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Posted By SDA National,
Tuesday, May 6, 2025
Updated: Tuesday, May 6, 2025
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Every SDA member has a unique story - one that reflects their journey, growth, and connection to our vibrant community. In our new blog series, SDA & Me, we’re highlighting the voices of our members as they share what brought them to SDA, how their experience has evolved, and the moments that have made the biggest impact. Whether it’s professional development, lasting friendships, or unforgettable experiences, these testimonials showcase the value of being part of SDA. Today, we feature Kate Petrovich, CPSM, CFA, as she shares her SDA journey and what keeps her engaged in our community.
When did you join SDA and what initially motivated you to join?
I became a member of the Society for Design Administration (SDA) approximately 18 months ago, but I initially was not very active. During my search for comprehensive resources tailored to all aspects of an architecture, engineering, and construction (A/E/C) firm, I discovered that SDA offers an extensive array of tools and support. Joining SDA has provided me with valuable insights, professional development opportunities, and a network of industry peers dedicated to fostering growth and collaboration. The organization truly encompasses everything I need to thrive in my field.
What motivates you to stay engaged or involved with SDA?
When I first joined the Society for Design Administration (SDA), I did not know anyone in the organization. However, after attending EdSymposium, I felt inspired to become more involved and subsequently joined the MarCom Committee at the national level. Engaging with both the committee and my local chapter has enabled me to build valuable relationships and connect with a supportive team. This network has been instrumental in helping me navigate the challenges I encounter.
Can you describe a memorable experience you have had as an SDA member?
I had the opportunity to attend EdSymposium in 2024, which marked my first experience with the SDA organization. I was truly impressed by the quality of the content presented, but what stood out even more was the exceptional support system among members. Witnessing the genuine encouragement and camaraderie was a remarkable experience. I was particularly moved during the awards dinner, reflecting on the authentic support that women extend to one another within SDA. This level of solidarity is something I have not encountered in other organizations, making my experience at SDA truly unique and impactful.
Want to share your SDA story? Each member’s journey is unique, and we’d love to hear yours! If SDA has made an impact on your career and connections, reach out to us (admin@sdanational.org) to be featured in a future SDA & Me spotlight. Stay tuned for more inspiring stories from our amazing members!
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AEC Business
AEC Leaders
SDA & Me
SDA National
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Posted By SDA National,
Wednesday, April 30, 2025
Updated: Wednesday, April 30, 2025
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Every SDA member has a unique story - one that reflects their journey, growth, and connection to our vibrant community. In our new blog series, SDA & Me, we’re highlighting the voices of our members as they share what brought them to SDA, how their experience has evolved, and the moments that have made the biggest impact. Whether it’s professional development, lasting friendships, or unforgettable experiences, these testimonials showcase the value of being part of SDA. Today, we feature SDA National President, Kim Celenza, as she shares her SDA journey and what keeps her engaged in our community.
When did you join SDA and what initially motivated you to join?
I joined SDA as a Canstruct-a-Member 11 years ago. While working at Perkins Eastman, I walked into Peggy McGrath’s office and asked for an espresso machine for our floor. All the other floors had one. She replied with, “Sure, I’ll get the espresso machine for marketing if you join SDA and co-chair the marketing committee.” One long story-short and a roller coaster (in the best way of course) journey later…
As a marketing professional for the bulk of my career, before my membership expired, I had been going back and forth between continuing my membership with SDA or becoming a member of SMPS. What drew me into SDA was its all-inclusive nature.
How has your experience with SDA changed over time?
I believe you should never stop learning or growing in your career, and I appreciate the broad base of knowledge I have and continue to acquire as part of my SDA experience. It has helped me grow in my career since joining, it was also my “village” when I found myself unemployed for the first time in over a decade. After serving the past four years on ExCom amongst some of the most brilliant and inspiring humans I have ever met, I am now serving my term as National President, trying to give back to an organization that has given me so much. This organization inspires me; it empowers me.
What aspects of SDA have you enjoyed the most?
The connection, the comradery, the learning, and doing better. Being better, better professionals and better humans. The beautiful friendships and mentorship connections.
What motivates you to stay engaged or involved with SDA?
The feeling of unity, we are each other’s village. We are here FOR each other. SDA as an organization is bigger than our chapters, it is bigger than us as individuals. It is a deep well of knowledge and expertise in a very niche field.
Can you describe a memorable experience you have had as an SDA member?
Stepping into my first EDSymposium in Salt Lake City back in 2018, during my first term as New York Chapter President, I honestly did not know what to expect. The New York Chapter to my knowledge always felt like it operated on an island- literally and figuratively. However, upon arriving that first evening, any negative expectations or concerns quickly became moot. What I walked into was an incredibly warm and welcoming group of members from all over the country just waiting up for “New York” to get there. By the time I left and returned to NY I had not only gained knowledge that I did not have before but created bonds of mentorship and friendship that have stayed with me through the years. I also no longer felt like we were on an island, and from that day on, I made it my priority to dismantle that invisible silo, and instead build and reinforce a bridge.
