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Posted By Elizabeth Harris, FSDA,
Wednesday, February 15, 2023
Updated: Tuesday, February 14, 2023
The Link between Random Acts of Kindness and Your Firm’s Bottom Line
The following is a post by Elizabeth Harris, JD, FSDA. Liz is a member of SDA National's Marketing and Communication Committee.
In 1982, Anne Herbert first suggested celebrating Random Acts of Kindness Day to combat negativity in the world. The idea quickly gained support, and in 2012, the United Nations recognized the day, which is now marked on February 17th each year.
Despite the recognition of this special day, negativity still dominates much of our world today. But what does this have to do with the A/E/C industry and business in general? While random acts of kindness may not seem like a business strategy, there is evidence to suggest that they can positively impact a firm's bottom line by attracting more customers and employees, while creating a more productive and efficient work environment.
On the employee side, a study by the University of Warwick found that employees who experience kindness and positivity in the workplace are 12% more productive than unhappy employees. Additionally, a positive work environment reduces employee turnover. A study by SHRM found that a positive work environment cuts the average turnover rate for company employees in half, from 16.6% for companies without a positive work environment to 13.3% for those with one.
Further, a Gallup study found that a positive work environment more than doubles the employee engagement rate. Employees who feel that their company has a positive work environment have a 31% engagement rate, compared to only 14% for those who do not. Additionally, a study by the Mental Health Foundation found that employees who experience kindness and positivity in the workplace are more likely to report good mental health.
On the customer side, there is a strong correlation between kindness, surprise, and delight and a business's bottom line. A Harvard Business Review study found that kindness to clients increases trust between clients and business, which is critical for building long-term relationships. Another study by the Harvard Business Review found that companies that consistently deliver unexpected and delightful experiences to clients have higher net reviews per customer compared to those who do not.
Companies known for treating their clients with kindness and respect are more likely to have a positive reputation, attracting new clients and business, according to Inc. A study by AdWeek found that customers are four times more likely to tell others about a positive surprise or delight experience they had with a brand compared to a "regular" customer experience.
In conclusion, random acts of kindness can help build trust, create strong relationships, contribute to a positive corporate culture, attract new clients, and boost the bottom line. With so many benefits, firms should consider incorporating intentional acts of kindness into their business practices beyond just a random act. So go out there and surprise and delight someone with kindness!
Posted By Elizabeth Harris, FSDA,
Friday, February 3, 2023
Updated: Thursday, February 2, 2023
The following is a post by Deborah Gill, CPA, FSDA, that was originally shared on SDA's private forum, Social Link.
Nine Facts about HSAs that might surprise you
I've always thought and tried to educate employees on the benefits for an HSA far beyond paying for current medical expenses tax free. I finally found an article that enumerates the benefits very clearly.
"Health savings accounts (HSAs) are projected to surpass $100 billion in assets in 2023, showing that consumers are realizing the potential power of HSAs, including as a significant wealth-building tool (there were nearly 34 million accounts in June 2022, according to research by HSA investment company Devenir). The fact that the HSA individual contribution limit is lower than that for deductible contributions to an individual retirement account (IRA) has led to HSAs often being overlooked in financial planning.
However, when best practices are used over the decades of a typical working person's career, a sizable balance can be accumulated. Pair that with health care expenses as the biggest unknown in most retirees' financial plans, and having a pot of tax-free money set aside specifically to cover those expenses can make tax and withdrawal planning in retirement much simpler."
Current law prohibits HSA contributions when any other coverage is in place, including Medicare, so individuals must take advantage while they are currently working. That is why firm controllers and HR managers should make a concerted effort to work with employees to educate them about the best uses of this tax-savings powerhouse.
Here are nine facts about HSAs that many account holders don't know but are key to making the most of this important retirement planning tool. The full article can be found here. You will want to read the whole article.
Posted By Administration,
Friday, October 21, 2022
Updated: Thursday, October 20, 2022
The first two weeks of EDConnect22 are in the books and we’ve had lots of wonderful presenters. In the first week, we heard from Mel Lester on Purpose: How AEC Professionals Undermine their Best Recruiting Asset, and from Peter Atherton on Leading Growth and Preventing Workplace Burnout on Tuesday. On that Thursday, we heard from Chaz Ross-Munro on Planning Your 2023 Marketing Strategic Plan and from Helen Fabian on Best Practices in Human Resources to Avoid Costly Mistakes. So much content!
In our second week, Shahad Sadeq led us off with How to Lead People Smarter than You and then Nicole Stephens and Julia Lang presented Using Microsoft Teams to Get Sh*t Done. They shared lots of tips for using Teams to make your job easier. We closed out week two with a session from Samantha Enslen entitled Write Fast, With Joy and then from C. Ray Harvey who talked about Invoicing is Everybody’s Job.
