When the Certified Design Firm Operations (CDFO) exam underwent a major content overhaul in 2025, Carrie Hubbard stepped up. Known for her precision, insight, and deep commitment to SDA’s mission, Carrie played a central role in reshaping the exam to better reflect the evolving demands of AEC firm operations. In recognition of her outstanding contributions, she was honored with a 2025 GEM Award—SDA’s highest acknowledgment of volunteer dedication—presented on May 22, 2025. Her work exemplifies the power of member leadership in strengthening the SDA community.

Recognizing Extraordinary Service

The GEM Award (Going the Extra Mile) is presented annually to SDA members who demonstrate exceptional service and impact within the organization. Carrie Hubbard earned this prestigious honor for her pivotal role in developing the Operations section of the updated CDFO exam. Her work included authoring comprehensive exam content, preparing and delivering two professional presentations on the new material, and assisting with the creation of new exam questions. These efforts ensure the exam remains relevant and valuable for future operations leaders. Carrie’s recognition not only celebrates her dedication, but also highlights the vital role volunteers play in advancing SDA’s professional standards.

Leadership in Action

Carrie Hubbard, CDFA, who was recently promoted to Director of Operations at Harbor Architects LLC located in Aberdeen Washington, has consistently demonstrated a passion for raising the bar in professional development. Her involvement in the CDFO exam update was both strategic and hands-on—bringing not just knowledge, but clarity and structure to a critical piece of SDA’s certification pathway. Carrie’s volunteerism extends beyond curriculum development; she is also known for delivering engaging, practical presentations that help members understand complex operations topics and apply them in real-world settings. Her contributions reflect a commitment to operational excellence, lifelong learning, and peer empowerment—values that resonate deeply throughout the SDA membership.

Strengthening the AEC Community

Carrie’s work on the CDFO exam update ensures that operations professionals in AEC firms are assessed on the most current, practical, and strategic content. Her dedication to clarity and relevance means that certification holders are better equipped to drive firm profitability and process improvement. Beyond certification content, her presentations have supported many SDA members in navigating new expectations and expanding their skill sets. Carrie’s influence will be felt for years to come—through both the exam and the professionals who earn it.

Inspiring Service and Collaboration

Her work not only strengthens SDA’s certification programs but inspires fellow members to get involved, share expertise, and support one another’s growth. Carrie’s recognition is a celebration of service, excellence, and the spirit of the professional community.

We’re kicking off our new blog series with a spotlight on the dynamic leaders guiding SDA into its next chapter. First up: Gretchen Renz, FSDA, Managing Director, Operations and Finance at Bernardo Wills in Spokane, WA,  and SDA’s new National President. With a clear vision for SDA’s future and a commitment to innovation, growth, and member engagement, Gretchen is ready to lead us through a pivotal time in our organization’s evolution. Here's a look at her priorities and plans for the year ahead.

The SDA is at a critical juncture and must evolve to stay relevant in the A/E/C industry. I envision a flexible, forward-thinking, and professional development–focused organization. Over the next five years, I have identified three priorities:

1. Strengthen Value Proposition – Clearly communicate the benefits of membership and improve access to resources and support, regardless of chapter status.
2. Modernize Structure – Consider regional models, virtual engagement, and streamlined leadership to make participation easier.
3. Prepare for Leadership Transition – Develop a succession plan as the executive director nears retirement, ensuring a smooth and strategic leadership change.

I am committed to promoting open dialogue, supporting volunteers, and fostering collaboration to guide the SDA through change and into a thriving future.

I plan to focus on the following key areas during my term:

• Member Engagement & Leadership Development: Create more flexible ways for members to get involved, including short-term volunteer roles and leadership pathways with less long-term commitment.
• Structural Innovation: Reevaluate the chapter model and explore alternative engagement strategies, such as regional or interest-based networks.
• Professional Growth & Investment: Position the organization as the premier resource for A/E/C business operations professionals, emphasizing career development over traditional networking.
• Leadership Succession Planning: Begin developing a transparent and strategic plan to ensure a smooth future transition when the executive director eventually retires.

My goal for the term is to ensure members feel energized and confident in the SDA’s future, knowing it's adapting to better serve their needs.

Gretchen’s leadership marks the start of an exciting new chapter for SDA—one focused on innovation, connection, and bold forward movement. If her vision sparks something in you, jump in! Whether it’s volunteering in a small way, offering your ideas, or joining the conversation in the SDA Discussion Hub, there’s a place for you to make an impact. Let’s build the future of SDA—together.