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Meet the National Certification Committee

Posted By Administration, Tuesday, December 1, 2020
Updated: Tuesday, December 1, 2020

 

 

The SDA National Certification Committee’s purpose is to administer and oversee SDA’s certification program: Certified Design Firm Administrator (CDFA).  The CDFA is the industry standard in evaluating and promoting A/E/C business professionals. The committee is tasked with advancing the CDFA program, conveying its value, maintaining and updating the test resource guide, and ensuring compliance with the CEU requirements for all CDFAs. 

 

 

 

Our current committee members are:

Co-Chairs:

  • Nikki Pierce, CDFA, LEED BD+C, Clark Nexsen, Member-at-Large
  • Nancy DeLoatch, CDFA, Wendel, Atlanta Chapter

Members:

  • Jessica Berlier, CDFA, Gensler, Member-at-Large
  • Drucilla Brookshire, CDFA, CCCA, Retired, Member-at-Large
  • Deborah Gill, CPA, FSDA, Profit by Design, Hampton Roads Chapter
  • Vincent Lafitte, CDFA, Steven & Wilkens, Atlanta Chapter
  • Pat Leyden, CDFA, Retired, New York Chapter       
  • Stacy Rowland, CDFA, Berger Partnership, Seattle Chapter
  • Annette Scott, CDFA, Clark Nexsen, Member-at-Large
  • Kurt Wong, CDFA, Studio Meng Strazzara, Seattle Chapter

ExCom Liaison:

  • Anne McNeely, CDFA, Fentress Architects, Denver Chapter

 Why Should Someone Pursue Certification?

  • The CDFA is a symbol of professional achievement
  • The CDFA signifies your commitment to the design profession and continued proficiency in administration within the A/E/C field
  • Validation of expertise in A/E/C firm administration
  • Enhanced self-confidence and self-esteem
  • Enhanced marketability and ability to compete in the job market
  • Increased personal and professional recognition and respect
  • Increased opportunities for upward mobility
  • Increased level of competency to manage an A/E/C firm office
  • A sense of empowerment, accomplishment, and pride

What Does the Certification Committee Do?

  • Maintain, edit, and update the Resource Guide--laws, policies, technology, etc. all change constantly and quickly; the Resource Guide needs to be an accurate and up-to-date source of information for the design firm professional
  • Attend monthly conference calls to discuss ongoing tasks
  • Update the exam so applicants are being tested on the most current material
  • Create, update, and maintain relevant study materials for CDFA candidates
  • Create content to promote the CDFA program and encourage people to apply
  • Oversee audit process to confirm compliance with the required 18 hours of CEUs
  • Oversee the CDFA testing
  • Answer questions from exam applicants on the CDFA-yoU forum
  • And the fun part: presenting new CDFAs with their CDFA pin at EDSymposium!

How Do You Get Certified?

Look for more information on the SDA website under Certification or ask around in your chapter. 

How Do You Get Involved?

If you’re already certified, perhaps now is the time to mentoring someone else through the process of certification, or start a study group in your chapter or firm.  Consider joining the Certification committee to help others obtain their certification. Contact Nancy DeLoatch, CDFA or Nikki Pierce, CDFA for more information.

 

Tags:  CDFA  Certified Design Firm Administrator  SDA  SDA National  SDA National Committee 

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How to Use Google Alerts to be a Fly on the Virtual Wall

Posted By Stephanie Kirschner, FSDA, Tuesday, November 24, 2020
Updated: Tuesday, December 8, 2020

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently."

-- warren buffett

Before the age of social media, you and your firm’s reputation was crafted largely through word of mouth communication and print media. Those who wanted to get the word out about their work attended events, networked and pitched themselves to writers who were the gatekeepers to media. Building a reputation took time.

Fast forward to today. Google, social media platforms, online forums and other digital channels provide a vast array of digital real estate to contain things to be said about your firm and its work. Clients and other parties can sculpt an organization or firm’s reputation by providing comments, feedback and testimonials online. Building a reputation can happen faster than ever before. Unfortunately, damage to a reputation can also happen with record speed.


