As part of our Administrative Professionals Month celebration, SDA is highlighting the professionals who keep A/E/C firms running—those who bring clarity, connection, and consistency to their organizations every day.

This week, we’re sharing a perspective on career growth and the power of community to help you move forward by Justin Hoff, CDFA, Chief Operating Officer with Emergent Architecture in Cedar Rapids, Iowa.

When I started in the AEC industry back in 2008, my title was Office Manager. I was eager to learn, but I also knew I needed support and resources that spoke to the realities of our work. Generic training just didn’t cut it and I wanted something that understood the nuances of design firm operations. That’s when I found the Society for Design Administration (SDA).

SDA became more than a professional association to me. It was a lifeline of resources, a network of peers, and a community that believed administrative professionals weren’t just support staff we were essential partners in firm leadership.

Back in those early years, I remember seeing the Certified Design Firm Administrator (CDFA) credential and thinking, “I’ll never get there.” Still, I put it on my list as a long-term goal. More than a decade later, in 2021, I finally accomplished it. Earning that certification was incredibly uplifting and it gave me confidence in my own expertise and proved that perseverance pays off. That confidence inspired me to push even further, and just a year later, I earned my SHRM-CP credential to strengthen my HR knowledge.

Over the years, SDA supported me as I moved from Office Manager to Business Manager, and later to COO. At each stage, the community gave me tools, mentors, and confidence to take the next step. Every milestone reinforced what SDA has always stood for: that the skills and leadership capacity of administrative professionals matter not just to us, but to the firms we serve.

In addition to my own career journey, I’ve had the privilege of giving back to SDA by serving on the Innovation in Education Committee, the Membership Committee and the Certification Committee, for the past two years. One of the projects I’m most proud of is helping create the new guide for the Certified Design Firm Operations (CDFO) program. Because of my involvement in shaping the program, I won’t be able to earn the credential myself for a couple of years but pursuing CDFO is now my newest SDA goal.

I also serve as a Member at Large, since I don’t have a local chapter in my area. What I’ve discovered is that this role can be just as powerful and sometimes even more so because it allows me to support chapters across the country. Being a Member at Large has opened the door for me to collaborate widely, share resources, and help strengthen SDA in multiple regions, not just one. It’s proof that no matter where you’re located, there’s a place for you in this network.

I’ve also been actively engaged with the Pacific Northwest Chapter, where I am co-leading a four-part AI webinar series alongside Carrie Hubbard, showcasing how emerging technologies can shape the future of firm administration. Collaborations like that remind me how powerful this community is. SDA isn’t just a professional association, it’s a network of amazing individuals who push each other forward, share knowledge generously, and empower one another to lead.

I never sought recognition for this work, but at the 2025 national EdSymposium Conference, I was honored with the SDA All Star Award. That moment reminded me that our efforts, the committees, the programs, the mentoring, the connections all truly go a long way and are noticed.

And it’s the network that makes the biggest difference. At a First Friday Coffee, I connected with Melanie Schmidt, who shared her firm’s experience using Deltek Ajera for ERP and Unanet for CRM. At the time, my own firm was considering that exact mix of programs, and Melanie’s firsthand feedback was critical in helping me get the project off the ground. That same First Friday Coffee connected me to Dana Sather, a Deltek Ajera Consultant and SDA member, who guided me in learning Ajera since my background had been primarily in VantagePoint. Those conversations alone saved me months of uncertainty and thousands of dollars in missteps.

The sheer volume of resources SDA offers form blogs, knowledge papers, white papers, templates, and AEC-specific guides is worth the membership fee ten times over in a single year. Add to that the ability to ask tough questions of peers, get honest feedback, and learn from others’ experiences, and the value becomes immeasurable. Time and again, SDA has helped me save both time and money by ensuring I had the right information before moving forward with major decisions.

Growth never really stops, and I believe in leading by example. Right now, I’m also studying for my Lean Six Sigma Black Belt, adding yet another tool to support operational excellence in our industry.

And that’s really the heart of SDA: wherever you are in your career, there’s a place for you to learn, grow, and lead. For some members, that looks like finding confidence in a first role. For others, it’s breaking through plateaus and stepping into new responsibilities. For all of us, it’s about knowing you’re not alone and that this community is proof that growth is possible.

