As we conclude our Administrative Professionals Month celebration, SDA is reflecting on the professionals who keep A/E/C firms running—those who bring clarity, connection, and consistency to their organizations every day.

Throughout the month, we’ve shared stories of growth, connection, and leadership across our community.

This week, we’re sharing a perspective on how meaningful connections can support your growth, strengthen your confidence, and remind you that you’re not navigating this work alone by Susan Lankey, CDFA, Business Manager for DJG, Inc., in Williamsburg, VA.

One of the most powerful parts of being involved in SDA is the sense of connection that comes with it. Early in my involvement with SDA, I quickly realized that I had found more than just a professional organization—I had found a community of people who genuinely understand the challenges and opportunities that come with working in the A/E/C industry.

Attending SDA conferences has been one of the most impactful parts of my journey. Being able to connect in person with professionals from firms across the United States and Canada has opened the door to conversations that simply wouldn’t happen otherwise. Whether it’s discussing operational challenges, sharing best practices, or brainstorming solutions to issues within our firms, these connections have created a network of peers I can reach out to anytime. It’s incredibly reassuring to know that when a challenge arises, there is a group of knowledgeable professionals willing to share their experience and perspective.

Beyond the conferences, serving within SDA has also been a meaningful part of my professional growth. My time serving on our local chapter board, participating on national committees, and working alongside fellow leaders on EXCOM really pushed me to grow in ways I never expected. Each opportunity has helped me build confidence, strengthen my leadership skills, and develop a broader understanding of the industry.

What makes SDA so special is that these experiences don’t just stay within the organization—they carry back into our daily work. The lessons learned, the ideas shared, and the encouragement from peers all contribute to how we grow within our firms and how we support our teams.

For me, SDA has been a reminder that professional growth doesn’t happen in isolation. It happens through shared experiences, open conversations, and the willingness to learn from one another. The connections I’ve built through SDA continue to support and inspire me, and they are a big part of why I’m able to keep moving forward in my career.

Throughout this month, we’ve seen how growth, connection, and leadership come to life across our community—each one a reminder that wherever you are, SDA helps you go further.

If Susan’s story resonates with you, we invite you to continue the conversation:

• Leave a comment below and share one connection or conversation that has helped you grow in your role
• Explore upcoming SDA programs
• Connect with peers who understand your role through the SDA Discussion Hub
• Learn more about becoming an SDA member

Wherever you are in your career, SDA helps you go further—and sometimes the right connection makes all the difference.

Explore, connect, and see how SDA can support your success.

As part of our Administrative Professionals Month celebration, SDA is highlighting the professionals who keep A/E/C firms running—those who bring clarity, connection, and consistency to their organizations every day.

This week, we’re sharing a perspective on finding your professional home and growing with confidence through community and credentials by Melanie Schmidt, CDFO, Office Administrator for Snell Engineering Consultants in Sarasota, FL.

When I first stumbled upon the Society for Design Firm Administrators (SDA), I had no idea I was about to discover a professional community that would fundamentally change my career trajectory. Like many design firm administrators, I had been navigating the unique challenges of our industry primarily on my own, learning through trial and error, and often feeling isolated in my role. More importantly, SDA helped me find a way to turn what had been just a job into a true career with clear pathways for growth and professional development. 

The Discovery That Changed Everything

My journey with SDA began most serendipitously. I had approached my Principal, also my supervisor, about advancing my career within the business, seeking guidance on professional development opportunities. As fate would have it, he had recently learned about SDA through a client conversation and immediately saw the potential value for my role. He forwarded the organization information to me and, recognizing the opportunity, told me the firm would support my membership in SDA and send me to EDSymposium, the yearly SDA conference. Three jam-packed days of learning, networking, and empowerment. But he didn't stop there – he challenged me with setting a goal of earning the CDFA credential.

That conversation was a pivotal moment in my career. Here was the Principal of my firm, not only supporting my professional development but actively encouraging me to pursue industry-specific credentials that would benefit both my growth and our firm's operations.

The architecture and design industry has its own particular administrative challenges—from project management complexities to unique billing structures, from managing creative personalities to understanding the intricacies of professional liability. Traditional business administration resources often fall short of addressing these specialized needs.

When I explored sdanational.org, I immediately recognized that I had found MY people. Here was an entire organization of A/E/C administrative professionals who understood exactly what I dealt with every day. The wealth of resources, the community of experienced professionals, and the commitment to advancing our profession were exactly what I had been searching for without even knowing it existed.

Growing Through Credentials: CDFA and CDFO

One of the most transformative aspects of my SDA membership has been pursuing and achieving both the Certified Design Firm Administrator (CDFA) and Certified Design Firm Operations (CDFO) credentials. These certifications have not only validated my expertise but have also provided structured learning opportunities that have made me significantly more effective in my role.

