We’re kicking off our new blog series with a spotlight on the dynamic leaders guiding SDA into its next chapter. First up: Gretchen Renz, FSDA, Managing Director, Operations and Finance at Bernardo Wills in Spokane, WA,  and SDA’s new National President. With a clear vision for SDA’s future and a commitment to innovation, growth, and member engagement, Gretchen is ready to lead us through a pivotal time in our organization’s evolution. Here's a look at her priorities and plans for the year ahead.

The SDA is at a critical juncture and must evolve to stay relevant in the A/E/C industry. I envision a flexible, forward-thinking, and professional development–focused organization. Over the next five years, I have identified three priorities:

1. Strengthen Value Proposition – Clearly communicate the benefits of membership and improve access to resources and support, regardless of chapter status.
2. Modernize Structure – Consider regional models, virtual engagement, and streamlined leadership to make participation easier.
3. Prepare for Leadership Transition – Develop a succession plan as the executive director nears retirement, ensuring a smooth and strategic leadership change.

I am committed to promoting open dialogue, supporting volunteers, and fostering collaboration to guide the SDA through change and into a thriving future.

I plan to focus on the following key areas during my term:

• Member Engagement & Leadership Development: Create more flexible ways for members to get involved, including short-term volunteer roles and leadership pathways with less long-term commitment.
• Structural Innovation: Reevaluate the chapter model and explore alternative engagement strategies, such as regional or interest-based networks.
• Professional Growth & Investment: Position the organization as the premier resource for A/E/C business operations professionals, emphasizing career development over traditional networking.
• Leadership Succession Planning: Begin developing a transparent and strategic plan to ensure a smooth future transition when the executive director eventually retires.

My goal for the term is to ensure members feel energized and confident in the SDA’s future, knowing it's adapting to better serve their needs.

Gretchen’s leadership marks the start of an exciting new chapter for SDA—one focused on innovation, connection, and bold forward movement. If her vision sparks something in you, jump in! Whether it’s volunteering in a small way, offering your ideas, or joining the conversation in the SDA Discussion Hub, there’s a place for you to make an impact. Let’s build the future of SDA—together.