John Maxwell’s 21 Irrefutable Laws of Leadership teaches us that leadership ability is the “lid” on personal and organizational effectiveness. In simple terms, your leadership skills set the ceiling on your success and your team’s success.

A highly skilled engineer, architect, or accountant might be excellent technically, but if their leadership capacity is limited, the entire team’s performance will eventually plateau. On the other hand, when leaders intentionally grow, they “raise the lid”—allowing themselves and those they lead to achieve more than they ever thought possible.

The Lid in Action: A/E Industry Examples

• The Project Manager’s Lid
  A project manager may be brilliant with design and technical details but struggles to communicate expectations clearly. The result? Confusion, rework, and loss of profitability. The leadership lid holds back the team’s effectiveness, and not because of skill, but because of limited leadership ability.
• The Department Head’s Lid
  A department head who refuses to delegate keeps all decisions at their desk. The bottleneck creates frustration, slows projects, and prevents team members from developing. The lid isn’t a technical ability; it’s a lack of trust and empowerment.

A principal who invests in developing emerging leaders lifts the lid. By providing training, mentorship, and opportunities for others to step up, they expand the team’s capacity. That investment multiplies the firm’s effectiveness and strengthens its future.

Why This Matters for Design Firm Leaders

In the A/E industry, we pride ourselves on technical excellence — and rightly so. But the Law of the Lid reminds us that technical skills alone don’t scale organizations. Leadership capacity does. The way we communicate, empower, delegate, and influence determines whether our firms thrive or stall.

The CDFO Connection

The lack of leadership skills is where the Certificate in Design Firm Operations (CDFO) comes in. Preparing for and earning the CDFO is one of the most effective ways to raise your leadership lid.

The program doesn’t just deepen your knowledge of finance, contracts, and operations — it broadens your perspective as a leader. It equips you to:

• See beyond your department and understand firm-wide dynamics.
• Make better strategic decisions rooted in both numbers and people.
• Influence outcomes across the organization, not just in your lane of expertise.

In short, the CDFO helps you raise your lid and, in turn, raise your firm’s lid. Where might your own leadership lid be showing up today? And what’s one step you could take to raise it?

The best leaders are lid-lifters. They invest in themselves so they can invest in others, raising the ceiling on what’s possible for their teams and organizations.

👉 Apply for the CDFO today and take the next step in raising your leadership capacity — and your firm’s future.

SDA does not endorse any products or services mentioned, and SDA does not assume responsibility for any circumstances arising out of the interpretation, application, use, or misuse of any information presented. SDA recommends that the reader consult the appropriate legal, financial, or human resource counsel before implementing the information contained herein.

One of the most valuable aspects of earning the CDFO (Certificate in Design Firm Operations) is the way it connects leadership theory to practical application in the A/E industry. The CDFO isn’t just another credential — it’s a roadmap for understanding how operations, finance, people, and leadership all intersect to strengthen a firm.

John Maxwell’s 21 Irrefutable Laws of Leadership makes one thing crystal clear: leadership is influence, nothing more, nothing less. Titles, job descriptions, or authority might get short-term compliance, but they don’t inspire long-term loyalty or commitment. Authentic leadership happens when people choose to follow you — not because they must, but because they want to.

Influence Over Authority

Think about the best leader you’ve worked with. Chances are, it wasn’t their title that inspired you. Instead, it was their ability to connect, to communicate vision, and to make you feel part of something bigger than yourself. That’s the essence of influence.

By contrast, positional authority might secure short-term results, but it often creates dependency and fear. Influence builds trust, ownership, and momentum that outlasts a single project or even a leader’s presence.

What Does Influence as a Leadership Style Look Like?

When leaders adopt influence as their style, they move away from “command and control” and lean into inspiration and collaboration. Here are a few ways it shows up:

• Integrity and Character – People follow leaders they believe in.
• Relationships and Trust – Influence grows out of genuine connection, not transactions.
• Knowledge and Credibility – Expertise creates confidence in decision-making.
• Vision and Communication – A compelling “why” inspires others to commit.
• Consistency in Actions – Influence is earned every day, not in a single moment.

Real-World A/E Examples of Influence in Action

Influence isn’t reserved for the CEO or principal. It shows up across our firms in roles that, at first glance, might not look like “leadership” positions — but the impact is undeniable.

• The Controller Who Shapes Strategy
  Even without being in a line position, a Controller with deep financial expertise can influence executive leadership. By identifying trends such as increases in chargeability or a decline in project multipliers, the Controller provides insights that directly impact decisions on staffing, pricing, and project delivery. Their credibility makes them a trusted advisor, and their influence extends beyond the accounting department to the entire firm’s bottom line.
• The Operations Professional Who Understands Contracts
  An operations person who knows the ins and outs of contract language may not sign agreements, but their guidance helps project managers avoid pitfalls. By highlighting scope risks, billing terms, or liability concerns, they influence project setup and execution, saving the firm from costly missteps and strengthening client relationships.
• The PMA Who Masters Scheduling
  A Project Management Assistant (PMA) who truly understands scheduling can anticipate resource conflicts before they become roadblocks. By providing clear, data-driven recommendations, they influence how project managers allocate people, prioritize tasks, and meet deadlines. Their influence ensures smoother delivery and greater client satisfaction — all without holding the official title of “project manager.”

