters, helping ideas and energy flow both ways. It is part strategy, part mentorship, and part inspiration, all focused on keeping the organization strong and forward-thinking.
But beyond the structure and titles, the real experience of serving on ExCom is about collaboration and shared purpose. It is sitting around a virtual table with people who care deeply about SDA and the design community, trading ideas that turn into initiatives, and finding creative solutions together. It is learning from peers across the country who bring different experiences and perspectives but share the same passion for making SDA better for everyone.
Many who serve on ExCom discover that the experience sparks something new in their professional journey. For some, it becomes a pathway to greater leadership within SDA, often building toward the role of President. But it is never just about the title. Each step offers opportunities to grow, mentor others, and shape the organization’s direction in meaningful ways. At its core, ExCom service is about amplifying the energy and ideas of our members, celebrating their successes, and helping guide SDA toward an even brighter future.
Tags:
AEC Leaders
CDFO
Design Firm Operations
ExCom
SDA National Committee
Permalink
| Comments (3)
|
 
|
Posted By Sarah Kratzner,
Tuesday, December 2, 2025
Updated: Tuesday, December 2, 2025
|

Founded in 1973, Intergroup Architects has been a trusted name in commercial design for over 50 years. Headquartered in Littleton, Colorado, we offer architectural, planning, and interior design services across the nation. Our work spans a diverse range of industries, including office spaces, healthcare, education, retail, industrial, and more, with over 11,000 projects completed in 36 states. We’ve built a reputation for delivering designs that not only meet the immediate needs of our clients but also foster long-term growth and success.
A Focus on Client Partnerships
At Intergroup, we understand that every project is unique, and that’s why we approach each one with a commitment to collaboration and trust. Whether you’re a large corporation, a small startup, or a government agency, we believe in building long-term partnerships that are grounded in clear communication and mutual success. Our team works closely with you to understand your vision, goals, and challenges, ensuring that the end result is a space that helps your business thrive.
Our approach to design is grounded in our iGTechnique—a step-by-step process that guides every project from concept to completion. This proven method ensures we stay aligned with client goals and project objectives, while also providing a seamless and enjoyable experience. Our five-stage approach includes:
1. Define the Vision – Understanding your goals and aspirations.
2. Translate the Concept – Transforming ideas into workable designs.
3. Refine and Balance the Design – Ensuring form meets function and sustainability.
4. Make it Real – Bringing the design to life through careful planning.
5. Get it Built – Delivering the project on time and within budget.
By adhering to this process, we ensure that every project is completed efficiently and to the highest standards, making your experience as smooth as possible.
A Team Built for Success
At the heart of Intergroup is our team—a group of 13 dedicated professionals, including licensed architects, LEED Accredited Professionals, and industry experts. We value collaboration, accountability, and continuous professional growth. Every team member plays a key role in the firm’s success, contributing to a culture of creativity, innovation, and excellence. This collaborative approach allows us to deliver projects that meet both the technical requirements and the specific needs of each client.
Industrial Design Expertise
Intergroup is also a recognized leader in industrial design. With over 200 industrial buildings completed, our expertise covers everything from manufacturing and warehousing to high-tech facilities and distribution centers. Our designs are tailored to maximize efficiency, flexibility, and sustainability, while also addressing industry-specific needs, such as energy efficiency, truck access, and product flow. Whether it’s a large-scale project like a multi-phased industrial park or a smaller, specialized facility, we have the experience and technical know-how to deliver outstanding results.
Client-Centered Approach
Our commitment to exceptional service is reflected in the fact that over 85% of our business comes from repeat clients or referrals. We pride ourselves on creating a strong, transparent relationship with each client, ensuring that all stakeholders are aligned and informed throughout the process. Our principal-led service is another key factor in our success. Bill Smith and Tony Casey, our senior principals, are actively involved in every project, providing direct oversight and ensuring that our clients receive the highest level of service and design quality.
Government Project Expertise
Intergroup Architects also has a solid track record in working with government agencies, including the City of Littleton, City of Colorado Springs, and the Colorado Department of Transportation. We are experienced in managing the unique challenges of government projects, ensuring they are completed on time, within budget, and to the satisfaction of all stakeholders.
“With over 50 years of experience, Intergroup Architects is proud to continue shaping spaces that foster innovation, enhance functionality, and support the success of our clients. From start to finish, we’re here to ensure your project exceeds expectations—building lasting relationships and creating environments that stand the test of time” – Tony Casey, Senior Principal
Thank you to Intergroup Architects for being a firm sponsor with SDA National. To learn more about Intergroup and their work visit their website Intergroup Architects

Tags:
Intergroup Architects
SDA Firm Sponsor
SDA National
SDA sponsorships
Society for Design Administration
Permalink
| Comments (0)
|
|