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Fridays After 5 Meet Karen Roman

Posted By Elizabeth Harris, FSDA, Friday, February 19, 2021
Updated: Thursday, February 18, 2021

Fridays After 5 Featuring

SDA National President Karen Roman

SDA’s member spotlight Fridays After 5 showcases the varied creative, fun, adventurous, or interesting achievements our members accomplish after business hours.  

Today's Fridays After 5 features Karen Roman. Karen is Business Manager of Intergroup Architects headquartered in Littleton, Colorado, and is the 2020-2021 National SDA President. With the stresses of running a national organization as well as managing the finances of a highly successful architecture firm, a creative outlet is just the ticket for a mental break.

For Karen, that creative outlet is creating vivid shimmering works of art using a technique called diamond drill painting or diamond painting. The “diamonds” are tiny resin rhinestones applied one at a time.

If this mesmerizing craft is unlike anything you have seen before that’s likely because it was only introduced to North America and Europe in 2017.  News sources report that the popularity of diamond painting is exploding due to the endless variety of options, the calming effect of placing the diamonds, and the ease of getting started to name a few. 

Karen paused recently to share some insider information on her favorite craft. Our Q&A is below. 

Do you have a favorite craft or meditative outlet? Let us know! Drop a line to admin@sdanational.org using the  subject line “Fridays After 5”. 

Diamond Painting Q&A with Karen Roman

What is diamond painting? It's a bit of a cross between paint by number and cross stitching. You have a canvas with a pattern on it, marked off in tiny grids with symbols. The canvas is sticky in areas where you apply (using a tool dipped in wax) very small multi-faceted plastic drills, matching the drill color to the symbol on the grid.2.

When did you discover diamond painting? I saw advertisements on Facebook last February. I mentioned it to a co-worker who told me her daughter did diamond painting and loved it, so I decided to give it a try.

How difficult is diamond painting? Are the kits expensive? It's not hard, you just need a lot of patience. It's very affordable, most kits are under $15.00 for a 12 x 16 canvas. It can take a long time to complete if you only do it sporadically. I usually work on two or three projects at the same time, alternating between them. I typically finish at least two each month.

What do you enjoy most about the process? It's very relaxing to me, and I like that I can listen to books or shows at the same time. Plus it's fun to see the print take shape

Do you share your art or do it mainly for yourself? Mainly for myself, although I have given several as gifts. In addition to canvases, you can also make greeting cards and ornaments, so I do that as well. Because I've done, and continue to do so many, I hope when the pandemic is behind us that I can offer some of my framed pieces to a senior living home for people who perhaps don't have anything to brighten the walls of their rooms.

Any advice for SDA members who want to give it a try? Go to my favorite shopping site, Amazon, and search diamond drill painting. You'll need a light table (not expensive) and that's about it. Be sure to use the SDA Amazon site!

 

Tags:  FridaysAfter5  SDA  SDA National 

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Fridays After 5 Meet Anne McNeely

Posted By Elizabeth Harris, FSDA, Friday, February 5, 2021
Updated: Thursday, February 4, 2021

 SDA’s member spotlight After 5 Fridays showcases the varied creative, fun, adventurous, or interesting achievements our members accomplish after business hours.

 

The February 5, 2021 feature highlights SDA National Secretary Anne McNeely.  Many know Anne as an associate and project administration manager at Fentress Architects in Denver, Colorado.

 

But there’s another side to Anne. She is also a published romance novelist. Anne has always been a voracious ready and storyteller. In 1998, she discovered an online writers' forum and began the habit of regularly writing.  It wasn't easy at the start, but over time her confidence and writing skills improved and she found she loved the process.  "At the end of the day, I like to write as a way to decompress.  I like escaping into my own head to forget the day-to-day brouhaha."

 

Her book, Meaningful Omissions, was published in 2017, holds a 5-star rating on Amazon and dozens of positive reviews. Full disclosure: it's has a high "steamy" factor and may be considered #NSFW or not sharable with your mother-in-law.  You can find it online as an e-book and POD paperback at BookBaby, Amazon, Barnes & Noble, and more.