These examples show that leadership through influence is alive across every discipline of an A/E firm. Expertise, credibility, and a willingness to share knowledge give professionals the ability to shape outcomes and elevate the entire organization.

Influence Creates Multipliers

The real power of influence is its ripple effect. A leader who models integrity, shares knowledge, and invests in people creates followers who in turn become leaders themselves. Influence multiplies through culture — shaping the way people treat each other, solve problems, and pursue goals long after the leader steps aside.

Practicing Influence Every Day

Leaders don’t wake up one morning suddenly influential. It’s a daily choice, built over time. Some practical steps:

• Listen more than you talk. Influence starts with understanding.
• Give credit generously. Recognition builds trust and loyalty.
• Mentor and empower. Help others succeed, and your influence grows naturally.
• Stay consistent. People respect what they can predict and rely on.

Final Thought

Influence isn’t just one aspect of leadership — it’s the essence of leadership. Authority may move people’s hands, but influence moves their hearts. And when hearts are engaged, results follow.

Leadership isn’t about the position you hold; it’s about the difference you make. Influence isn’t a tool in the leader’s toolkit — it is the toolkit.

If you’re ready to strengthen your leadership and influence in the A/E industry, the next step is clear: pursue the CDFO certification. It’s more than a credential — it’s an investment in yourself, your career, and the success of your firm.  

Apply for the CDFO today and take the next step in your leadership journey.

Where do you have the most opportunity to lead through influence in your current role? Share in the comments below how you’re applying (or plan to apply) this kind of leadership in your daily work. 

SDA does not endorse any products or services mentioned, and SDA does not assume responsibility for any circumstances arising out of the interpretation, application, use, or misuse of any information presented. SDA recommends that the reader consult the appropriate legal, financial, or human resource counsel before implementing the information contained herein.

When a leader’s commitment transcends titles and timelines, their impact resonates across an entire professional community. Diane Klug, CDFO, has exemplified this type of leadership for more than two decades—championing SDA’s mission and empowering administrative professionals across the AEC industry. In recognition of her sustained service and forward-thinking contributions, Diane has been honored with the SDA Star Award, one of the Society’s most prestigious accolades.

From launching innovative programs to guiding strategic conversations, Diane’s influence continues to shape the future of SDA—and strengthen its value for members in firms of all sizes.

Honoring a Leader Who Goes the Extra Mile

The SDA Star Award is presented to members who demonstrate extraordinary service and dedication to both their local chapter and the national organization. It recognizes those who contribute meaningfully through leadership, participation, and ongoing support of SDA’s mission.

Diane’s leadership journey has extended far beyond the chapter level. When the St. Louis Chapter dissolved, she continued her SDA service as a Member-at-Large, maintaining strong ties with the organization while advocating for members from large and complex firms. Over the past year, she has been instrumental in helping SDA better understand and respond to the evolving needs of large firm partners—ensuring SDA remains inclusive, adaptive, and forward-looking.

A Career Anchored in Strategy and Advocacy

Diane Klug serves as National Director of Administration at WSP, one of the world’s leading professional services firms, with 73,000 employees across the globe. Balancing the demands of a high-level national role, Diane has never stepped back from her commitment to SDA. Her influence is felt across programs and platforms, bringing the voice of large-firm administrators into critical conversations about SDA’s future.

In 2023, Diane was honored with WSP USA’s Business Support “Extra Mile” Award, recognizing her exceptional commitment to operational excellence. That same spirit of service shines through in her contributions to SDA—from her leadership role in the inaugural SparkSDA program to her expert panel participation at EDSymposium, where she addressed business contingency planning with insight and clarity.

Her SparkSDA presentation on integrating Rocketbook into administrative workflows was so popular, it returned by demand for a deeper dive—proof of her ability to deliver immediately useful, future-focused content that resonates with peers across the country.

Advancing the SDA Community Through Shared Expertise

What sets Diane apart is not just her expertise, but her willingness to share it. Whether mentoring peers, speaking at national events, or leveraging her network to create new opportunities, Diane exemplifies SDA’s values of community, collaboration, and continuous learning. Her insights have helped SDA adapt its programming and outreach to better meet the needs of administrators at every level of firm size and complexity.

Her influence on strategic initiatives continues to pave the way for new members to find their place and purpose within the organization.

Celebrating an SDA Trailblazer

Diane Klug’s Star Award is a celebration of sustained impact, not just exceptional moments. Her dedication, leadership, and generosity of spirit have made SDA stronger and more future-ready. As the Society grows and evolves, members like Diane remind us what long-term service and vision can accomplish.

We are proud to celebrate Diane’s achievements and thankful for the lasting mark she continues to make on the SDA community.