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Shaping Strategy and Sharing Expertise: Diane Klug Earns SDA Star Award

Posted By SDA National, Thursday, August 14, 2025
Updated: Thursday, August 14, 2025


When a leader’s commitment transcends titles and timelines, their impact resonates across an entire professional community. Diane Klug, CDFO, has exemplified this type of leadership for more than two decades—championing SDA’s mission and empowering administrative professionals across the AEC industry. In recognition of her sustained service and forward-thinking contributions, Diane has been honored with the SDA Star Award, one of the Society’s most prestigious accolades.

From launching innovative programs to guiding strategic conversations, Diane’s influence continues to shape the future of SDA—and strengthen its value for members in firms of all sizes.

Honoring a Leader Who Goes the Extra Mile

The SDA Star Award is presented to members who demonstrate extraordinary service and dedication to both their local chapter and the national organization. It recognizes those who contribute meaningfully through leadership, participation, and ongoing support of SDA’s mission.

Diane’s leadership journey has extended far beyond the chapter level. When the St. Louis Chapter dissolved, she continued her SDA service as a Member-at-Large, maintaining strong ties with the organization while advocating for members from large and complex firms. Over the past year, she has been instrumental in helping SDA better understand and respond to the evolving needs of large firm partners—ensuring SDA remains inclusive, adaptive, and forward-looking.

A Career Anchored in Strategy and Advocacy

Diane Klug serves as National Director of Administration at WSP, one of the world’s leading professional services firms, with 73,000 employees across the globe. Balancing the demands of a high-level national role, Diane has never stepped back from her commitment to SDA. Her influence is felt across programs and platforms, bringing the voice of large-firm administrators into critical conversations about SDA’s future.

In 2023, Diane was honored with WSP USA’s Business Support “Extra Mile” Award, recognizing her exceptional commitment to operational excellence. That same spirit of service shines through in her contributions to SDA—from her leadership role in the inaugural SparkSDA program to her expert panel participation at EDSymposium, where she addressed business contingency planning with insight and clarity.

Her SparkSDA presentation on integrating Rocketbook into administrative workflows was so popular, it returned by demand for a deeper dive—proof of her ability to deliver immediately useful, future-focused content that resonates with peers across the country.

Advancing the SDA Community Through Shared Expertise

What sets Diane apart is not just her expertise, but her willingness to share it. Whether mentoring peers, speaking at national events, or leveraging her network to create new opportunities, Diane exemplifies SDA’s values of community, collaboration, and continuous learning. Her insights have helped SDA adapt its programming and outreach to better meet the needs of administrators at every level of firm size and complexity.

Her influence on strategic initiatives continues to pave the way for new members to find their place and purpose within the organization.

Celebrating an SDA Trailblazer

Diane Klug’s Star Award is a celebration of sustained impact, not just exceptional moments. Her dedication, leadership, and generosity of spirit have made SDA stronger and more future-ready. As the Society grows and evolves, members like Diane remind us what long-term service and vision can accomplish.

We are proud to celebrate Diane’s achievements and thankful for the lasting mark she continues to make on the SDA community.

Tags:  AEC Leadership  Certificate in Design Firm Operations  Certified Design Firm Administrator  Design Firm Operations  SDA Community  SDA National  SDA Professional  SDA Star Award  Women in AEC 

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From Chapter Champion to Industry Influencer: Jacqueline Coté Earns SDA Denver’s Star Award

Posted By SDA National, Tuesday, August 12, 2025
Updated: Tuesday, August 12, 2025

From Chapter Champion to Industry Influencer: Jacqueline Coté Earns SDA Denver’s Star Award

When a leader combines operational precision with a passion for community, the results can reshape both a firm’s culture and a professional network. Since joining the SDA in January 2021, Jacqueline Coté has elevated the Denver Chapter through her unwavering dedication and thoughtful leadership. Now, her exceptional service has been honored nationally: Jacqueline, Associate Principal and Office Manager at Architectural Workshop, is a 2025 recipient of the prestigious SDA Star Award.

This award not only celebrates Jacqueline’s contributions to the SDA but also recognizes how her energy and commitment have strengthened the administrative core of AEC practices in her region and beyond.

Honoring Excellence in Service and Leadership

The Star Award recognizes individuals who exemplify outstanding service to their local chapter and to the Society as a whole. It is one of SDA’s highest honors, celebrating members who go above and beyond in areas such as event planning, publications, recruitment, and organizational leadership.