 

 

We asked Anne a series of questions about how she got started, her process and what keeps her writing. Being a writer, her answers are a great read. So, with no further ado, Anne’s answers in her own words:

 

 

Who doesn’t love a good romance? 

 

For as long as I can remember, I have always thought of myself as a storyteller.  I never imagined myself as a writer, let alone a published author.  Being able to come up with a good story and being able to tell it in published form are two very different things.  Writing was a craft I did not possess naturally, and I had to learn how to write before I could ever dream of getting something published. 

 

Like many, I have always been a ferocious reader.  I was bit by the writing bug in ‘98 after I found a writing forum online.  Members were encouraged to post their own stories, poems, etc. for the community to read, critique and comment.  So, I gave it a shot and the critiques I received cemented my belief that I was in fact, a fantastic storyteller—just a not-so-fantastic writer.  It was a true learning experience and in the time that followed, I learned how to write, admittedly through a lot of starts and stops, waiting for the right inspiration. 

 

Meaningful Omissions came to life after a 1-minute news story about Deborah Jeane Palfrey.  It was the moment my character Emily Clairbourne was born.  I knew from the very beginning that when the book was finished, it would be something special.   It was marvelous fun to write! 

 

At the end of the day, I like to write as a way to decompress.  I like escaping into my own head to forget the day-to-day brouhaha.  I love human nature and I love plot development based on a ‘what if’ scenario.  I love multi-faceted characters and understanding their motivations. 

 

Getting the story out of my head is the goal and in order to achieve that, it has to follow its own path.  Romance is a byproduct of how the characters develop as the story is told.  I am not afraid to go there or take readers along for the ride.  It is fun to embrace a little bit of naughty.  Who doesn’t love a good romance?  I certainly do! 

 

Meaningful Omissions is a fun, coming of age story, that is full of surprises with a plot that is unexpectedly unique.  You can find it online as an e-book and POD paperback at BookBaby, Amazon, Barnes & Noble and more.


Tags:  FridaysAfter5  SDA  SDA National 

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Meet the National Certification Committee

Posted By Administration, Tuesday, December 1, 2020
Updated: Tuesday, December 1, 2020

 

 

The SDA National Certification Committee’s purpose is to administer and oversee SDA’s certification program: Certified Design Firm Administrator (CDFA).  The CDFA is the industry standard in evaluating and promoting A/E/C business professionals. The committee is tasked with advancing the CDFA program, conveying its value, maintaining and updating the test resource guide, and ensuring compliance with the CEU requirements for all CDFAs. 

 

 

 

Our current committee members are:

Co-Chairs:

  • Nikki Pierce, CDFA, LEED BD+C, Clark Nexsen, Member-at-Large
  • Nancy DeLoatch, CDFA, Wendel, Atlanta Chapter

Members:

  • Jessica Berlier, CDFA, Gensler, Member-at-Large
  • Drucilla Brookshire, CDFA, CCCA, Retired, Member-at-Large
  • Deborah Gill, CPA, FSDA, Profit by Design, Hampton Roads Chapter
  • Vincent Lafitte, CDFA, Steven & Wilkens, Atlanta Chapter
  • Pat Leyden, CDFA, Retired, New York Chapter       
  • Stacy Rowland, CDFA, Berger Partnership, Seattle Chapter
  • Annette Scott, CDFA, Clark Nexsen, Member-at-Large
  • Kurt Wong, CDFA, Studio Meng Strazzara, Seattle Chapter

ExCom Liaison:

  • Anne McNeely, CDFA, Fentress Architects, Denver Chapter

 Why Should Someone Pursue Certification?

  • The CDFA is a symbol of professional achievement
  • The CDFA signifies your commitment to the design profession and continued proficiency in administration within the A/E/C field
  • Validation of expertise in A/E/C firm administration
  • Enhanced self-confidence and self-esteem
  • Enhanced marketability and ability to compete in the job market
  • Increased personal and professional recognition and respect
  • Increased opportunities for upward mobility
  • Increased level of competency to manage an A/E/C firm office
  • A sense of empowerment, accomplishment, and pride

What Does the Certification Committee Do?