We couldn’t take notes fast enough (good thing we have access to the recordings, right?!) What were some of your biggest takeaways from the sessions so far? Share them in the comment box below.
Posted By Elizabeth Harris, FSDA,
Friday, September 16, 2022
Updated: Wednesday, August 24, 2022
SDA is committed to encouraging and supporting personal growth, and professional development of individuals working in the AEC Industry. One way SDA delivers on this commitment is offering the CDFA credential. Reaching CDFA status includes passing an exam that covers five core areas of the AEC Industry business: project management, marketing, finance, office administration and human resources. SDA's Certification Committee works diligently to provide study materials and resources that will aid in preparing for the exam. However, it still takes commitment and effort on the part of each individual. To acknowledge those who have reached CDFA status, and to inspire others to follow in their footsteps, the Certification Committee is pleased to spotlight these accomplished individuals.
Spotlight: Lisa Morris, CDFA You Are Worth It!
What motivated you to earn your CDFA certification?
I wanted to grow in my career and having certification shows that this is more than just a job to me.
Did you have any concerns, or fears, about taking the exam?
I was nervous, as I haven't taken a test for many years! The support from the study group and weekly practice really helped me feel confident.
What study tools did you find most useful?
I found all of the tools helpful! Flash cards were a huge help! Meeting weekly with the study group was helpful as well.
Did you learn anything new, or surprising, while preparing for the exam?
I did learn that we are all not that different. Much of what we covered was very familiar.
What section of the exam was the most difficult for you?
Human Resources and Insurance Coverage. This is something I really don't get involved with at my firm, so I wasn't as familiar.
What role, if any, has your CDFA played in advancing your professional or personal development, growth, network, or career?
I was recognized at my company as being career minded. I even got a raise!
Was your employer supportive of your CDFA goals and accomplishments?
They were absolutely supportive! They allowed time for me to studyingand were very encouraging.
What is your top tip to someone considering the pursuit of a CDFA designation?
Don't give up!! Get involved with a study group and make those flashcards. You are worth it!
What has obtaining your CDFA meant to you?
I feel accomplished and know that this is my career. I am invested in continually learning and growing.
Posted By Administration,
Friday, August 19, 2022
Updated: Wednesday, August 17, 2022
SDA is committed to encouraging and supporting personal growth, and professional development of individuals working in the AEC Industry. One way SDA delivers on this commitment is offering the CDFA credential. Reaching CDFA status includes passing an exam that covers five core areas of the AEC Industry business: project management, marketing, finance, office administration and human resources. SDA's Certification Committee works diligently to provide study materials and resources that will aid in preparing for the exam. However, it still takes commitment and effort on the part of each individual. To acknowledge those who have reached CDFA status, and to inspire others to follow in their footsteps, the Certification Committee is pleased to spotlight these accomplished individuals.
Spotlight: Elizabeth Foster, CDFA Reaching Goals
Elizabeth Foster is a/the Executive Assistant with Cuningham in Minneapolis, MN. She has been a member of the SDA Minneapolis/St. Paul Chapter for three years and served two years on the chapter programs committee and is currently chapter secretary.
What motivated you to earn your CDFA certification?
It was a professional development goal of mine. I love learning in general and this was a way to continue that with my career.
Did you have any concerns, or fears, about taking the exam?
I was worried about finding the time to study between work and a personal life. I ended up building study time into my day right after work, so I never even left my desk, just switched my focus.
What study tools did you find most useful?
I found the CDFA-yoU materials and flashcards to be the most helpful. I would create the flashcards at the end of reading the study material and then work on them before starting the next section. It helped me to break down the topics into chunks that were manageable to learn.
Did you learn anything new, or surprising, while preparing for the exam?
I wasn't very up on HR topics before the exam. I learned a lot in that section and really enjoyed how it made my life as an employee easier! Now I better understand how to pick my benefits and how to work with HR.
What role, if any, has your CDFA played in advancing your professional or personal development, growth, network, or career?
It has made me more visible at work, as a number of the amazing professionals in my office also have CDFAs. It helps network us all together and increases our visibility!
Was your employer supportive of your CDFA goals and accomplishments?
Yes, very much so! Cuningham helped with the expenses of registration, encouraged the exam as part of my continuing education, and my coworkers provided much-needed moral support.
How did you, and your firm, celebrate your achievement?
A lovely post was made on our company internal page celebrating the achievement!!
What has obtaining your CDFA meant to you?
It has been a goal achieved (both personally and professionally) and a way to celebrate administrative skills.
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