In Jacqueline’s case, her creative and consistent outreach as Membership Chair—ranging from recruitment campaigns to personal touches like birthday recognition—has not only grown the Denver Chapter but also deepened its sense of connection. Her efforts reflect the very spirit of the Star Award: a commitment to community, collaboration, and continual growth.

A Career Built on Operational Excellence

Jacqueline’s path in the AEC industry is rooted in a rare combination of business acumen and team-focused leadership. At Architectural Workshop, she oversees the operational backbone of the firm, bringing structure and efficiency to the creative process. Her background in economics and sociology, earned at the University of North Carolina at Greensboro, informs her holistic understanding of organizational behavior—skills she deploys daily to support a thriving, collaborative studio environment.

Since joining SDA, Jacqueline has continued to invest in her professional development. She is a Certified Design Firm Administrator (CDFA) and part of the inaugural class to earn the Certificate in Design Firm Operations (CDFO), both of which reflect her deep expertise in the AEC business landscape.

Elevating the Industry—One Connection at a Time

Beyond the walls of her firm, Jacqueline’s impact resonates across the AEC industry. Through SDA, she fosters meaningful connections among peers, championing the value of professional development and shared knowledge. Her enthusiasm at the chapter level has inspired other members to get involved, demonstrating how strong leadership at the grassroots level can ripple across an entire organization.

As SDA continues to champion the business professionals who keep AEC firms running smoothly, Jacqueline’s journey reminds us of the power of service-minded leadership. Her story is proof that operational excellence and people-first values are not mutually exclusive—they are, in fact, the formula for long-term impact.

Celebrating a Star in Our Ranks

Jacqueline Coté’s recognition with the Star Award shines a light on the kind of leadership that sustains and elevates SDA. Her efforts have strengthened the Denver Chapter, enriched the national community, and demonstrated the tangible value of SDA membership.

SDA is proud to count Jacqueline among its most dedicated members, and we look forward to seeing how her leadership continues to inspire and influence others across the AEC industry.

Tags:  AEC Leadership  Certificate in Design Firm Operations  Certified Design Firm Administrator  Design Firm Operations  SDA Denver  SDA National  SDA Professional  SDA Star Award  Women in AEC 

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Reflections on EDSymposium25: A Transformative Experience - Carrie Hubbard, CDFA

Posted By SDA National, Sunday, June 15, 2025
Updated: Tuesday, June 17, 2025

Thanks to the generous support of the Past Presidents Council, I had the incredible honor of attending EDSymposium25 in Lexington, Kentucky, as a recipient of the 2025 PPC Professional Development Grant. This was my first national SDA event, and I wasn’t quite sure what to expect— but I came home feeling inspired, energized, and deeply connected to a community of administrative professionals who understand exactly what it means to work in the AEC industry.

The sessions I attended weren’t just informative, they were transformational. I walked away with insights I can use right away, and I made connections that reminded me just how powerful our professional network can be. Below are reflections on four sessions that really stayed with me.

 

Critical Thinking: Think People Are Born with the Ability to Think Critically? Think Again

Presented by Carla Howard

This pre-conference workshop kicked off the week with a bang. Carla Howard guided us through what she called the Critical Thinking Skill Stack, and I was amazed at how immediately useful and relevant it all felt. One of the most empowering things she said was, “None of us were born with a critical thinking gene”—which means this is something we can all get better at.

The session broke down the elements of strong critical thinking: being curious, listening intently, analyzing information, offering solutions, making decisions, and communicating crisply. Each one came with actionable habits and self-reflection questions. I also appreciated the reminder to question assumptions and stay open-minded.

The workshop didn’t just stay theoretical—it included simple strategies, like incorporating mindful observation or even playing puzzle games, to build those skills over time. It was a great reminder that everyday moments are opportunities to sharpen our thinking, and that will help us lead and contribute more effectively at work.

What resonated most with me was the concept of focusing on the idea, not the path. Too often, I find myself getting caught up in how I got to a conclusion, wanting to justify or defend it. Carla reminded us that this tendency can actually distract from the value of the idea itself. That really hit home. I tend to want to explain how I arrived at a decision, but sometimes that can overshadow the idea itself. That insight made me realize how often I can get in my own way. Since coming home, I’ve been trying to notice those moments—when I’m tempted to dig in or defend, and instead, lean into curiosity. That shift feels small but powerful.