  • Maintain, edit, and update the Resource Guide--laws, policies, technology, etc. all change constantly and quickly; the Resource Guide needs to be an accurate and up-to-date source of information for the design firm professional
  • Attend monthly conference calls to discuss ongoing tasks
  • Update the exam so applicants are being tested on the most current material
  • Create, update, and maintain relevant study materials for CDFA candidates
  • Create content to promote the CDFA program and encourage people to apply
  • Oversee audit process to confirm compliance with the required 18 hours of CEUs
  • Oversee the CDFA testing
  • Answer questions from exam applicants on the CDFA-yoU forum
  • And the fun part: presenting new CDFAs with their CDFA pin at EDSymposium!

How Do You Get Certified?

Look for more information on the SDA website under Certification or ask around in your chapter. 

How Do You Get Involved?

If you’re already certified, perhaps now is the time to mentoring someone else through the process of certification, or start a study group in your chapter or firm.  Consider joining the Certification committee to help others obtain their certification. Contact Nancy DeLoatch, CDFA or Nikki Pierce, CDFA for more information.

 

Tags:  CDFA  Certified Design Firm Administrator  SDA  SDA National  SDA National Committee 

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How to Use Google Alerts to be a Fly on the Virtual Wall

Posted By Stephanie Kirschner, FSDA, Tuesday, November 24, 2020
Updated: Tuesday, December 8, 2020

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently."

-- warren buffett

Before the age of social media, you and your firm’s reputation was crafted largely through word of mouth communication and print media. Those who wanted to get the word out about their work attended events, networked and pitched themselves to writers who were the gatekeepers to media. Building a reputation took time.

Fast forward to today. Google, social media platforms, online forums and other digital channels provide a vast array of digital real estate to contain things to be said about your firm and its work. Clients and other parties can sculpt an organization or firm’s reputation by providing comments, feedback and testimonials online. Building a reputation can happen faster than ever before. Unfortunately, damage to a reputation can also happen with record speed.


What is “reputation management”? 

Reputation management is the process of monitoring, influencing or managing your online search results to shape and influence how a person, organization or business is perceived online. You will often see it referred to as “online reputation management” or ORM. Offline reputation management is what is usually known as public relations. 

Reputation monitoring is one piece of the larger field of online reputation management. Reputation monitoring is knowing or listening to what’s being “said” about your firm online. 

Why monitor your firm’s reputation?

According to a Nielsen report, 92% of people trust recommendations from friends and family. After suggestions from friends and family, 88% of consumers trust online reviews (what is said about a company online) as much as they trust recommendations from personal contacts. Managing and maintaining that positive reputation is just good business.

Especially for firms whose market share is private sector or reputation driven, monitoring the conversation around the firm and its brand can be a strategy to improve the bottom line, increase the number of project inquiries and ultimately improve the number of commissions secured. 

Monitoring online mentions allows a firm to listen for negative feedback and respond quickly. It can also find positive mentions or a mention of a firm project or quote from a firm member. You can maximize the good coverage by sharing across your own media channels and even thanking the author blogger creating a connection for perhaps future mentions that the firm can acknowledge, 

What else to monitor?

In addition to tracking a company’s brand, there are other strategic items that are worth considering. Here are some other items to consider tracking:

  1. Think beyond the brand name. Moving beyond firm name, consider any acronym, nickname or shortened form. You may want to track mentions related to key members of the firm or staff. Insider tip, if a partner’s name is pretty common, put the name in quotes and then add the term architect. That way it will pull items that have the name and architect mentioned somewhere. 
  2. Track names important to the firm. This could include VIP clients or business development of future VIP clients. Consider adding their names or businesses. This can be a good way to stay informed of what is going on in your client’s world. Again this can work both ways allowing you to congratulate them, get market research about them or get an early inkling of market changes.
  3. Follow inspiration. Monitor firms that inspire you. Notice what blogs and news outlets are covering them and reverse engineer the process if you want them to say the same about you. You can use alerts for your competitors or even your firm’s role models to stay abreast of what’s working, what’s not and what’s hot. Tony Robbins says “success leaves clues” and this is one tool to discover those tools so your firm can model the successes.
  4. Watch keywords. Using your firm’s keywords is another way to get value. As said in number 1 above, make the effort niche this term or you will flood your daily inbox. For example “school design” may be too broad, but “net zero energy” “school design” could hit a sweet spot. Additionally, by setting up alerts around your firm’s keywords, you can monitor key conversations across the web where your firm might want to position itself as a thought leader in such conversations. 
  5. Detect trends. By tracking key terms within our industry, you can watch for trends and changes. 
  6. Discover new outlets for PR. By following your inspiration and watching keywords, you can discover which outlets, writers, and bloggers are covering your market.
  7. Learn about new potential clients or projects. When keywords include a project type, you may discover announcements of future plans for new projects.  

How to Monitor Using Google Alerts 

It’s been around for ages, but many firms still don’t know about the power of using Google Alerts or forgot to harness it. 

Google Alerts is a free change detection and notification service. When you set up an alert, anytime Google’s magic bots detect one of your terms, it alerts you by email or RSS feed. While a Google Alert is not perfect, it is a valuable and free starting point.

How to set up a Google Alert:

  • Log into a Google account. 

If you have access to more than one, strategically choose the one you use. For example, an alert to marketing@yourfirm won’t bother you when you get that big raise to ceo@yourfirm. But one sent to your personal business or personal non-business account will leave a void for the firm, or follow you.

  • Go to Google.com/alerts.
  • Enter the words, names, or brand you want to follow In the blue box at the top of the page. Below the box, Google will show you an “Alert preview” of the type of items that might be tracked with that word or phrase when you get the word or phrase you want.

TIP: Use operators to tweak search results to those most relevant to you. You can use a hyphen (-) before a word to exclude it from the search, a tilde (~) before a word to return synonyms or similar terms, or quotation marks (“) for an exact match. 

  • Go to “Show options”. There you can edit
    • how often you want the alert sent,
    • what sources you want searched,
    • languages,
    • region, and
    • number of results
  • Click “Create Alert”

Going beyond the basics.

Above, I shared Google Alerts as a free, basic way to monitor that will “push” the information to you. I said basic because Google Alerts is limited. It primarily tracks sources that Google indexes like web news and blogs. 

If you want to track social platforms as well, you will need to look at an additional service. Depending on your firm’s marketing budget you may want to look into a more robust platform. For an easy to follow spreadsheet that compares 19 monitoring services, see this chart by Alfred Lua from Buffer. Besides costs, pay special attention to the platforms supported. If you are going to pay for the monitoring make sure it’s covering the platforms that apply to your firm. 

Next steps.

If you don’t have any Google Alerts set up, go now and set up your first. Track mentions of your firm or even yourself.

Are you already using Google Alerts? Share with us how you use them in the comment box below!

 

 


 

Liz Harris, FSDA, is the Firm Administrator for Kevin Harris Architect in Baton Rouge, LA.

She is the Co-Chair of the SDA National Public Relations Committee for the 2020-2021 Term.

Tags:  Google Alerts  Reputation Management  SDA  SDA National 

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Five Road Markers on the Superhighway of Advancing Your Career Path using the FSDA Application

Posted By Administration, Thursday, October 22, 2020
Updated: Thursday, October 22, 2020

 

The application period for SDA Fellows is now open and ends October 31. Earlier in the month we shared the results of interviews with our fellows and the four surprising benefits of earning the FSDA.

But the surprises didn’t stop there. Again and again, Fellows identified the FSDA application as a road map not only to Fellowship, but to career advancement and personal satisfaction. And, most notably, you don’t need to be ready to apply to become a Fellow to reap the benefits immediately. It’s an easy path to follow for career growth and professional development today.

