Amplifying SDA’s Voice: Jennifer Greene’s Leadership Earns 2025 GEM Award

Behind every strong professional community is a leader who ensures its message is heard, its value is clear, and its members feel connected. For SDA, that leader is Jennifer Greene, CDFA. Through her exceptional leadership as Chair of the MarCom Committee in 2023–2024 and Co-Chair in 2024–2025, Jennifer has helped shape the way SDA communicates, grows, and engages. Her service was formally recognized with the 2025 GEM Award—SDA’s highest honor for volunteerism—presented on May 22, 2025. A longtime SDA member, Jennifer exemplifies the commitment and professionalism that define our community. 

Leading the Way

The GEM Award (Going the Extra Mile) is awarded annually by SDA to honor individuals who demonstrate extraordinary dedication through volunteer leadership. Jennifer Greene, CDFA, earned the 2025 distinction for her ongoing role leading the Marketing & Communications (MarCom) Committee during two pivotal years. As Chair and then Co-Chair, Jennifer worked to strengthen SDA’s messaging, increase member engagement, and elevate the organization’s visibility across the AEC industry. Her efforts directly supported SDA’s mission to empower operations professionals by ensuring that resources, achievements, and opportunities were communicated clearly and consistently. Jennifer’s contributions reflect not only her talent for strategic outreach, but also her unwavering commitment to the professional development of others. 

A Career Built for Marketing

Jennifer Greene who is the Director of Marketing at Ronnette Riley Architect’s in New York, New York has dedicated years of leadership and thoughtful collaboration to SDA. As a Certified Design Firm Administrator (CDFA), she brings a deep understanding of both firm operations and professional communications—skills she has used to guide SDA’s MarCom team’s efforts with clarity and vision. Her ability to bring structure, creativity, and strategic thinking to SDA’s messaging helped enhance outreach, unify branding, and better inform members across the country. Jennifer’s leadership style is marked by reliability, inclusiveness, and a clear passion for supporting others. Her efforts have not only made SDA stronger—they have created a more connected, informed, and inspired member community. Her recognition with the GEM Award is a well-earned testament to her impact. 

A Continued Leader

Jennifer’s work within SDA has strengthened the organization’s communications infrastructure—an often-invisible but essential part of supporting member engagement and retention. By championing clear and consistent messaging, Jennifer has played a critical role in SDA’s continued growth and visibility within the AEC industry. Her influence will continue through the tools, strategies, and content she helped develop.

Jennifer’s GEM Award honors not only her service—but her ability to inspire, connect, and lead with purpose. SDA is proud to celebrate her outstanding contributions and lasting impact.