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Shaping Strategy and Sharing Expertise: Diane Klug Earns SDA Star Award

Posted By SDA National, Thursday, August 14, 2025
Updated: Thursday, August 14, 2025


When a leader’s commitment transcends titles and timelines, their impact resonates across an entire professional community. Diane Klug, CDFO, has exemplified this type of leadership for more than two decades—championing SDA’s mission and empowering administrative professionals across the AEC industry. In recognition of her sustained service and forward-thinking contributions, Diane has been honored with the SDA Star Award, one of the Society’s most prestigious accolades.

From launching innovative programs to guiding strategic conversations, Diane’s influence continues to shape the future of SDA—and strengthen its value for members in firms of all sizes.

Honoring a Leader Who Goes the Extra Mile

The SDA Star Award is presented to members who demonstrate extraordinary service and dedication to both their local chapter and the national organization. It recognizes those who contribute meaningfully through leadership, participation, and ongoing support of SDA’s mission.

Diane’s leadership journey has extended far beyond the chapter level. When the St. Louis Chapter dissolved, she continued her SDA service as a Member-at-Large, maintaining strong ties with the organization while advocating for members from large and complex firms. Over the past year, she has been instrumental in helping SDA better understand and respond to the evolving needs of large firm partners—ensuring SDA remains inclusive, adaptive, and forward-looking.

A Career Anchored in Strategy and Advocacy

Diane Klug serves as National Director of Administration at WSP, one of the world’s leading professional services firms, with 73,000 employees across the globe. Balancing the demands of a high-level national role, Diane has never stepped back from her commitment to SDA. Her influence is felt across programs and platforms, bringing the voice of large-firm administrators into critical conversations about SDA’s future.

In 2023, Diane was honored with WSP USA’s Business Support “Extra Mile” Award, recognizing her exceptional commitment to operational excellence. That same spirit of service shines through in her contributions to SDA—from her leadership role in the inaugural SparkSDA program to her expert panel participation at EDSymposium, where she addressed business contingency planning with insight and clarity.

Her SparkSDA presentation on integrating Rocketbook into administrative workflows was so popular, it returned by demand for a deeper dive—proof of her ability to deliver immediately useful, future-focused content that resonates with peers across the country.

Advancing the SDA Community Through Shared Expertise

What sets Diane apart is not just her expertise, but her willingness to share it. Whether mentoring peers, speaking at national events, or leveraging her network to create new opportunities, Diane exemplifies SDA’s values of community, collaboration, and continuous learning. Her insights have helped SDA adapt its programming and outreach to better meet the needs of administrators at every level of firm size and complexity.

Her influence on strategic initiatives continues to pave the way for new members to find their place and purpose within the organization.

Celebrating an SDA Trailblazer

Diane Klug’s Star Award is a celebration of sustained impact, not just exceptional moments. Her dedication, leadership, and generosity of spirit have made SDA stronger and more future-ready. As the Society grows and evolves, members like Diane remind us what long-term service and vision can accomplish.

We are proud to celebrate Diane’s achievements and thankful for the lasting mark she continues to make on the SDA community.

Tags:  AEC Leadership  Certificate in Design Firm Operations  Certified Design Firm Administrator  Design Firm Operations  SDA Community  SDA National  SDA Professional  SDA Star Award  Women in AEC 

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Comments on this post...

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Sarah Wallace, FSDA, LEED Green Associate says...
Posted Thursday, August 14, 2025
Congrats on your STAR award Diane - you certainly do go the "Extra Mile" and you are a great champion for SDA!
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