So whether you’re just starting out, looking to level up, or considering what comes next, SDA can help you go further. This community is proof.

If Justin’s story resonates with you, we invite you to continue the conversation:

• Leave a comment below to share your thoughts or encourage a fellow member
• Explore upcoming SDA programs here
• Connect with peers who understand your role through the SDA Discussion Hub
• Or learn more about becoming an SDA member

Wherever you are in your career, SDA helps you go further—and this community is proof.

We invite you to explore, connect, and see how SDA can support your success.

What Is Servant Leadership?

Servant Leadership is a leadership style that prioritizes the growth, well-being, and empowerment of others. While traditional leadership often emphasizes organizational success first, servant leadership flips the perspective: it exists to serve people, ensuring the organization succeeds through their success.

First introduced by Robert K. Greenleaf in the 1970s, servant leadership has since been widely adopted across industries for its ability to foster healthier, more engaged workplaces. For administrative staff in the AEC industry, this approach resonates deeply. Operations personnel, whether in accounting, project management, marketing, or administration, often lead by building trust, fostering collaboration, and ensuring that projects and people succeed together, hallmarks of servant leadership.

We can express it simply as Compassion, Character, and Competence—or expand it into ten guiding principles.

Ten Principles of Servant Leadership

• Listening – Ask questions and truly listen. Conversations reveal needs, build trust, and spark solutions.
• Empathy – Understand the perspectives and emotions of your colleagues to create a supportive environment.
• Healing – Address conflict with patience and compassion. True servant leaders model resilience by practicing self-care as well.
• Awareness – Know your own strengths, blind spots, and biases. Self-reflection helps align actions with your team’s best interests.
• Persuasion – Influence through reasoning and trust, not authority. Inspire buy-in for shared goals.
• Conceptualization – See the bigger picture. Look beyond day-to-day operations to envision what’s possible and set ambitious goals.
• Foresight – Use intuition and experience to anticipate challenges and prepare your team to navigate them.
• Stewardship – Act as a caretaker of your organization and people. Stewardship builds trust and empowers others to succeed.
• Commitment to Growth – Invest in your team’s skills, knowledge, and confidence. When people grow, so does the firm.
• Building Community – Strong teams are built on trust and connection. Nurturing relationships creates a culture of collaboration and belonging.

Why It Matters for Operations Personnel in A|E|C

In the Architecture, Engineering, and Construction industry, operational staff are often the connective tissue that holds projects together. By practicing servant leadership, operations personnel don’t just manage tasks; they:

• Elevate others by anticipating needs and removing obstacles.
• Foster collaboration across disciplines, strengthening project outcomes.
• Model resilience and adaptability, inspiring others to do the same.
• Build inclusive communities where diverse voices and ideas can flourish.

Research shows servant leadership is especially effective when practiced with empathy and mentoring. Studies even suggest women often excel in these areas, an insight that resonates strongly with the operations personnel who form the backbone of A|E|C firms. Servant leadership is not just a philosophy but a lived reality for many SDA members.

Pitfalls of Overextending as a Servant Leader

Like all leadership approaches, servant leadership requires balance. Without it, even the best intentions can create challenges. Common pitfalls include:

• Neglecting Self-Care – Always putting others first can lead to burnout. Leaders must serve from a place of strength, not exhaustion.
• Over-Accommodating Others – Compassion without accountability can enable unhealthy dynamics or allow underperformance to persist.
• Creating Dependence – Solving every problem for others may prevent colleagues from developing independence and confidence.
• Losing Sight of the Big Picture – Focusing too much on individual needs can sometimes overshadow organizational goals.

How to Stay Balanced

• Protect time for your own renewal and growth.
• Pair empathy with clear expectations.
• Coach others to find solutions rather than rescuing them.
• Keep support aligned with both team and organizational priorities.

For operations personnel in the A|E|C, often seen as the “fixers” in their firms, acknowledging these boundaries ensures that servant leadership is both sustainable and effective.