R(AI)sing Your AI IQ

Presented by Kristin Kautz

Kristin Kautz’s workshop was fast-paced, exciting, and eye-opening. She talked about how AI is changing the AEC industry, and challenged us to think not just about what tools we’re using—but how we’re using them. One of her core messages was that AI can generate ideas and content, but it’s our human judgment that gives it meaning. That really connected back to the earlier sessions on critical thinking.

Of all the smart strategies and best practices Kristin shared, the most memorable takeaway for me was the idea of an office “safeword” or emoji. With the rise of deepfakes and AI-generated voices and videos, it’s becoming harder to tell what’s real. I never expected a professional development conference to include a cybersecurity epiphany—but there it was. This simple idea gave me a concrete way to bring safety and clarity into our digital communication practices at work.

Kristin also encouraged us to audit our firm’s tech stack—to evaluate where we’re wasting time, what tools we’re underutilizing, and what we can automate. It was a call to action I didn’t know I needed. I left this session feeling ready to not only embrace new tools, but also help lead smarter conversations around how we use them.

 

Courageous Conversations: Your Key to Career Success

Keynote by Carla Howard

Carla’s keynote the following morning built beautifully on the critical thinking session. Her framework for handling difficult conversations gave me a roadmap for how to speak up when it matters most. We discussed how to navigate conversations where opinions differ, emotions run high, or the outcome really matters to us—scenarios that are all too familiar in our professional lives.

Two specific takeaways really stuck with me: stop overexplaining, and remember that silence is part of the conversation. I’ve always felt a need to fill the air, to explain every angle, but Carla reminded us that influence doesn’t come from talking more—it comes from being clear and confident. Sometimes, the most powerful thing you can do is pause and let the other person speak.

Another big shift for me? Replacing the word “but” with “and.” It’s such a small change, but it transforms the tone of a conversation from confrontational to collaborative. That one word swap will help me communicate in a way that feels more respectful and effective. This session made me braver—and more mindful—in how I advocate for myself and others.

 

Managing Evolving Risks of AI in Design and Construction

Presented by Diane Mika

If Kristin’s session was about the potential of AI, Diane Mika’s was a clear-eyed look at the responsibilities and risks that come with it. She walked us through how to create thoughtful AI policies and made a strong case for why firms need to start documenting their AI strategies now—not later. Legal, ethical, and professional responsibilities are shifting fast, and this session helped me see how crucial it is that our policies keep up.

What stuck with me most was the concept of the “evolving standard of care.” Diane posed a powerful question: If most firms are using AI tools and you’re not, are you still meeting the standard of care? That one question reframed the conversation for me. It’s not just about innovation—it’s about liability, credibility, and the future of professional practice. The idea that what’s considered “ordinary” is changing really emphasized the urgency of not just reacting to AI trends, but leading with thoughtful, proactive policies.

Diane’s framework emphasized human oversight, documentation, and staying informed as regulations and professional standards continue to shift. This session helped me see that having a clear, written policy isn’t just best practice—it’s a necessity, and one I plan to help develop within our office.

How It All Came Together

What made these sessions especially powerful was how interconnected they were. The conference felt less like a collection of isolated workshops and more like a cohesive learning journey. Critical thinking laid the foundation for assessing information. Courageous Conversations taught me how to use that judgment to communicate with integrity. The AI sessions showed me how to apply those skills in a fast-changing digital world—balancing opportunity with responsibility.

Each session reinforced the others in meaningful ways. Together, they gave me new tools, a new mindset, and a stronger voice. I came home not just with ideas, but with a sense of clarity and confidence about where I want to grow professionally—and how I can help guide others in my firm to do the same.

Final Thoughts

Attending EdSymposium25 wasn’t just a great professional experience—it was a moment of growth. I’m so thankful to the Past Presidents Council for the support, and to the SDA community for creating a space where learning, connection, and encouragement are always front and center. I left Lexington inspired, informed, and ready to keep moving forward.

 

We’d love to hear from you! What part of Carrie’s EDSymposium25 experience resonated most with you? Leave a comment below to let her know! And while you're at it—think back to your own EDSymposium experience. What session, speaker, or moment made a lasting impact? Or if you haven’t attended yet, what are you hoping to gain when you do? Let’s keep the inspiration (and conversation) going!

Tags:  AEC Learning  AEC Operations  EDS25  Lifelong Learning  PPC Foundation  PPC Grant  SDA National  Women in AEC 

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