The CDFA Journey

Earning my CDFA credential was a comprehensive deep dive into the fundamentals of design firm administration. The program covered everything from financial management and human resources to project administration and business development support. What I appreciated most was how the curriculum was specifically tailored to our industry's unique needs. Instead of generic business principles, I was learning best practices that had been developed by and for design firm administrators.

The preparation process itself was incredibly valuable. It forced me to examine my own practices critically and identify areas for improvement. The networking opportunities with other CDFA candidates and certified professionals created lasting professional relationships that continue to benefit me today.

Advancing to CDFO

Building on the foundation of my CDFA, pursuing the CDFO credential allowed me to dive deeper into the operational aspects of design firm management. This advanced certification covers strategic planning, advanced financial management, leadership development, and organizational effectiveness – all crucial skills for senior administrators who want to contribute at a strategic level.

The CDFO program challenged me to think beyond day-to-day operations and consider how I could contribute to my firm's long-term success. It gave me the tools and knowledge to participate meaningfully in executive-level discussions about firm direction, growth strategies, and operational improvements.

The Value of Member at Large Status

Being a Member at Large with SDA has opened doors I didn't even know existed. This membership level provides access to an incredible network of professionals nationwide, each bringing their expertise and perspectives to our shared challenges. 

The Ripple Effect of Professional Growth

The knowledge and connections I've gained through SDA haven't just benefited my career—they've made me a more valuable contributor to my firm and the broader design community. The best practices I've learned have improved our operational efficiency, the financial management techniques have contributed to better project outcomes, and the leadership skills have enhanced my ability to support our design teams effectively.

My colleagues have noticed the difference. I approach challenges more confidently, armed with proven strategies and a network of professionals I can consult when facing new situations. The credibility that comes with CDFA and CDFO certification has also elevated my standing within my firm and opened up new opportunities for leadership and growth.

Looking Forward

My journey with SDA continues to evolve. The organization's commitment to advancing the profession means there are always new learning opportunities, emerging best practices to explore, and ways to contribute to our professional community. Whether participating in research initiatives, mentoring newer administrators, or helping to develop new educational programs, SDA provides numerous avenues for ongoing engagement and growth.

I can't recommend it highly enough for any design firm administrator who has yet to discover SDA. Whether you're just starting your career or are a seasoned professional, the Society of Design Firm Administrators offers resources, community, and opportunities that can transform your professional journey.

The investment in SDA membership and credentials isn't just an investment in your career—it's an investment in advancing our entire profession. By joining this community of dedicated professionals, you become part of a movement elevating the standards and recognition of design firm administration.

Finding SDA wasn't just finding a professional organization – it was finding my professional home. And that home has made all the difference in my career journey.

If Melanie’s story resonates with you, we invite you to continue the conversation:

• Leave a comment below to share your thoughts or encourage a fellow member
• Explore upcoming SDA programs here
• Connect with peers who understand your role through the SDA Discussion Hub
• Or learn more about becoming an SDA member
  

Wherever you are in your career, SDA helps you go further—and this community is proof.

We invite you to explore, connect, and see how SDA can support your success.

Continuing our National Executive Committee spotlight series, meet Jennifer Greene, Associate AIA, SDA’s National Secretary and Director of Marketing at Ronnette Riley Architect in New York. With a passion for education, ethics, and elevating the role of design firm administrators, Jennifer brings thoughtful leadership and a future-focused mindset to the SDA table. Her commitment to strengthening our professional community is clear—and contagious.

My vision for the future of the SDA focuses on growth, excellence, and strengthening our professional community.

One of our core values is educating members in the disciplines that support design firm administration. I want to enhance and expand opportunities for professional development—through workshops, seminars, webinars—and encourage members to pursue certification as a way to invest in their careers.

I’ll continue working closely with ExCom to implement strategies that attract new members and retain existing ones by offering meaningful benefits: networking opportunities, access to resources, mentorship programs, and career support. I’m committed to fostering a strong sense of community and collaboration across the U.S. and Canada.

I will uphold and promote high ethical standards, encouraging a culture of integrity, transparency, and accountability. I’ll support members in navigating ethical challenges, resolving conflicts, and maintaining professionalism in our field.

Ultimately, I want to reinforce our organization’s position as a dynamic, forward-thinking leader in the industry—one that empowers design administrators to grow and thrive in a changing landscape. I’m committed to driving positive change and helping shape the future of our organization.

Jennifer’s dedication to growth, ethics, and professional excellence is helping shape a stronger future for SDA. Her focus on opportunity and integrity is a reminder of what makes our community powerful. Want to help make that vision a reality? Jump in—whether by pursuing certification, mentoring a colleague, or simply sharing your experience. Let’s keep building this network of support, together.