Real-World Inspiration: Shared Leadership at Onyx Creative

At Onyx Creative, Carole Sanderson, CDFA, exemplifies servant leadership at a 50-year-old architecture and engineering firm based in Cleveland, OH. Rising through finance and operations ranks, she became CFO, sharing leadership with the President and guiding the firm through several acquisitions to expand its size, footprint, and services. Their profit-sharing approach, rooted in employee engagement and trust, demonstrates how servant leadership can break traditional methodologies, marry the front and back offices, and inspire new ways of leading in architecture.

Take Action: Who Will You Serve Next?

Servant leadership isn’t just a theory; it’s a practice. Here’s a simple exercise to put it into action:

• I will mentor: ________________________ (Name of colleague or team member)
• Why I chose this person: ____________________(Their potential, interest, or unique need)
• What I have to offer: ___________________ (Skills, experiences, or insights you can share)
• Three ways I can add value: ____________________________________________ (Examples: training on tools, career guidance, confidence building)
• We will meet: (Once each / every other week for ___ months)

This intentional commitment transforms relationships and demonstrates the heart of servant leadership: serving others so that together, we all succeed.

Closing Thought

Operations personnel in the A|E|C industry have long led through service by supporting leaders, guiding projects, and mentoring peers. Servant leadership simply names and elevates what many SDA members already embody: leadership rooted in empathy, trust, and growth. By practicing these principles while also caring for themselves, A|E|C operations personnel not only empower their teams but redefine what effective leadership looks like in our industry.

References

• Greenleaf Center for Servant Leadership – What Is Servant Leadership
• Harvard Business Review – How Servant Leaders Uplift Others
• University at Buffalo – Study on Women as Servant Leaders
• The Times – Shared Leadership at HOK
• SDA CDFO Resource Guide, Leadership Section
• The 21 Irrefutable Laws of Leadership, John C. Maxwell

SDA does not endorse any products or services mentioned, and SDA does not assume responsibility for any circumstances arising out of the interpretation, application, use, or misuse of any information presented. SDA recommends that the reader consult the appropriate legal, financial, or human resource counsel before implementing the information contained herein.

SDA’s transition from Certified Design Firm Administrator (CDFA) to Certificate in Design Firm Operations (CDFO) reflects the evolving leadership role of today’s design firm professionals. To recognize the strength of the original CDFA, existing holders completed only the new Leadership section of the exam. Those who passed earned the CDFO—demonstrating both deep operational knowledge and the leadership skills shaping the future of the profession.

Jayne Niemann, CDFO
Business Manager at Acquilano

What inspired you to pursue the CDFO certification after having received your CDFA?
I'm a lifelong learner and getting the credential is a way to show others that continuation. I've always been fascinated by leadership styles and wanted to read the study materials! I also wanted an excuse to celebrate and prove to the industry that I'm not done growing.

How has earning your CDFO credential impacted your confidence, skills, or credibility in your role?
Adding the leadership section has helped me learn about my leadership style and how I can improve as a leader. I mostly bring these skills to a non-profit that I volunteer for, but they are helpful when Principals are looking for guidance when it comes to employee engagement.

Were there any doubts or hurdles you had to overcome in deciding to take the Leadership Section? How did you move past them?
It's always nerve-wracking to take tests, so I made sure to study the materials multiple times over. I also did some deep breathing before the test started!

What surprised you most about the preparation or exam process?
I was most surprised that the study content taught me so much about myself and how I can improve as a leader. I've since made it a point to work on my inner circle - I have more of a get-stuff-done mentality and I need those that have big-picture ideas in my circle.

Did you engage with the Path2Success program, CDFO Study Group, mentor, or other resources? If so, how did it help?
Unfortunately, my calendar didn't line up with any of the additional resources.

What topic or section challenged you the most--and how did you tackle it?
I recall the project management section of the CDFA being the most challenging. Just as now, I studied extra!

How have your employer or colleagues responded to your certification?
My employer has been very generous - a bonus and a title promotion!

What would you say to someone in the A/E industry who is unsure if the CDFO credential is worth it?
I think you can never have too many letters! Keep learning and keep proving yourself - you're worth it.