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Posted By Jayne Niemann, CDFO,
Tuesday, April 21, 2026
Updated: Tuesday, April 21, 2026
As part of our Administrative Professionals Month celebration, SDA is highlighting the professionals who keep A/E/C firms running—those who bring clarity, connection, and consistency to their organizations every day.
This week, we’re sharing a perspective on how the skills you build through SDA extend beyond your role—shaping how you lead, support others, and make an impact in every area of your life by Jayne Niemann, CDFO, Business Manager with Acquilano, an Interior Architecture, women-owned firm in Denver, CO.
When I joined SDA, I expected to grow professionally. What I didn’t expect was how deeply it would shape the way I lead in my personal life.
SDA has given me tools, confidence, and a community that helps me show up as a leader in all the spaces I care about. Through the leadership programs and CDFO certification, I’ve learned how to communicate clearly, organize effectively, and support others with empathy and purpose. These skills don’t stay in the office—they follow me everywhere.
As president of my roller derby league, I use what I’ve learned through SDA to build team culture, resolve conflicts, and keep our league running smoothly. While studying for the leadership portion of the certification exam, I read The 21 Irrefutable Laws of Leadership. This book not only helped me put words to what I was already learning through SDA, but it helped me identify my leadership style. One law that really stuck with me is the Law of the Inner Circle—that a leader’s potential and success are directly determined by the quality and composition of their inner circle of people.
I took this knowledge to the rest of the league’s board, and we compared notes on our leadership styles. This helped us identify gaps in styles and recruit additional help to our inner circle. Roller derby is fast-paced and full of strong personalities, and leading in that space requires clarity, compassion, and adaptability. Having an inner circle that supports me in adapting to changes and member concerns has been invaluable, and I wouldn’t have learned this without SDA.
In my circle of friends, I use the knowledge I’ve gained through SDA to help them in their professional lives. From honing resumes and cover letters to interview prep to helping with difficult work conversations, it’s not just about being organized—it’s about helping people feel confident and capable. SDA has taught me how to lead with encouragement and structure, especially when coaching someone through career changes or advancements.
Being part of SDA reminds me that leadership isn’t confined to a job title. It’s about how you show up for others, how you solve problems, and how you create opportunities for growth—whether that’s in a boardroom, on the track, or around a dinner table.
SDA helps me lead with intention, in every part of my life. And that’s the kind of leadership that lasts.
If Jayne’s story resonates with you, take a moment to reflect on where your own leadership shows up—both in your work and in the spaces that matter most to you.
Leave a comment below and share one way you’ve grown as a leader—at work or beyond
As part of our Administrative Professionals Month celebration, SDA is highlighting the professionals who keep A/E/C firms running—those who bring clarity, connection, and consistency to their organizations every day.
This week, we’re sharing a perspective on finding your professional home and growing with confidence through community and credentials by Melanie Schmidt, CDFO, Office Administrator for Snell Engineering Consultants in Sarasota, FL.
When I first stumbled upon the Society for Design Firm Administrators (SDA), I had no idea I was about to discover a professional community that would fundamentally change my career trajectory. Like many design firm administrators, I had been navigating the unique challenges of our industry primarily on my own, learning through trial and error, and often feeling isolated in my role. More importantly, SDA helped me find a way to turn what had been just a job into a true career with clear pathways for growth and professional development.
The Discovery That Changed Everything
My journey with SDA began most serendipitously. I had approached my Principal, also my supervisor, about advancing my career within the business, seeking guidance on professional development opportunities. As fate would have it, he had recently learned about SDA through a client conversation and immediately saw the potential value for my role. He forwarded the organization information to me and, recognizing the opportunity, told me the firm would support my membership in SDA and send me to EDSymposium, the yearly SDA conference. Three jam-packed days of learning, networking, and empowerment. But he didn't stop there – he challenged me with setting a goal of earning the CDFA credential.
That conversation was a pivotal moment in my career. Here was the Principal of my firm, not only supporting my professional development but actively encouraging me to pursue industry-specific credentials that would benefit both my growth and our firm's operations.