What is “reputation management”? 

Reputation management is the process of monitoring, influencing or managing your online search results to shape and influence how a person, organization or business is perceived online. You will often see it referred to as “online reputation management” or ORM. Offline reputation management is what is usually known as public relations. 

Reputation monitoring is one piece of the larger field of online reputation management. Reputation monitoring is knowing or listening to what’s being “said” about your firm online. 

Why monitor your firm’s reputation?

According to a Nielsen report, 92% of people trust recommendations from friends and family. After suggestions from friends and family, 88% of consumers trust online reviews (what is said about a company online) as much as they trust recommendations from personal contacts. Managing and maintaining that positive reputation is just good business.

Especially for firms whose market share is private sector or reputation driven, monitoring the conversation around the firm and its brand can be a strategy to improve the bottom line, increase the number of project inquiries and ultimately improve the number of commissions secured. 

Monitoring online mentions allows a firm to listen for negative feedback and respond quickly. It can also find positive mentions or a mention of a firm project or quote from a firm member. You can maximize the good coverage by sharing across your own media channels and even thanking the author blogger creating a connection for perhaps future mentions that the firm can acknowledge, 

What else to monitor?

In addition to tracking a company’s brand, there are other strategic items that are worth considering. Here are some other items to consider tracking:

  1. Think beyond the brand name. Moving beyond firm name, consider any acronym, nickname or shortened form. You may want to track mentions related to key members of the firm or staff. Insider tip, if a partner’s name is pretty common, put the name in quotes and then add the term architect. That way it will pull items that have the name and architect mentioned somewhere. 
  2. Track names important to the firm. This could include VIP clients or business development of future VIP clients. Consider adding their names or businesses. This can be a good way to stay informed of what is going on in your client’s world. Again this can work both ways allowing you to congratulate them, get market research about them or get an early inkling of market changes.
  3. Follow inspiration. Monitor firms that inspire you. Notice what blogs and news outlets are covering them and reverse engineer the process if you want them to say the same about you. You can use alerts for your competitors or even your firm’s role models to stay abreast of what’s working, what’s not and what’s hot. Tony Robbins says “success leaves clues” and this is one tool to discover those tools so your firm can model the successes.
  4. Watch keywords. Using your firm’s keywords is another way to get value. As said in number 1 above, make the effort niche this term or you will flood your daily inbox. For example “school design” may be too broad, but “net zero energy” “school design” could hit a sweet spot. Additionally, by setting up alerts around your firm’s keywords, you can monitor key conversations across the web where your firm might want to position itself as a thought leader in such conversations. 
  5. Detect trends. By tracking key terms within our industry, you can watch for trends and changes. 
  6. Discover new outlets for PR. By following your inspiration and watching keywords, you can discover which outlets, writers, and bloggers are covering your market.
  7. Learn about new potential clients or projects. When keywords include a project type, you may discover announcements of future plans for new projects.  

How to Monitor Using Google Alerts 

It’s been around for ages, but many firms still don’t know about the power of using Google Alerts or forgot to harness it. 

Google Alerts is a free change detection and notification service. When you set up an alert, anytime Google’s magic bots detect one of your terms, it alerts you by email or RSS feed. While a Google Alert is not perfect, it is a valuable and free starting point.

How to set up a Google Alert:

  • Log into a Google account. 

If you have access to more than one, strategically choose the one you use. For example, an alert to marketing@yourfirm won’t bother you when you get that big raise to ceo@yourfirm. But one sent to your personal business or personal non-business account will leave a void for the firm, or follow you.

  • Go to Google.com/alerts.
  • Enter the words, names, or brand you want to follow In the blue box at the top of the page. Below the box, Google will show you an “Alert preview” of the type of items that might be tracked with that word or phrase when you get the word or phrase you want.

TIP: Use operators to tweak search results to those most relevant to you. You can use a hyphen (-) before a word to exclude it from the search, a tilde (~) before a word to return synonyms or similar terms, or quotation marks (“) for an exact match. 

