SDA Blog
Blog Home All Blogs
Welcome to our SDA Blog. We hope you enjoy the insights and information that will be shared here by our authors. Be sure to leave a comment and share with others.

 

Search all posts for:   

 

Top tags: SDA  SDA National  Society for Design Administration  CDFA  AEC Learning  Certified Design Firm Administrator  New Members  AEC Business  PPC Grant  Get Certified  FridaysAfter5  SDA & Me  Word Nerd  ExCom  President's Message  SDA National Committee  SDA Star Award  AEC Leaders  AEC Operations  Design Firm Operations  SDA Fellow  AEC Industry  Lifelong Learning  Administrative Professionals Day  AEC Leadership  EDConnect21  Leadership  PPC Foundation  SDA Leadership  EDS19 

Random Acts of Kindness Surprising Effect on the Bottom Line

Posted By Elizabeth Harris, FSDA, Wednesday, February 15, 2023
Updated: Tuesday, February 14, 2023

Random Acts of Kindness Title Block

The Link between Random Acts of Kindness and Your Firm’s Bottom Line

The following is a post by Elizabeth Harris, JD, FSDA. Liz is a member of SDA National's Marketing and Communication Committee.

In 1982, Anne Herbert first suggested celebrating Random Acts of Kindness Day to combat negativity in the world. The idea quickly gained support, and in 2012, the United Nations recognized the day, which is now marked on February 17th each year.

Despite the recognition of this special day, negativity still dominates much of our world today. But what does this have to do with the A/E/C industry and business in general? While random acts of kindness may not seem like a business strategy, there is evidence to suggest that they can positively impact a firm's bottom line by attracting more customers and employees, while creating a more productive and efficient work environment.

On the employee side, a study by the University of Warwick found that employees who experience kindness and positivity in the workplace are 12% more productive than unhappy employees. Additionally, a positive work environment reduces employee turnover. A study by SHRM found that a positive work environment cuts the average turnover rate for company employees in half, from 16.6% for companies without a positive work environment to 13.3% for those with one.

Further, a Gallup study found that a positive work environment more than doubles the employee engagement rate. Employees who feel that their company has a positive work environment have a 31% engagement rate, compared to only 14% for those who do not. Additionally, a study by the Mental Health Foundation found that employees who experience kindness and positivity in the workplace are more likely to report good mental health.

On the customer side, there is a strong correlation between kindness, surprise, and delight and a business's bottom line. A Harvard Business Review study found that kindness to clients increases trust between clients and business, which is critical for building long-term relationships. Another study by the Harvard Business Review found that companies that consistently deliver unexpected and delightful experiences to clients have higher net reviews per customer compared to those who do not.

Companies known for treating their clients with kindness and respect are more likely to have a positive reputation, attracting new clients and business, according to Inc. A study by AdWeek found that customers are four times more likely to tell others about a positive surprise or delight experience they had with a brand compared to a "regular" customer experience.

In conclusion, random acts of kindness can help build trust, create strong relationships, contribute to a positive corporate culture, attract new clients, and boost the bottom line. With so many benefits, firms should consider incorporating intentional acts of kindness into their business practices beyond just a random act. So go out there and surprise and delight someone with kindness!

 

Tags:  Office Management  Productivity  Profits  Reputation Management  SDA Fellow 

PermalinkComments (2)
 

Sensible Ways to Cut Overhead

Posted By Administration, Monday, March 6, 2017

I recently  received a link to a free ebook by PSMJ Resources on Financial Management.  I was skimming it and came to their discussion on overhead and the “11 Ways to Cut Overhead”. I was outraged by #9, Shift job-cost reporting, billing, and other accounting functions to the secretary who does it as a part-time, collateral duty.  In the name of all good design firm bookkeepers everywhere I would have thrown something right across the nexus in response, and it wouldn’t have been flattering. It’s right up there with their last Top Ten Overhead Cost Cutting List a couple of years ago when they said “Fire all of the Administrators.”

Their first two ways extolled the cost saving approaching of making printing a profit center.  (See list below)  If anyone still thinks that in this all electronic document/no printing 21st century world, printing is still a line item that drives overhead rates, I’m not sure where they’re working.

Another of their other dubious methods included: “5. Discontinue in-house lunches;”  when, according to a survey by Peapod, companies that provide free food have happier employees compared with those who don’t get to chow down on their employer’s dime, and forward-thinking companies know that collaboration during non-paid lunches is a free hour of work for the firm.

So  – partially tongue-in-cheek (but grounded in truth) – I came up with my own List of Top Ways to Cut Overhead:

8 Ways to Cut Overhead:

  1. Make sure the Owner has two credit cards – personal and business – and stops charging personal items on the business account.
  2. Limit each principal to 1 golf tournament a season.
  3. Eliminate big sporting events, deep-sea fishing excursions, season tickets to the neighborhood team, and kill the box at the alma mater university stadium.
  4. Lower recruiting costs by requiring each professional to join a local professional organization, network, and find the good other professionals in the community by working with them
  5. Do payroll in-house; eliminate the cost of the payroll service; have a fractional CFO to review quarterly statements instead.
  6. Make job-cost reporting and billing a full-time position with an experienced person who can maximize revenue and cash-flow
  7. Hire adequate administrative staff to take the burden off of the professionals so they have more billable hours. Push tasks down to the lowest cost level not up to the highest.
  8. Forget about losing sleep over printing, or other ancillary charges in today’s non-print, cheap communications world. Keep people focused on the project delivery.

Do you have others?  Post them in the comments below and I'll  compile them all for a state-of-the-art article on cutting overhead in SDA Today.

Here's the full listing from PSMJ Resources:

  1. Require all project-related printing to be done outside the firm so vendor invoices can be passed on to clients as reimbursable expenses.
  2. Charge all plots to the client; no free in-house plots.
  3. Eliminate company cars.
  4. Charge computer purchases requested by an individual to his department or to the specific job for which it was requested.
  5. Discontinue in-house lunches.
  6. Limit company-paid professional registrations to one per person per year.
  7. Limit company-paid membership in national organizations to one per person per year.
  8. Eliminate your in-house bookkeeper; use outside service vendors for your payroll.
  9. Shift job-cost reporting, billing, and other accounting functions to the secretary who does it as a part-time, collateral duty.
  10. Use students as part-time employees for deliveries, routine filing, posting of invoices, and other clerical tasks. 

 

 

Deborah Gill, CPA, CGMA, CDFA is the Chief Financial Officer at Precision Measurements, Inc. (PMI), a 50+ person land-surveying firm located in Virginia Beach, VA.  Before joining PMI, Deborah was the Director of Business Operations at Clark Nexsen, PC, a 550 person multi-disciplined architecture, engineering, planning, and interior design firm located in VA, NC, GA, and DC. 

Tags:  Accounting  Cost Cutting  Design Administration  Finance  Overhead  Profits 

PermalinkComments (5)
 

Shop at Amazon and Help SDA

Just click the Amazon banner image or use this link: SDA on Amazon and you'll help SDA at no cost to you.

SDA is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

SDA
7014 Old US Highway 68
Georgetown, OH 45121

513.268.5302
(M-TH 9am -4pm Eastern)
admin@sdanational.org