The architecture and design industry has its own particular administrative challenges—from project management complexities to unique billing structures, from managing creative personalities to understanding the intricacies of professional liability. Traditional business administration resources often fall short of addressing these specialized needs.
When I explored sdanational.org, I immediately recognized that I had found MY people. Here was an entire organization of A/E/C administrative professionals who understood exactly what I dealt with every day. The wealth of resources, the community of experienced professionals, and the commitment to advancing our profession were exactly what I had been searching for without even knowing it existed.
Growing Through Credentials: CDFA and CDFO
One of the most transformative aspects of my SDA membership has been pursuing and achieving both the Certified Design Firm Administrator (CDFA) and Certified Design Firm Operations (CDFO) credentials. These certifications have not only validated my expertise but have also provided structured learning opportunities that have made me significantly more effective in my role.
The CDFA Journey
Earning my CDFA credential was a comprehensive deep dive into the fundamentals of design firm administration. The program covered everything from financial management and human resources to project administration and business development support. What I appreciated most was how the curriculum was specifically tailored to our industry's unique needs. Instead of generic business principles, I was learning best practices that had been developed by and for design firm administrators.
The preparation process itself was incredibly valuable. It forced me to examine my own practices critically and identify areas for improvement. The networking opportunities with other CDFA candidates and certified professionals created lasting professional relationships that continue to benefit me today.
Advancing to CDFO
Building on the foundation of my CDFA, pursuing the CDFO credential allowed me to dive deeper into the operational aspects of design firm management. This advanced certification covers strategic planning, advanced financial management, leadership development, and organizational effectiveness – all crucial skills for senior administrators who want to contribute at a strategic level.
The CDFO program challenged me to think beyond day-to-day operations and consider how I could contribute to my firm's long-term success. It gave me the tools and knowledge to participate meaningfully in executive-level discussions about firm direction, growth strategies, and operational improvements.
The Value of Member at Large Status
Being a Member at Large with SDA has opened doors I didn't even know existed. This membership level provides access to an incredible network of professionals nationwide, each bringing their expertise and perspectives to our shared challenges.
The Ripple Effect of Professional Growth
The knowledge and connections I've gained through SDA haven't just benefited my career—they've made me a more valuable contributor to my firm and the broader design community. The best practices I've learned have improved our operational efficiency, the financial management techniques have contributed to better project outcomes, and the leadership skills have enhanced my ability to support our design teams effectively.
My colleagues have noticed the difference. I approach challenges more confidently, armed with proven strategies and a network of professionals I can consult when facing new situations. The credibility that comes with CDFA and CDFO certification has also elevated my standing within my firm and opened up new opportunities for leadership and growth.
Looking Forward
My journey with SDA continues to evolve. The organization's commitment to advancing the profession means there are always new learning opportunities, emerging best practices to explore, and ways to contribute to our professional community. Whether participating in research initiatives, mentoring newer administrators, or helping to develop new educational programs, SDA provides numerous avenues for ongoing engagement and growth.
I can't recommend it highly enough for any design firm administrator who has yet to discover SDA. Whether you're just starting your career or are a seasoned professional, the Society of Design Firm Administrators offers resources, community, and opportunities that can transform your professional journey.
The investment in SDA membership and credentials isn't just an investment in your career—it's an investment in advancing our entire profession. By joining this community of dedicated professionals, you become part of a movement elevating the standards and recognition of design firm administration.
Finding SDA wasn't just finding a professional organization – it was finding my professional home. And that home has made all the difference in my career journey.
If Melanie’s story resonates with you, we invite you to continue the conversation:
Leave a comment below to share your thoughts or encourage a fellow member
Posted By Justin Hoff, CDFA,
Tuesday, April 7, 2026
Updated: Tuesday, April 7, 2026
As part of our Administrative Professionals Month celebration, SDA is highlighting the professionals who keep A/E/C firms running—those who bring clarity, connection, and consistency to their organizations every day.
This week, we’re sharing a perspective on career growth and the power of community to help you move forward by Justin Hoff, CDFA, Chief Operating Officer with Emergent Architecture in Cedar Rapids, Iowa.