  • Go to “Show options”. There you can edit
    • how often you want the alert sent,
    • what sources you want searched,
    • languages,
    • region, and
    • number of results
  • Click “Create Alert”

Going beyond the basics.

Above, I shared Google Alerts as a free, basic way to monitor that will “push” the information to you. I said basic because Google Alerts is limited. It primarily tracks sources that Google indexes like web news and blogs. 

If you want to track social platforms as well, you will need to look at an additional service. Depending on your firm’s marketing budget you may want to look into a more robust platform. For an easy to follow spreadsheet that compares 19 monitoring services, see this chart by Alfred Lua from Buffer. Besides costs, pay special attention to the platforms supported. If you are going to pay for the monitoring make sure it’s covering the platforms that apply to your firm. 

Next steps.

If you don’t have any Google Alerts set up, go now and set up your first. Track mentions of your firm or even yourself.

Are you already using Google Alerts? Share with us how you use them in the comment box below!

 

 


 

Liz Harris, FSDA, is the Firm Administrator for Kevin Harris Architect in Baton Rouge, LA.

She is the Co-Chair of the SDA National Public Relations Committee for the 2020-2021 Term.

Tags:  Google Alerts  Reputation Management  SDA  SDA National 

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Managing Remote Teams During a Pandemic

Posted By Administration, Thursday, September 24, 2020
Updated: Thursday, September 24, 2020

Prior to COVID-19, my firm was already using Zoom as a communication tool for our phone system and for videoconference calls across our six locations. We had administrative staff in every location, so we were used to seeing each other on a screen when we came together as a large group for our monthly team meetings. As our firm’s administration team manager, I was flying to our various locations to meet with our administrative staff face-to-face when possible. However, managing a team during a pandemic, where everything changed for everyone, created new challenges. In an instant, I needed to change how I managed the team including how we communicated with each other, how we partnered together to best serve our firm, and how I needed to advocate for them in new ways.

 

It quickly became evident that our administration team was going to be at the core of how our firm quickly moved to a work-from-home model effectively and efficiently. Our leadership was meeting daily, and I was in those meetings to take minutes, so I had access to pieces of information that could be shared with our administration team. I started by sending daily emails to the team about “what’s new for the day” as leadership was trying to figure out all the nuances of working from home. I wanted to make sure our team had as much information as possible because I knew their offices and teams were going to go first to them looking for answers. To help lift morale through all the multiple changes, I made sure to thank them for their hard work and perseverance through it all, as well including a funny meme or video at the end of each email.

 

We also knew that because decisions were being made daily, and that there was a lot of information to take in, we needed a single place to put all of it and communicate about it in one place. We began using Microsoft Teams immediately, sharing posts to the whole group (eliminating back and forth emails), posting files for all to see and edit in one place, and developed a Wiki of resources, instructions, and information for quick reference. We continue to use our Teams site today, adding new content and sharing best practices with each other outside of our meetings.


Now that we were even more physically distanced from each other it became even more critical to meet more often. We went from meeting as a large group on a monthly basis to meeting weekly. During these meetings we focus on what we have going on that week, who needs assistance, news from leadership, changes in policy, and any new software tips. We also started meeting weekly as small groups by office location. Our small group meetings are more informal where we focus on getting to know each other better and learning how we can support each other not only with work tasks and responsibilities, but also through the emotions of working in a pandemic.

 

I have found that by meeting more often, our team feels more connected and stronger. The challenges have not gone away and are often the same challenges we would still face if we were back in our offices, but we have had an opportunity to connect on a more personal level which has helped increase the level of trust we share, and our collective positive spirit works to lift each other up even when things in our world appear so negative at times.

 

By connecting and meeting more, I have learned more about our individual team members – what they like, don’t like, what is hard for them, what they are great at, what do they value, where do they want to go in their career, and much more. While I knew some of these things prior to COVID-19, gathering this information has been more critical as we are working to move away from a location-based support model to a strengths-based model. I want to be able to assign our team members to tasks and projects based on their knowledge, skills and passions. While this isn’t always possible due to availability and workloads, this enables our team to be more flexible and offer the best service possible for the task or project at hand.

