Continuing our National Executive Committee spotlight series, meet Jennifer Greene, Associate AIA, SDA’s National Secretary and Director of Marketing at Ronnette Riley Architect in New York. With a passion for education, ethics, and elevating the role of design firm administrators, Jennifer brings thoughtful leadership and a future-focused mindset to the SDA table. Her commitment to strengthening our professional community is clear—and contagious.

My vision for the future of the SDA focuses on growth, excellence, and strengthening our professional community.

One of our core values is educating members in the disciplines that support design firm administration. I want to enhance and expand opportunities for professional development—through workshops, seminars, webinars—and encourage members to pursue certification as a way to invest in their careers.

I’ll continue working closely with ExCom to implement strategies that attract new members and retain existing ones by offering meaningful benefits: networking opportunities, access to resources, mentorship programs, and career support. I’m committed to fostering a strong sense of community and collaboration across the U.S. and Canada.

I will uphold and promote high ethical standards, encouraging a culture of integrity, transparency, and accountability. I’ll support members in navigating ethical challenges, resolving conflicts, and maintaining professionalism in our field.

Ultimately, I want to reinforce our organization’s position as a dynamic, forward-thinking leader in the industry—one that empowers design administrators to grow and thrive in a changing landscape. I’m committed to driving positive change and helping shape the future of our organization.

Jennifer’s dedication to growth, ethics, and professional excellence is helping shape a stronger future for SDA. Her focus on opportunity and integrity is a reminder of what makes our community powerful. Want to help make that vision a reality? Jump in—whether by pursuing certification, mentoring a colleague, or simply sharing your experience. Let’s keep building this network of support, together.