When I started in the AEC industry back in 2008, my title was Office Manager. I was eager to learn, but I also knew I needed support and resources that spoke to the realities of our work. Generic training just didn’t cut it and I wanted something that understood the nuances of design firm operations. That’s when I found the Society for Design Administration (SDA).
SDA became more than a professional association to me. It was a lifeline of resources, a network of peers, and a community that believed administrative professionals weren’t just support staff we were essential partners in firm leadership.
Back in those early years, I remember seeing the Certified Design Firm Administrator (CDFA) credential and thinking, “I’ll never get there.” Still, I put it on my list as a long-term goal. More than a decade later, in 2021, I finally accomplished it. Earning that certification was incredibly uplifting and it gave me confidence in my own expertise and proved that perseverance pays off. That confidence inspired me to push even further, and just a year later, I earned my SHRM-CP credential to strengthen my HR knowledge.
Over the years, SDA supported me as I moved from Office Manager to Business Manager, and later to COO. At each stage, the community gave me tools, mentors, and confidence to take the next step. Every milestone reinforced what SDA has always stood for: that the skills and leadership capacity of administrative professionals matter not just to us, but to the firms we serve.
In addition to my own career journey, I’ve had the privilege of giving back to SDA by serving on the Innovation in Education Committee, the Membership Committee and the Certification Committee, for the past two years. One of the projects I’m most proud of is helping create the new guide for the Certified Design Firm Operations (CDFO) program. Because of my involvement in shaping the program, I won’t be able to earn the credential myself for a couple of years but pursuing CDFO is now my newest SDA goal.
I also serve as a Member at Large, since I don’t have a local chapter in my area. What I’ve discovered is that this role can be just as powerful and sometimes even more so because it allows me to support chapters across the country. Being a Member at Large has opened the door for me to collaborate widely, share resources, and help strengthen SDA in multiple regions, not just one. It’s proof that no matter where you’re located, there’s a place for you in this network.
I’ve also been actively engaged with the Pacific Northwest Chapter, where I am co-leading a four-part AI webinar series alongside Carrie Hubbard, showcasing how emerging technologies can shape the future of firm administration. Collaborations like that remind me how powerful this community is. SDA isn’t just a professional association, it’s a network of amazing individuals who push each other forward, share knowledge generously, and empower one another to lead.
I never sought recognition for this work, but at the 2025 national EdSymposium Conference, I was honored with the SDA All Star Award. That moment reminded me that our efforts, the committees, the programs, the mentoring, the connections all truly go a long way and are noticed.
And it’s the network that makes the biggest difference. At a First Friday Coffee, I connected with Melanie Schmidt, who shared her firm’s experience using Deltek Ajera for ERP and Unanet for CRM. At the time, my own firm was considering that exact mix of programs, and Melanie’s firsthand feedback was critical in helping me get the project off the ground. That same First Friday Coffee connected me to Dana Sather, a Deltek Ajera Consultant and SDA member, who guided me in learning Ajera since my background had been primarily in VantagePoint. Those conversations alone saved me months of uncertainty and thousands of dollars in missteps.
The sheer volume of resources SDA offers form blogs, knowledge papers, white papers, templates, and AEC-specific guides is worth the membership fee ten times over in a single year. Add to that the ability to ask tough questions of peers, get honest feedback, and learn from others’ experiences, and the value becomes immeasurable. Time and again, SDA has helped me save both time and money by ensuring I had the right information before moving forward with major decisions.
Growth never really stops, and I believe in leading by example. Right now, I’m also studying for my Lean Six Sigma Black Belt, adding yet another tool to support operational excellence in our industry.
And that’s really the heart of SDA: wherever you are in your career, there’s a place for you to learn, grow, and lead. For some members, that looks like finding confidence in a first role. For others, it’s breaking through plateaus and stepping into new responsibilities. For all of us, it’s about knowing you’re not alone and that this community is proof that growth is possible.
So whether you’re just starting out, looking to level up, or considering what comes next, SDA can help you go further. This community is proof.
If Justin’s story resonates with you, we invite you to continue the conversation:
Leave a comment below to share your thoughts or encourage a fellow member
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