Working from home and knowing our team members abilities also opens doors for our team members to work with other staff in other locations, including other leaders that they don’t regularly support. It provides them with opportunities to develop new skills, work on different project types, and most importantly, shine bright.

 

We recently needed to update a spreadsheet that contained over 2,000 line items by reviewing the corresponding changes on several floor plans. Over the course of a week, we had about seven team members working on it to finish it up. Not only were we able to finish the task much faster than if one person had been assigned to complete it, but we were able to share our tips and even bond over the mutual frustration with a difficult task. It proved to us and other staff that we are a strong team that is willing to work hard together to get the job done well, all while doing it virtually from six different offices at the same time.

 

I have also noticed the increased need in my abilities to advocate for our team and individual team members. I am asking myself the following questions on a regular basis now:

  • Are they being asked to do something they shouldn’t be doing?
  • Are they burned out?
  • Are they struggling with a task or assignment?

 

As their manager, I have needed to learn how to read the signs of an employee struggling or in distress, and then follow up with them to see how I can be a resource, advocate or sounding board to support them. Sometimes, employees are fearful to speak up about concerns and need someone to simply ask them how they are doing or express concern in a sincere way. Our teams are tired, stressed and overwhelmed more than ever now. While we cannot solve all problems, we can make sure our team members know we can be trusted to listen to them, care about them as a person, and if needed speak on their behalf and in their best interest to make it better wherever possible.

 

Managing a remote team is no easy task, but implementing some key practices for communication, partnering with other team members, and advocacy will enable your team to work well and positively even in a pandemic. What are some of the successful ways you are managing your remote team during this time? Share them in the comment box below.

 

 

Danika Larson, CDFA is the Administration Team Manager at Cuningham Architecture Group in Minneapolis, MN.

She currently serves as the National Education Services Committee Chair for the 2020-2021 term.

Tags:  Managing Remote Teams  Managing Teams  SDA  SDA National  Work from Home 

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Word Nerd - FANBOYS

Posted By Administration, Monday, May 4, 2020
Updated: Monday, May 4, 2020

Do you know Cherie Tucker? She’s a grammarian whose claim to fame (one of them, at least) is getting Seattle’s Nordstrom stores to correct all of their signs from “Childrens shoes” to “Childrens’ shoes.”

The Seattle Chapter has hosted Cherie as a speaker a few times, and she’s also presented for SDA National (we love the grammar/writing knowledge she shares!).

One of the things that Cherie helped me remember was the use of commas in independent clauses. An independent clause is one that can stand on its own. Like this: This sentence is an independent clause, and you should insert a comma after clause. That’s a two-part sentence that contains the conjunction “and.” The second part of the sentence (you should insert a comma after clause) is a full sentence on its own. If both parts of the clause — joined by a conjunction — can stand on its own . . . it’s an independent clause.

What a lot of people do though, is not insert a comma before the conjunction in their independent clauses. Did you know that you should add a comma before each conjunction in that case?* (Note: It depends on the context; you might consider a semicolon instead.)

Here’s where Cherie came in and helped me remember all of the conjunctions, and thus the use of commas in my independent clauses. She calls the conjunctions “FANBOYS.”

For

And

Nor

But

Or

Yes

So

If I have a FANBOY in a sentence, I know to stop and test whether I have any independent clauses. If I do, I know to insert a comma (or a semicolon) before the FANBOY. Will you?

 

*Tons of sites that back this up. For example:

https://depts.washington.edu/engl/askbetty/sentence_structure.php

 https://www.grammarly.com/blog/comma-before-and/

http://guidetogrammar.org/grammar/commas.htm

https://getitwriteonline.com/articles/when-to-use-comma-before-and/

 

 

 

Judy Beebe, FSDA is our resident Word Nerd.