Want to share your SDA story? Each member’s journey is unique, and we’d love to hear yours! If SDA has made an impact on your career and connections, reach out to us (admin@sdanational.org) to be featured in a future SDA & Me spotlight. Stay tuned for more inspiring stories from our amazing members!
Tags:
AEC Business
AEC Leaders
SDA & Me
SDA National
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Posted By SDA Headquarters,
Tuesday, April 22, 2025
Updated: Tuesday, April 22, 2025
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Every SDA member has a unique story - one that reflects their journey, growth, and connection to our vibrant community. In our new blog series, SDA & Me, we’re highlighting the voices of our members as they share what brought them to SDA, how their experience has evolved, and the moments that have made the biggest impact. Whether it’s professional development, lasting friendships, or unforgettable experiences, these testimonials showcase the value of being part of SDA. Today, we feature Judy Beebe, FSDA, as she shares her SDA journey and what keeps her engaged in our community.
When did you join SDA and what initially motivated you to join?
I joined SDA in 1983. I was working for an A/E firm and received a Membership Drive flyer/mailer from the Seattle Chapter. I attended that event, and it was obvious from the start that SDA was an organization I needed to join to continue and grow my chosen career path of working in the A/E/C industry.
How has your experience with SDA changed over time?
It was a tremendous game-changer for me. I learned a lot about the technical side of the industry, as well as the soft side with respect to leadership, communications, the art of volunteering, and learning to work cohesively with administrative teams and on committees.
What aspects of SDA have you enjoyed the most?
The education. I had planned to get a four-year college degree but quit when starting a family (although I did get my Associate of Arts before family started). Attending as many of the educational sessions that National and the Seattle Chapter provide satisfies the love-of-learning aspect in me.
What motivates you to stay engaged or involved with SDA?
While SDA has and continues to broaden my overall knowledge of the industry, it is the life-long friendships (long distance and local) that keeps me wanting to renew my membership each year.
Can you describe a memorable experience you have had as an SDA member?
Other than being recognized with SDA’s 2010 Lifetime Achievement award, what is really memorable for me is the collaboration that I, Diane Klug, CDFA, and Gretchen Renz, FSDA did with the AIA in 2012. We wrote the “Office Administration” chapter for the “15th Edition of The Architect’s Handbook of Professional Practice” that was published in 2013. It was a very intense effort in a very short timeframe; the three of us worked very well together and we successfully met every AIA-imposed deadline that was required of us.
Want to share your SDA story? Each member’s journey is unique, and we’d love to hear yours! If SDA has made an impact on your career and connections, reach out to us (admin@sdanational.org) to be featured in a future SDA & Me spotlight. Stay tuned for more inspiring stories from our amazing members!
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AEC Business
AEC Leaders
SDA
SDA & Me
SDA National
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Posted By SDA National,
Tuesday, April 15, 2025
Updated: Tuesday, April 15, 2025
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Every SDA member has a unique story - one that reflects their journey, growth, and connection to our vibrant community. In our new blog series, SDA & Me, we’re highlighting the voices of our members as they share what brought them to SDA, how their experience has evolved, and the moments that have made the biggest impact. Whether it’s professional development, lasting friendships, or unforgettable experiences, these testimonials showcase the value of being part of SDA. Today, we feature Lisa Syfrett, CDFA, who shares her SDA journey and what keeps her engaged in our community.
When did you join SDA and what initially motivated you to join?
I joined SDA in January 2002 when my boss recommended that I join an association. I did not know what that meant but he knew of SDA and specifically recommended I join.
How has your experience with SDA changed over time?
I have watched so many incredible people really shine and climb the ladder within their firms and the industry giving me more confidence and encouragement to pave my own path within my firm and my career.
What aspects of SDA have you enjoyed the most?
I have enjoyed the friendships that I have made and what I would call my “tribe” who supports me with every new step in my job. I never feel like I am alone without a support system who is ready to help me figure things out.
What motivates you to stay engaged or involved with SDA?
I want other young people coming into the industry to know there is an organization of incredibly smart individuals that will help them. SDA has always been a place of zero judgement which helps when you are green and have no idea what you are doing.
Can you describe a memorable experience you’ve had as an SDA member?
I have a million memories of SDA, but my #1 experience is attending my first SDA Conference in Charlotte, NC. I had two young sons at home, and it was the first time I had ever left them or gone on any kind of work trip. I only knew people from my Chapter and was homesick, worried about my children, but so many people surrounded me to make sure I was okay and to immerse me into the experience. These people are lifelong friends who continue to support me and help me learn as I grow.
Want to share your SDA story? Each member’s journey is unique, and we’d love to hear yours! If SDA has made an impact on your career and connections, reach out to us (admin@sdanational.org) to be featured in a future SDA & Me spotlight. Stay tuned for more inspiring stories from our amazing members!