 

 

Road Marker #1 - Fill in the Gaps to Advance at Work

It could be that you don’t meet all of the Fellows criteria right now, but have a personal goal of one day achieving Fellow status. Sarah Wallace says “consider using the application to augment your annual review and ask for assistance from firm leaders to help achieve any of the missing areas.”  It could be something like getting involved in your local SDA, AIA or other AEC industry professional organizations or making a presentation at one of their monthly programs. “Doing this will not only benefit your growth and achievement, but will also help your firm through increased marketing and networking exposure,” says Wallace.  In addition, these activities will help you stand out in your firm.

Road Marker #2 -  Self Motivation

Accomplishing the goal of becoming a Fellow requires self motivation. “The mere act of identifying a goal and mastering your motivation, meaning you identify the outcomes you want, break them down into realistic accomplishments for today and tomorrow, and the next day, and see your plan through is a skill that every person should strive to acquire”, states Deborah Gill. Setting and achieving goals can be applied to many parts of your life, especially your career path. “Right now, for example, everyone is in a virtual world with so many more distractions vying for their time and energy that they can feel overwhelmed,” Gill notes. “If you can develop the path to Fellow for yourself – motivation, goals, tasks – this skillset can be applied to any aspect of your career.”

Road Marker #3 - Visibility in the Office and in the A/E/C Profession

SDA members are knowledgeable in many subject areas. Now is the time to become known as the subject matter expert in your firm.  “Visibility is key, so speaking and writing allows you to gain visibility and credibility, and thus, grow in your career,” said Gill.

It could be that you had to do a lot of research for some effort in your firm. Take the next step and write an article or white paper with an executive summary and submit it to SDA for publication. Or, make a presentation on the topic to your executive team and consider doing the same for your chapter or during a national roundtable discussion. These are great next steps that increase your personal knowledge, advance your firm, and keep you moving toward the ultimate goal of becoming a Fellow. As a result, you will see your value rise in your firm.

Becoming a Fellow is a great way to recognize knowledgeable and veteran members “for their continued and sustained involvement in SDA and contribution to the industry” said Betsy Nickless.  “Once we’ve been through the full cycle of chapter leadership and national leadership, it’s an opportunity to continue to further the organization.” 

The visibility earned with FSDA extends beyond SDA and your firm. Said Debra Ellis “I think that the word Fellow seems to hold a higher “prestige” in the A/E world and that could help to elevate your career.”  

Road Marker #4 - Roads Less Traveled are Terrific Career Paths

Too often we hear from SDA members claiming to be “just” an administrator or “just” (insert your personal “just” statement here). Truth is, now more than ever, administrators are primed to rule the A/E/C world. Need proof? “Just” listen to Simon Goodhead’s EDConnect20 presentation “Why Administrators Just Might Rule the World”. 

But where to begin? Start with the FSDA application. The Fellowship criteria can be an impactful first step on a path that you might not have considered taking, but one that will lead you to a brighter, more satisfying, secure and higher paid future.  Judy Beebe shared “I think the Fellow criteria alone can set you on a career path that you might not have taken to begin with. I think if you’re just starting out in the A/E/C industry, you can use the criteria as additional goals to meet, while you’re learning and gaining more experience on the job.”

Road Marker #5 - A Sense of Accomplishment

When you reach a big goal that you have set out to accomplish, there is a tremendous, earned sense of pride. “I think SDA members will find the Fellowship application process to be the next natural progression on their personal and professional development journey,” said Beebe. “The initial step of becoming a CDFA shows you know and understand the industry’s practices; becoming a Fellow shows you’ve put yourself out there to also share your knowledge and skills with others outside of your firm and outside of your SDA chapter.” Beebe continued, “for me, becoming a Fellow was another accomplishment in my career – one that felt right.”

On the path of life or the career path “it’s never too late to be who you might have been.” (George Eliot) The Fellows of SDA invite you to come along in what could be the road trip of your career life. Just follow the signs. Here’s your first stop. Learn more here.

 

 

Tags:  Career Path  SDA Fellow  SDA National 

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