She currently serves as the SDA Seattle Chapter President

 

Tags:  SDA  Society for Design Administration  Word Nerd 

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Return to Work Strategies

Posted By Stephanie Kirschner, FSDA, Thursday, April 30, 2020
Updated: Thursday, April 30, 2020

The last weeks for the country have created a new brand of normal that is anything but for most of us.  Most of the country is currently still under some form of a shutdown order due to the COVID-19 pandemic.  At the onset, essential businesses scrambled to establish protocols to allow their employees to continue to work, and nonessential businesses have had to shut down and either transition employees to remote work, or place employees on leave, furlough or layoff. 

The CDC guidance as well as a myriad of state and local orders continue to change.  For example, Colorado’s State-wide Stay at Home order transitioned as of April 27th to a “Safer at Home” recommendation while Denver’s Stay at Home order was extended to remain in place until May 8th.  This poses significant challenges for employers looking to keep businesses afloat, remain in compliance, and keep employees and customers safe. 

With that in mind, many companies are strategizing how to return employees to the workplace—no small task.  Any return to work plans will require flexibility, creativity, and consideration of complicated legal, logistical, and practical issues.  

When to Return Employees back to the Workplace

  •  Determining when to return employees and whether to implement a phased return. How will employees be notified, and with how much notice?
  • Selection of employees to return to work. Decisions regarding furloughed and recently laid off employees.
  • What will the job look like when employees return (full-time, part-time, in-person, remote).
  • Process for determining if individual employees are safe to return. Protocol for returning employees who have tested positive or may have been exposed.
  • Protocols to address employee logistical challenges, such as lack of child/senior care, limited public transportation, and employees who may fear returning to work.
  • Process to handle return and inventory of all employer-owned or leased equipment

Development and Implementation of Social Distancing

  •  Changes to open workspace configuration.
  • Repurposing of conference rooms, lunch rooms, and other communal spaces to allow for more distance.
  • Installation of physical barriers.
  • Reconfiguration of work schedules and/or shifts to limit the number of employees physically present in a specific office, facility, plant, or other work location at any one time.
  • Implementation of full-time and/or part-time work-from-home arrangements for positions where it is feasible.

Development and Implementation of Additional Workplace Health/Safety Protocols

  • Daily temperature checks and other screening protocols.
  • Periodic employer-provided COVID-19 testing when such testing is more widely available for all employees.
  • Development of an action plan in the event an employee tests positive for COVID-19, such as to whom does the employee provide notice if he or she tests positive, what information is the employee required to disclose, how is the information provided and with whom is it shared.
  • Personal protective equipment and other safety equipment (employer-provided face masks, gloves).
  • Handwashing protocols.
  • Periodic deep cleaning of office, facility, plant, and/or other work locations by a professional cleaning service.

 Development of Additional Policies

  • Updating COVID-19 related policies, such as COVID-19 related paid sick/paid leave, travel policies, social distancing protocols and safety-related policies.
  • Confirm accuracy of sick, vacation and PTO banks and ensure compliance with COVID-19 related leave laws.

 Considerations for a “New Normal” Workplace

  • Employees’ increased expectations for flexibility in work location and time, following significant changes to many businesses in moving to remote and flexible work.
  • Increased focus on a contact-free workplace and economy.
  • Desire for changed / different benefits, including in areas of health and wellness.

Considerations for Other Workers and Visitors in the Workplace

  • Determine how, if at all, the above health and safety, social distancing, and other protocols above for employees will apply to vendors, customers, contractors, delivery workers or staffing agency workers when they are in the workplace.

There is not a single one-size-fits-all solution but the items above are issues that should be considered when developing a return to work strategy.

What tips/areas are your firms considering as part of your return-to-work strategy? Share them in the comment box below.

 

 

 

Anne McNeely, CDFA, is the  Project Administration Manager for Fentress Architects in Denver, CO.

She currently serves as the 2019-2020 SDA National Secretary. 

Tags:  COVID19  Return to Work  SDA  SDA National 

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