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AEC Business
AEC Leaders
SDA & Me
SDA National
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Posted By SDA National,
Wednesday, April 9, 2025
Updated: Thursday, April 10, 2025
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Job hunting can feel like a full-time job in itself. Preparation is key whether you’re entering the workforce for the first time or seeking a career change. Based on extensive hiring experience, these tips can help you stand out and make a strong impression.
Research Before You Apply
Understanding the firm you’re applying to is crucial. Visit their website and look for:
- What they do: Familiarize yourself with their products, services, and industry.
- Company culture: Check for a culture or careers page.
- Clients: Knowing their clientele can provide context for their operations.
- Mission and values: Learn about their goals and how they align with yours.
- What draws you to the company: Reflect on why you want to work there. This is often a question in interviews.
Also, evaluate what you’re seeking in your next role. You’ll spend 40+ hours a week in this job, so it’s worth ensuring it’s the right fit.
Online Applications
When applying online, attention to detail matters:
- Answer all questions: Omissions can result in rejection.
- Add a cover letter or statement of interest: Even if optional, this demonstrates effort and enthusiasm and can make your application stand out.
- Tailor your application: Mention specifics about the company to show genuine interest.
A personalized approach can make all the difference with hundreds or thousands of resumes submitted for a single position.
Crafting Your Resume
A strong resume is your ticket to an interview. Keep it:
- Clear and concise: Limit to two pages with only the most relevant information.
- Error-free: Proofread for typos and grammatical mistakes.
- Formatted consistently: Use one or two fonts and ensure it’s easy to read.
- Accurate: Don’t embellish or lie—the truth will come out.
Pro Tips:
- Include only your city, not your full address, for privacy.
- List months and years for employment dates to avoid suspicion about gaps.
- If overqualified, explain your interest in the position.
Cover Letters
A well-written cover letter complements your resume by:
- Highlighting your connection to the company’s mission.
- Addressing specific job responsibilities.
- Demonstrating your research about the firm.
- Clarifying anything not evident in your resume.
Avoid generic phrases like "See attached resume." Instead, personalize your message for each application.
Preparing for Interviews
Virtual and Phone Interviews
Virtual interviews are increasingly common. To make a positive impression:
- Set up your environment: Ensure good lighting, a clean background, and functional tech. Avoid taking interviews from your car; the sound, lighting, and background are not conducive to a great interview.
- Practice: Role-play with a friend to refine your answers and identify irritating or unprofessional habits, like saying “um” before every response.
- Minimize distractions: Eliminate background noise and interruptions.
- Act professionally: Treat virtual interviews as seriously as in-person ones.
In-Person Interviews
For in-person interviews, remember:
- Dress appropriately: Opt for professional attire that’s clean and wrinkle-free.
- Arrive early: Allow time to compose yourself and demonstrate punctuality.
- Be courteous: Treat everyone with respect—you never know who has influence.
- Bring extras: Provide additional resumes on quality paper.
During interviews, actively listen, maintain eye contact, and respond directly to questions. Avoid badmouthing past employers or coworkers.
Handling Tough Questions
Prepare for questions like:
- Why do you want to work here? Research-based answers will shine.
- Tell us about a mistake you made. Share lessons learned without oversharing negative details.
- What’s your ideal next job? Show focus and intent rather than aimlessness.
Post-Interview Etiquette
Following up is just as important as the interview itself:
- Send a thank-you email: Express gratitude and mention specific takeaways from the interview.
- Proofread your email: Avoid errors that could diminish your professionalism.
- Don’t dwell on mistakes: If something went wrong, let it go instead of revisiting it.
Know Your Rights
Be aware of illegal interview questions. Employers cannot ask about:
- Personal details like age, marital status, or religious views.
- Salary history (in some regions). Instead, research and provide a reasonable salary expectation.
- Disabilities, unless related to job performance.
Redirect inappropriate questions gracefully, addressing underlying concerns about job fit without divulging personal information.
Final Thoughts
Job searching requires effort and persistence. Treat it as a job in itself, and invest the time to research, prepare, and present your best self. With these tips, you can navigate the process confidently and land a position that aligns with your goals.
Want to learn more? Here are some resources:
PSMJ - Your AEC Talent Acquisition Plan: Be Sure to Define Your Strategy!
LinkedIn - 10 Tips to Streamline Your AEC Recruitment Processes
LinkedIn - Elevate Your Career in the AEC Sector with These Essential Tips!
SDA does not endorse any products or services mentioned, and SDA does not assume responsibility for any circumstances arising out of the interpretation, application, use, or misuse of any information presented. SDA recommends that the reader consult the appropriate legal, financial, or human resource counsel before implementing the information contained herein.
Tags:
AE Learning
AEC Business
AEC Learning
Innovations in Education
Job Search
SDA
SDA National
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