In our continuing series introducing SDA’s 2025 National Executive Committee, we’re excited to spotlight Vincent Lafitte, CDFA, HR Analyst and Senior Associate at SSOE Group in Atlanta, GA, and SDA’s newly elected President Elect. With two decades of HR leadership experience and a deep commitment to SDA’s mission, Vincent brings thoughtful perspective, strategic insight, and a collaborative mindset to his role. His focus? Re-centering SDA around its core strength: the business of running a design firm—and doing it well.

As President Elect, I believe it’s time for the SDA to return to its roots—our strength lies in the interwoven elements that drive excellence in managing a design firm. That’s where we excel, and I see the next 1–5 years as a time to refocus on that core mission.

I’ve been actively involved in our organization since 2014 and haven’t looked back. With 20 years of experience in Human Resources and a background in both large and small firms, I’m skilled at bringing together diverse perspectives and translating them into a unified, strategic path forward.

While the President Elect is often seen as the President’s right hand, I believe the role is more dynamic than that. It’s about stepping back to see the bigger picture, challenging ideas when necessary, and knowing when to help pull back so we maintain balance. I look forward to engaging in thoughtful, healthy discourse throughout the year.

For me, collaboration and communication are all about using the right tools—and using them well. I’ve learned a great deal from my time in the SDA, and I’m excited to help move us toward meaningful, healthy goals.

Ultimately, the President Elect role is about learning, growing, and preparing to lead. Much like in HR, it starts with listening and observing. I’m ready for the challenge and look forward to what this coming term will bring.

Vincent’s vision for SDA is grounded, practical, and refreshingly real. His focus on strategic clarity, communication, and collaboration sets a strong tone for the year ahead. If his message resonates with you, we invite you to lean in—share your insights, get involved, or join the conversation in the SDA Discussion Hub. It’s going to be a great year to listen, learn, and lead together.